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Tuesday, June 16, 2015

CRC to Manage Perfect Corp PR

Perfect Corp. has had the beautiful idea of selecting CRC to manage their PR.

CRC, a New York-based public relations agency specializing in fashion and beauty, has been named the agency of record for Perfect Corp., developer of mobile beauty platforms: YouCam Perfect, YouCam Makeup and Beauty Circle.
Perfect Corp., a spin-off of the world’s leading consumer multimedia software company CyberLink, is the premier online destination for beauty lovers worldwide, dedicated to transforming how consumers, content creators and beauty brands interact together.  CRC will focus on Perfect Corp.’s visibility within the social community and beauty industry by implementing an aggressive public relations strategy, including media and consumer activation events as well as ongoing marketing initiatives.

“CRC is thrilled to partner with Perfect Corp.,” said Cindy Riccio, President and Founder of CRC. “The company’s unique approach in the mobile app market has revolutionized the selfie, the virtual makeover and how beauty enthusiasts interact worldwide. We look forward to working with Perfect Corp. to create the beauty platform of the future.”

“From the moment we engaged with CRC, we felt a common understanding of the opportunity at hand and how it should be addressed,” said Richard Carriere, Perfect Corp’s Senior VP of Global Marketing. “We are very pleased to partner with Cindy and her team and are confident CRC will help us grow this business into a global leader.”

Perfect Corp. first launched YouCam Perfect in March 2014, which allows users to enhance the natural beauty of their photo and video selfies. YouCam Makeup followed in August 2014, through which consumers can test out true-to-life makeup looks and effects with hundreds of fashionable makeover styles and color combinations. Beauty Circle, which is accessible through YouCam Perfect and YouCam Makeup, is the first beauty, fashion, makeup and style-driven social community. Beauty Circle connects beauty enthusiasts worldwide and highlights the latest trends, provides makeup tutorials and shares exclusive tips from industry experts. The apps have been updated numerous times since their release, including the most recent addition of jewelry and accessories to complement and complete any look.

YouCam Perfect and YouCam Makeup are compatible with the iPhone, iPad and iPod Touch, and are available in the iTunes and Google Play stores. To date, the Perfect Corp. apps have generated tens of millions of downloads and are frequently listed among the most popular apps on the stores.
About Perfect Corp.:
Perfect Corp. is dedicated to transforming how consumers, content creators and beauty brands interact together. Their unique platform is the premier online destination for all beauty lovers. Their apps, YouCam Makeup, recently voted Best Fashion & Apparels App of 2015, and market-leading YouCam Perfect redefine virtual beauty for tens of millions of users. Beauty Circle -- the first beauty, fashion, makeup and style-driven social community -- connects them all, allowing our users to interact with each other in a new way.

Their experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty and enjoy instant access to the products from their favorite brands. For additional information, please visit www.PerfectCorp.com.

About CRC:

CRC is an independently owned full-service marketing communications agency that creates innovative campaigns to help its clients achieve their annual business goals by fueling conversations between them, their most important publics and key influencers.  CRC provides PR services to a variety of apparel, food/beverage, home care, beauty and accessories brands and is comprised of innovative and passionate PR specialists to create, connect and communicate brand campaigns tailor-made to meet and exceed expectations.  For more information about CRC, visit www.cricciocomm.com

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