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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Tuesday, January 22, 2019

Cooling Sweaters

“Who wants a summer sweater that makes you sweat?” says Betabrand Design Chief Cathy Ahn. “Beach wraps are a much-loved style, but heat and humidity can make them too toasty. Jade delivers a cooling effect that’s refreshingly real, thanks to the natural heat-reducing qualities of the stone.”
Online clothier Betabrand has just released the world’s coolest sweater. With thermoregulating green jade infused right into the knit, this garment is able to deliver a unique cooling effect that lets women enjoy sweater coziness in warmer temps. 
The Unicorn Sweater is off to a tremendous start on the company’s crowdfunding platform, having surpassed 1100% of its funding goal in a matter of days.

The Unicorn Sweater: Betabrand’s Next Unicorn?

The company has gained acclaim for injecting performance technologies into everyday attire, selling more than a million pairs of Dress Pant Yoga Pants. Ahn’s novel use of thermoregulating technology is a welcome update to a summer standard; at the rate this sweater is selling, it may just be Betabrand’s next big hit. 

The jade-infused Unicorn Sweater is now available for $148, with the April batch already sold through and the next delivery due for June.  

About Betabrand:

San Francisco-based Betabrand is an R&D platform for new products, used by independent designers and established brands alike. Notable creations include Dress Pant Yoga Pants,  Executive Hoodies, Paparazzi-fighting fashion, Black Sheep Sweaters, The Suitsy, and many more.

Learn more at betabrand.com 

Your so cool in that sweater...

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