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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Tuesday, March 24, 2020

Live Fashion Commerce and Conversation

Could this be the beginning of interactive commerce’s breakout moment?
Every week, Betabrand invites its fanbase to an interactive chat experience celebrating the company’s latest product launch. Recently, a new discussion thread has emerged: How are you feeling? 

These live shopping events are evolving into something resembling group retail therapy, according to Betabrand Founder Chris Lindland. “People are craving any kind of connection right now,” he says, “and if we can provide our customers the water cooler they’re missing at work, I couldn’t be happier.”

Originally filmed in Betabrand’s San Francisco offices, the show now goes on remotely with staff designers, stylists, and social-media managers leading discussions about comfortable clothing to work from home in — exactly what they’re doing. “The show feels particularly resonant to our customers,” says Lindland, “because they’re witnessing our employees literally working from home, just like they are, wearing our latest Dress Pant Yoga Pants.”

Live video is the medium of the moment: Facebook Live is more popular than ever, and people are using corporate Zoom accounts to run virtual bars and trivia contests. Is a revolution in live interactive commerce soon to follow?
Betabrand Group Therapy For WFH Shoppers
Says Lindland, “We’re excited to see where the conversation goes each week. It’s a dynamic new venue, where customers and coworkers alike can come together and talk shop. And if people also purchase our pants, all the better.”

The next show takes place this Friday (March 27, 2020), with the brand enthusiastically exploring new ways to interact with at-home fans. “I’m looking forward to staging the world’s first WFH runway fashion show,” Lindland says. “But more on that next week.”

About Betabrand:

San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing's creative process.  From a product's first sketch to the last pixel,  Betabrand's fans decide what's next.  

Learn more at betabrand.com

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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