Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Thursday, April 26, 2018

Six Hundred Four VR Sneaker Gallery

Six Hundred Four, a limited-edition sneaker brand that creates shoes based off art pieces, recently launched a virtual gallery that harmoniously merges VR and e-commerce. It allows virtual visitors to conveniently stroll around their flagship store, viewing the original art pieces while effortlessly adding shoes and other items to their shopping cart. The best part - it doesn't require a headset.
 Six Hundred Four VR Sneaker Gallery
The problem with VR and e-commerce is that one usually hinders the other. A full, immersive VR experience makes it difficult to complete a purchase, while standard e-commerce prevents the deep brand experience that VR can offer. Up until now it's been one or the other.

James Lepp, the founder of Six Hundred Four, explains, "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device."

Six Hundred Four's retail space is both an art gallery and a shoe store, coined as a "Sneaker Gallery". Naturally this arrangement produces a minimalist aesthetic that makes it ideal for this type of platform, allowing visitors to engage with individual products without feeling inundated.

According to Lepp, communicating Six Hundred Four's business model to in-store visitors is much easier compared to online visitors. "You won't find a brand or store like ours anywhere else in the world, so the concept is new to everybody. In the store, we can enlighten you with every step as we guide you around. Online, however, it hasn't been so easy. With this virtual store, online visitors will gain much more insight into what we do. At least that's the hope."
Sneaker Store 2018
Six Hundred Four partnered with Method Visual (www.methodvisual.com) on the project, a leader in 360 photography and VR. Tim Enos, owner of Method Visual, asserts that, "What's most exciting is that nearly everybody can experience it right now, with practically no learning curve. It's intuitive, clean, user-friendly, and this is just the start."

Both Lepp and Enos plan on improving the technology as more people start adopting VR into the future. While they won't discuss specifics, it's safe to say that the experience will only be enhanced as both companies grow. "Our plan is to open up real galleries all over the world," explains Lepp, "but depending on where VR goes, maybe it will be more virtual galleries instead of physical ones."

You can check out Six Hundred Four's virtual store here: http://vr.sixhundredfour.com 

You may also want to check out our previous blog post about this company.
Six Hundred Four Worn by Jeremy Lin

Thank you for taking the time to read this blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Research something new.

Time to find trendy shoes, classic tops, fabulous handbags, and more.

Style tips

Review trendy fashion styles. Find the best clothing, shoes, handbags and fashion accessories.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.

Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.