Sports Bras for Comfort and Appeal

Is it the sports bra that I love or how she looks in it?

You want a comfortable bra, but you also want to look great while wearing it.

What do you think of this sports bra that provides comfort and appeal?

See more at Wacoal.

Wire-free Sport.  Reawaken your love for fitness.  By the way, they offer this up to DD Cup.

If you are done with your exercise and are looking for even more sexiness, you can skip the sports bras and go for some delicate lingerie instead.  

Stay fit, comfortable, and stylish.

Learn more about sports apparel and fitness fashion here on Apparel Search.

Over Overalls

Are overalls in style?

Or should tops and bottoms always be separate?

They look just as good with a heel or a sneaker.

You can make a statement in overalls.  Levi is currently selling a pair that features a classic style with side button closures for adjustability and no bib pockets.

STYLE # 195310000

Shop for Levi's.

The world will never be completely over overalls.  Do you agree?

Wacoal Illuminate Delicate Lingerie

Gold keys come illuminate delicate lingerie, nightgown and with suspender belt to Embrace Lace.

Cherrish is at odds with an embroidered line lurex son, bright and refined.  

Find Wacoal Lingerie AW15 collections at the Fashion Blogger site (FashionBlogger.org).

For those of you that speak French, "Des touches d'or viennent illuminer une lingerie délicate, avec nuisette et Porte-jarretelles pour Embrace Lace.   Cherrish est tout en délicatesse avec une ligne brodée de fils de lurex, lumineux et raffiné."

Shop for lingerie at Wacoal.

View more Wacoal Lingerie from 2015 here on the Fashion Blog.

By the way, if you want to maintain a fit body like these fashion models, you may want to also read our Wacoal sports bra blog post.

Wacoal Illuminate Delicate Lingerie

Gold keys come illuminate delicate lingerie, nightgown and with suspender belt to Embrace Lace.

Cherrish is at odds with an embroidered line lurex son, bright and refined.  

Find Wacoal Lingerie AW15 collections at the Fashion Blogger site (FashionBlogger.org).

For those of you that speak French, "Des touches d'or viennent illuminer une lingerie délicate, avec nuisette et Porte-jarretelles pour Embrace Lace.   Cherrish est tout en délicatesse avec une ligne brodée de fils de lurex, lumineux et raffiné."

Shop for lingerie at Wacoal.

View more Wacoal Lingerie from 2015 here on the Fashion Blog.

By the way, if you want to maintain a fit body like these fashion models, you may want to also read our Wacoal sports bra blog post.

Wacoal Illuminate Delicate Lingerie

Gold keys come illuminate delicate lingerie, nightgown and with suspender belt to Embrace Lace.

Cherrish is at odds with an embroidered line lurex son, bright and refined.  

Find Wacoal Lingerie AW15 collections at the Fashion Blogger site (FashionBlogger.org).

For those of you that speak French, "Des touches d'or viennent illuminer une lingerie délicate, avec nuisette et Porte-jarretelles pour Embrace Lace.   Cherrish est tout en délicatesse avec une ligne brodée de fils de lurex, lumineux et raffiné."

Shop for lingerie at Wacoal.

View more Wacoal Lingerie from 2015 here on the Fashion Blog.

By the way, if you want to maintain a fit body like these fashion models, you may want to also read our Wacoal sports bra blog post.

Wacoal Illuminate Delicate Lingerie

Gold keys come illuminate delicate lingerie, nightgown and with suspender belt to Embrace Lace.

Cherrish is at odds with an embroidered line lurex son, bright and refined.  

Find Wacoal Lingerie AW15 collections at the Fashion Blogger site (FashionBlogger.org).

For those of you that speak French, "Des touches d'or viennent illuminer une lingerie délicate, avec nuisette et Porte-jarretelles pour Embrace Lace.   Cherrish est tout en délicatesse avec une ligne brodée de fils de lurex, lumineux et raffiné."

Shop for lingerie at Wacoal.

View more Wacoal Lingerie from 2015 here on the Fashion Blog.

By the way, if you want to maintain a fit body like these fashion models, you may want to also read our Wacoal sports bra blog post.

Beacon Technology for Fashion Stores

A beacon is hardware device which uses Bluetooth low energy to seek out specific, integrated apps and send relevant messages to shoppers' smartphones as they pass by the beacon.  The purpose is to help retailers drive traffic and sales.

If a beacon is placed in a clothing store it may allow the retailer, clothes brands, or marketers to wake up their previously installed app and deliver a relevant and possibly personalized message to consumers as they walk thru the store.

Think about a fashion app that you may have downloaded to your phone six months ago and completely forgot that you downloaded.  Now, you walk into a store that has a relationship with that particular app.  As you walk by the beacon, it creates a connection to your app and sends a store coupon to your mobile device.  Rather than you opening an app for the store you entered, the beacon automatically finds that you have the app and sends you a message.  This can potentially be helpful to consumers as well as the store.

Let’s use the example of an imaginary fashion store located in New York City called “Apparel Search Boutique”.  Using the assumption that you are super clever, you had downloaded the Apparel Search Boutique App to your smart phone the moment your leaned of the app.  A year has passed, and you finally found the time to travel to NY to visit the amazingly trendy Apparel Search Boutique flagship location.   Although you forgot that you downloaded the Apparel Search Boutique fashion app, you are automatically sent a great list of discount coupon codes as you pass the in store beacon.

The technology is "potentially transformational" because of its ability to wake up apps and re-engage consumers who may not remember to open up the app every time they come to the store.

As the technology becomes mainstream, the goal is to have the messages personalized for each consumer to further improve the shopping experience.

inMarket / iBeacons

Mobiquity

Swirl

If you have thoughts, knowledge, or questions about this retail technology, please share your comments.

Learn more about fashion apps and fashion industry technology here on Apparel Search.

Thank you for taking the time to read our fashion industry blog post. We hope that you have found this retail news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Rihanna Limited Edition Socks from Stance

Rihanna is stepping up her sock game. The pop superstar has partnered with Stance to launch a collection of socks. 

Rihanna Limited Edition Socks.

Shop at Stance.

We are not absolutely certain, but we think that the plan at the beginning is to only release 1,500 limited edition pairs of socks for the initial collection and they will all be numbered 1-1,500.  However, we are not certain on the details of the limited edition socks.

Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance has ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group called the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different.

Rihanna has signed up as contributing creative director of Stance.

People's Project LA

People's Project LA is inspired by the Los Angeles Native, and designed with strong women in mind. They are a movement for the free spirited; a call to action for those with a thirst for adventure and a passion for originality. 

Their one-of-a-kind pieces are meant to be worn with love by the effortless stylish girl. 

Join their project and pave the way to creating an incredible journey that is entirely your own. 

People's Project LA: Born to be free. Born to be you.

Find a link to the PPLA Lookbook for the Autumn/Fall 2015 collection.

Her Velvet Vase Clothing & Accessories

We are excited to announce the launch of Her Velvet Vase, a new to US e-commerce brand of on-trend clothing and accessories. The international fast fashion brand is comprised of wearable, tailored and feminine fashions, handbags, shoes and accessories that retail for under $100.

Sought-after Singapore based fashion e-commerce brand, Her Velvet Vase, has launched an online US shopping portal, www.hervelvetvase.com. With a trusted history spanning over eight years and multiple countries, the fast fashion brand is now offering American women the same on trend, quality, affordable clothing, jewelry and accessories.

Looking to the streets of Paris, Stockholm, and New York as contemporary fashion’s biggest influencers, Her Velvet Vase has curated a strong image of essential basics and transitional statement pieces for a fashionable and fluid lifestyle. Inspired by modern, classic and tailored femininity, the e-commerce brand offers a delectable assortment offashion apparel, jewelry and accessories with prices ranging from $10 to $60. All of the apparel designs are exclusive to the brand, ensuring individuality in one's choices.

Founded by Clare and Mag Chan in March of 2007, the two sisters found solace in building an empire that passionately provides women like themselves with affordable and beautifully tailored clothing. The company, having worked with Warner Brothers, Grand Hyatt, Benefit Cosmetics, Lush and Bobbi Brown in Singapore for joint fashionand lifestyle initiatives, has already blossomed in its market as one of the largest online retailers to come out of Singapore will now offer young women in America the same exceptional fashion experience.
With their eyes directly on their target market, the Her Velvet Vase ladies are able to find distinct fits, styles, and fabrics that will enhance clients everyday, regardless of what that might bring, or what hemisphere they may reside. They believe that dressing should be a complimenting ritual to one's personal style and creative expression, even if you’re just headed to the boardroom.

“We wanted to offer increased alternatives, encourage experimentation and explore the opportunity of curating and manufacturing our own designs so that our customers would be able to embark on their own journey to establish their individuality," says Mag Chan, the company’s co-founder and Head, Design and Creative.

What can be expected from their U.S. launch collection? Designs that age well, and what more could the modern woman want as she transitions through her everyday.

For additional information regarding Her Velvet Vase please visit www.hervelvetvase.com.