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Saturday, August 15, 2015

Daya Shoes by Zendaya

MAGIC is just around the corner and is always known to bring the likes of fashion designers, celebrities and everything in between to Las Vegas! This coming August 17th to 19th Zendaya will launch her new shoe collection, Daya, at FN PLATFORM at MAGIC. Below are comments from a brief interview with the starlet about what to expect from her first shoe collection.

Zendaya 2015

1.     Tell us a little bit about the line, Daya, and what we can expect to see this coming spring?

As you know, this is our first collection debuting this Spring. You can expect to see options, options, options! We have a lot of sandals, wedges, and even our version of the classic pump.

2.     What was your inspiration for these designs? Is there a specific woman you’re designing for?

I was inspired by women. My stylist, Law and I really wanted to design for EVERY woman from the girl who needs shoes for her high school dance or her first date, to my sporty girls who don't wear heels and flats for my busy moms. Again, something for every woman.

3.    What are some of your favorite footwear trends of the moment?

I really, really love the classic pump. I think it's a shoe that can be worn with anything. I wear mine in my everyday life and on the red carpet.

4.     Any favorite pieces from the upcoming collection?

I'm OBSESSED with EVERY single piece! Every shoe has a piece of me in it. I know it sounds cliché but it's just like asking a parent to pick a favorite child. It's impossible for me to pick a favorite.

5.     How did this brand partnership come about?

We put it out there that we wanted to create a collection of shoes and we took a couple of meetings. After we met with Joe from Titan, we just knew it was the right choice. We felt like we were doing business with family, and that's exactly how it's been so far.

6.      What are you most excited to see at MAGIC?

I've never actually been to MAGIC. Funny, I'm most excited to see people's reaction to the collection. Of course I plan to sneak away to see other collections that I've never heard of as well as those that are familiar to me.

7.     Why did you choose to launch the collection at FN PLATFORM at MAGIC specifically?

FN PLATFORM at MAGIC is, in my opinion, the best place for designers to bring their collections to be seen by thousands of people.

8.     Anything else you want your fans to know about the upcoming collection?

Like I said before, I designed this collection for EVERY woman. Whether you're a girly girl or a tomboy, Daya's got you covered!

Below is a bit more about Zendaya:

A talented actress, singer and dancer, Zendaya  is a triple threat who not only stars as K.C. Cooper, on Disney Channel’s #1 rated show “K.C. Undercover,” but is billed as a Co-Producer as well!

Zendaya captured the hearts of audiences – kids and families alike – when she danced her way to the finals in season sixteen of ABC’s “Dancing with the Stars,”

The fashion-forward star won the 2014 Radio Disney Music Awards You’ve Got Swag! - Artist With the Best Style award as well as the Choice Style Icon award at the Teen Choice Awards. She was chosen as a member of People Magazine’s StyleWatch Celeb Style Council (2014-15). Zendaya has co-hosted the MTV Movie Awards Pre-Show and appeared as a guest fashion correspondent numerous times on E! Entertainment’s hit show “Fashion Police” with the legendary Joan Rivers.

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