Snapchat has new AR shopping capabilities for fashion brands. The augmented reality for the fashion industry is taking a big step forward. Consumers can try on outfits by using augmented reality lenses.
According to Snapchat, "Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times – trying on and visualizing products from brands and retailers around the world. They rank Snapchat the #1 platform for sharing shopping moments."
This week, Snapchat has continued to evolve AR shopping by launching a suite of new offerings making AR creation simple, fast, and cost-effective for businesses.
Snap’s 3D Asset Manager is a web content management platform that makes it easy for businesses to request, approve, and optimize 3D models – for any product in their shopping product catalog.Partners can also use our new AR Image Processing technology. Developed by Forma, this capability allows businesses to leverage existing product photography they have produced for their ecommerce websites and transform them into turnkey AR-ready assets for Snapchat AR try-on Lens experiences.
Snap’s new AR Shopping templates in Lens Web Builder also make it fast and free for brands to import their assets and create catalog-shopping Lenses in minutes, with no AR development skills needed. Available today in a beta for select partners, apparel, eyewear and footwear brands can join beauty merchants in building virtual try-on and visualization experiences using their AR-ready assets.
Camera Kit for AR Shopping is a new offering for businesses to bring the Snap Camera and AR try-on to their own applications.
This SDK brings catalog-powered Shopping Lenses into retailers and brands’ product detail pages, so any customer can use Snap AR to try-on or visualize products, like eyewear or handbags, directly from their owned and operated applications. Camera Kit for AR Shopping works across Android and iOS, and will soon work on websites too.
Shopping Lenses are specifically designed to offer Snapchatters a way to seamlessly interact with, try on, and click to purchase multiple products in a single Lens by simply swiping through the Lens Product Cards — a new user interface built just for shopping.
Learn more at snap.com
Learn more about fashion industry augmented reality and how it relates to clothing & footwear ecommerce.
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