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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Friday, April 29, 2022

Fashion Industry AR Steps Foward

snapchatSnapchat has new AR shopping capabilities for fashion brands.  The augmented reality for the fashion industry is taking a big step forward.  Consumers can try on outfits by using augmented reality lenses.

According to Snapchat, "Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times – trying on and visualizing products from brands and retailers around the world. They rank Snapchat the #1 platform for sharing shopping moments."

This week, Snapchat has continued to evolve AR shopping by launching a suite of new offerings making AR creation simple, fast, and cost-effective for businesses.

Snap’s 3D Asset Manager is a web content management platform that makes it easy for businesses to request, approve, and optimize 3D models – for any product in their shopping product catalog.

Partners can also use our new AR Image Processing technology. Developed by Forma, this capability  allows businesses to leverage existing product photography they have produced for their ecommerce websites and transform them into turnkey AR-ready assets for Snapchat AR try-on Lens experiences. 

Snap’s new AR Shopping templates in Lens Web Builder also make it fast and free for brands to import their assets and create catalog-shopping Lenses in minutes, with no AR development skills needed. Available today in a beta for select partners, apparel, eyewear and footwear brands can join beauty merchants in building virtual try-on and visualization experiences using their AR-ready assets. 

Camera Kit for AR Shopping is a new offering for businesses to bring the Snap Camera and AR try-on to their own applications. 

This SDK brings catalog-powered Shopping Lenses into retailers and brands’ product detail pages, so any customer can use Snap AR to try-on or visualize products, like eyewear or handbags, directly from their owned and operated applications. Camera Kit for AR Shopping works across Android and iOS, and will soon work on websites too. 

Shopping Lenses are specifically designed to offer Snapchatters a way to seamlessly interact with, try on, and click to purchase multiple products in a single Lens by simply swiping through the Lens Product Cards — a new user interface built just for shopping.

Learn more at snap.com

Learn more about fashion industry augmented reality and how it relates to clothing & footwear ecommerce.

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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