Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

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We hope that you love reading about fashion as much as we do.

Wednesday, August 19, 2015

Social Media Data Collection for Clothing Stores

Social media activity, mobile apps, and search engine marketing, has created an abundance of date for clothing retailers to digest.  If you combine traditional forms of retail data collection with more modern tech driven techniques, we can all agree that apparel stores have more data than ever before in history.   The question is, “what is the stores doing with the data?”. 

Having data is one thing, using it in an positive, actionable, and responsible manner is an entirely other matter.

If fashion boutiques and department stores gain an accurate source of data, they can create beneficial resources to help their consumers.  Obviously, this is mutually beneficial.  Happy shopper equates to happy retailer.

One example, may come in the form of fashion beacons.   When a beacon is placed in a clothing store it will allow the retailer, clothing brands, or marketing company to wake up their previously installed app and deliver a relevant and possibly personalized message to consumers as they walk around the store.  Using data previously collected about the consumers from social media or search engine activity may provide the retailer a better understanding in regard to what type of information can be served to the consumer.

Collecting consumer data needs to have an end game in mind.  Clothing stores should not collect consumer data just for the sake of collecting it.  They really need to strive toward ways to use this information in a way that benefits shoppers.

Do clothing stores actually know how to handle all of the information that they have been collecting via social media, etc.?

Thank you for taking the time to read our fashion retail news article. We hope that you have found this report to be informative. 

If you have comments or questions, please add your thoughts in the discussion area below.

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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