The Inaugural Victoria's Secret Fashion Show of 1995

The Inaugural Victoria's Secret Fashion Show of 1995: A Pinnacle of Fashion and Marketing

In 1995, Victoria's Secret, a well-established lingerie brand, set the fashion world ablaze with its inaugural Victoria's Secret Fashion Show. This groundbreaking event took place on August 1, 1995, at The Plaza Hotel in New York City, marking the beginning of an annual spectacle that would redefine the way lingerie was perceived and marketed.

The Hype Leading Up to the Event

The anticipation and excitement leading up to the first Victoria's Secret Fashion Show were palpable. Victoria's Secret had already established itself as a major player in the lingerie market, and the brand's decision to host a fashion show elevated its status further. The prospect of showcasing its luxurious lingerie in a runway format stirred considerable interest among fashion enthusiasts and the public at large.

Black Bra for 2019

Floral Embroidery Long Line Bra 

Decidedly delicate in an easy to wear silhouette, with beautiful, floral lace on sheer mesh that is hand cut to show the intricate detail that stands out on your skin.

https://www.victoriassecret.com/

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Honey Birdette USA Launch Party

First USA boutique and USA launch party at Westfield Century City, Los Angeles.

DIY Lingerie from Madalynne Intimates

Madalynne Intimates is a  budding lingerie brand offering both ready made and DIY lingerie.

Madalynne, the owner Maddie Flanigan, who was recently featured in Forbes - may be best known for her one-day intensive lingerie workshops, which just won Best of Philly as well as her DIY lingerie kits (contain all the fabrics and trims to make a bra, bralette or undie).

Three Enticing Experiences | Victoria's Secret

Victoria's Secret: One Powerful Brand, Three Enticing Experiences.

Honey Birdette USA Lingerie Boutiques

Honey Birdette is pleased to confirm two boutiques will open state-side later this year. The first storefront is scheduled to open Westfield Century City this October, followed by another in Westfield UTC Mall in November. This will be the second territory outside of Australia which Honey Birdette will launch store locations. Honey Birdette also have a new office based in Hollywood.

Valentines Day Lingerie Never Over

Valentines Day was two days ago but the spirit of Valentines Day never has to be over.

Lingerie from La Perla is perfect for Valentines Day and beyond.

Honey Birdette New York Campaign

Honey Birdette New York Campaign

Introducing NEW YORK. The l a test campaign from Australian luxury lingerie and lifestyle label Honey Birdette.

Photographed on location in New York City, the campaign features Australian beauty and former Victoria Secret’ s runway model Sarah Stephens, alongside American actress and swimwear model Bryana Holly.

Set against the dazzling New York City skyline, historical streetscape and glamorous Chatwal Hotel, the campaign imagery captures the intoxicating passion and vibrant colors of the city that never sleeps.

The collect ion comprising of beautiful bras, suspenders, thongs, briefs and playsuits is created in luxurious fabrics; Including metallic foil lace, rich Italian jacquards.

Learn more about Honey Birdette.

Kendall Jenner La Perla Campaign 2017

Just as Dorothy journeyed to the Land of Oz, so too does the La Perla pre-fall 2017 campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collections, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity. 

La Perla has tapped Kendall Jenner for its pre-fall 2017 campaign. Inspired by the works of Georgia O'Keeffe and Peter Max, the campaign sees Kendall styling the brand's ready-to-wear, lingerie and beachwear.

Learn more about La Perla at their website.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla clothing collection takes center-stage.  However, Kendall is obviously eye catching as well.

Featured pieces of the collection include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

La Perla began in 1954 by founder Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition.  The rest is history.

Thank you for taking the time to read this blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Retailer Rigby & Peller Reveals American Women’s Attitudes Toward Lingerie

Heritage UK lingerie retailer Rigby & Peller released today the findings of their first ever US poll, modeled after their groundbreaking survey conducted in the UK earlier this year. Surveying 2,000 US women ages 18+ on their lingerie buying, styling and wearing habits, Rigby & Peller found that US women prioritize comfort above all else. While almost 80% of US respondents have at least one bra that they find 100% comfortable, these women don’t find their comfortable bras to be beautiful.

Almost 70% of US respondents admitted to regularly wearing the same bra every day. Moreover, 30% of the women surveyed own bras they’ve been wearing for over 10 years, while 5% admitted to owning at least one bra that was over 20 years old.

The poll results also revealed contemporary American women’s lingerie and bra preferences. US respondents prefer a more natural look when it comes to their foundation pieces. With 84% of respondents opting for a flattering, contained silhouette, and 62% saying they feel most attractive in a well-fitting bra versus a more revealing cut.

On a macro-level, the study showed that US women need more knowledge about the importance of regularly rotating bras, replacing over-worn styles and getting properly fit for a bra that is both comfortable and beautiful. Almost 70% of respondents would welcome expert advice to help build their underwear collection with pieces that fit well and build confidence.

“Since launching in the US last year, Rigby & Peller has found that US women are hungry for knowledge and expertise when it comes to finding a bra that fits well, but also suits their lifestyle needs,” explains CEO of Rigby & Peller US, Ginny Gerard. “While it’s incredible to see how similar the findings are between US and UK women, our research further shows that a lot of US women see lingerie shopping as a necessary evil, and they end up buying lingerie that doesn’t suit them properly. American women have more options than ever for purchasing lingerie, including a proliferation of direct-to-consumer online lingerie brands, but these options lack the expert guidance that can put women in bras that are comfortable, beautiful and nothing short of life-changing. Lingerie shopping is a luxury and bespoke experience at Rigby & Peller stores worldwide.  Our mission is to bring romance, excitement and joy to bra shopping in the US.”

View the R&P Lingerie Survey Fact Sheet.

About Rigby & Peller:
 
Throughout its 75 years, Rigby & Peller has evolved into one of the most talked about global lingerie brands and has dressed some of the world’s most iconic women, from rock royalty to crowned heads. Offering carefully curated collections of exquisitely-made lingerie, their boutiques create a luxurious and reassuring atmosphere for style and fit appointments, which are carried out by highly trained expert lingerie stylists. Rigby & Peller’s aim is that each client leaves their boutique feeling confident and beautiful; like the very best version of themselves. Rigby & Peller has US stores in New York, Boston, Chicago, Atlanta, Washington DC and other major cities. For more info visit rigbyandpeller.com.

Survey conducted on www.onepoll.com, July 2016. Total number of respondents – 2,000 US women aged 18+.

Thank you for taking the time to read this intimate apparel blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Time for New Lingerie

It is not only time for new lingerie, it is time for amazing French lingerie.

Shop for Aubade French Lingerie.

Learn more about lingerie here on Apparel Search, but when you are ready to shop for lingerie, we strong suggest you visit the http://www.aubade.com website.

If you are going to take a selfie, make sure you are dress in Aubade lingerie from France.

Yandy Everday Sexy Bra Collection

Yandy.com, one of the country's largest online retailers of intimate apparel and an innovative leader in fashion-forward lingerie, is expanding its private label collection with the launch of its new line of bras and panties. Designed for women who are looking for "everyday sexy" styles, the Yandy Bra Collection includes perfect pieces for wear from day to night, while also featuring all of the hallmark qualities that Yandy's loyal customers have come to expect: selection, comfort, value, and on-trend allure.

"One of Yandy's core values has always been to provide exceptional and unmatched customer service," said Chad Horstman, Yandy's Founder and CEO. "An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to wear from day to night."

Launching this spring, the Yandy Bra Collection features uniquely designed groups that are available in fresh colors ranging from mauve and rose pink to peach and lavender.  The designs feature unique fabrications in sizes 34A to 38D, priced at $15.95 for bras and $7.95 for panties. To kick off the private label bra collection, Yandy is also offering a launch special of 3 bras for $33. "Our thought is that this promotion will allow for our customers try out several styles and fill their lingerie drawers with our Yandy bras," says Horstman. 

Each bra comes with a "Fit Guarantee" that allows for returns up to 30 days after purchase, no questions asked. Included in the Collection is a line of black, white and nude basics that feature a distinctive Yandy twist, ranging from cute accents to stylish fits and cuts.

Some stand-out groups include:

• Sweet On You - Rich lacey bras with an unpadded underwire demi in soft hues.
• Secret Door - Multi-way push-up bras with unique ribbon and interior color details.
• Hidden Agenda - Sexy support featuring lightly lined multi-way.
• First Kiss - Perfect coverage demi push-up.
• Retro Fresh - Front to back coverage with new invisible edges technology.
• Instant Attraction - Luxurious perfect coverage demi push-up.
• Belinda - Featuring a touch of gold in the hardware and a bit of two-toned lace, a perfect coverage demi bra. 
• Higher Expectations - All over lace demi with light lining. 

For years, Yandy has found that many women have continually encountered the challenge of finding bras that combined key characteristics with exceptional style and versatility. Having sold roughly 2.8 million pieces of intimate apparel totaling over $75 million in the last two years alone, Yandy endeavored to utilize its industry-leading expertise and the input of its devoted fans to create the perfect everyday bra combining the sexiness and practicality that they craved. Committed to that goal, Yandy tapped into the valuable learnings from its significant sales experience and the guidance of its savvy customer base to produce its latest game-changer, the Yandy Bra Collection.

"Yandy.com has always been for every woman, in every shape, who loves collecting lingerie and feeling sexy," added Pilar Quintana, Yandy's Vice President of Merchandising. "We've always carried the largest selection of quality lingerie in hundreds of colors and thousands of styles. Our private label bra collection positions us as the lingerie site that truly has it all!" concludes Quintana. 

For more information about Yandy's new collection, visit www.yandy.com. 

About Yandy.com

Yandy.com is one of the world's largest online retailers of women's lingerie, swimwear, rave wear, hosiery, dresses and sexy Halloween costumes. Founded in 2005, Yandy boasts more than 40,000 affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #Be Sexy.

Thank you for taking the time to read our sexy lingerie blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Interfilière Lingerie Trade Shows

Interfilière is an important international rendezvous for lingerie and swimwear materials and accessories.

The trade shows take place in New York, Paris, Shanghai, Hong Kong and Lyon.

Interfilière is the proven platform for making contacts and doing business. It’s the place where many professionals in the international lingerie and beachwear markets come together.  The fashion industry trade show is an incubator for progressive thinking and an accelerator for trends in the intimate apparel and swimwear market. Interfilière explains what consumers want and anticipates evolutions in growth regarding these key markets.

The trade show is also a place for ready-to-wear and haute couture professionals to find inspiration.  More than ever before, it’s the reflection of a constantly changing international market that’s driven by innovation and performance.  This clothing industry trade show satisfying visitors’ and exhibitors’ needs to stay informed and be as visible as possible in the market.

Salon International de la Lingerie, is in synch with the reality of the profession and in synergy with Interfilière Paris which provides constant, solid value, as proven by its loyal following of the market’s most influential players.

Learn more about fashion trade shows in the trade show directory section.

Lingerie THE COLLECTION Autumn/Winter 2016

Wacoal Lingerie presents at the International exhibition of Lingerie THE COLLECTION autumn winter 2016.

CHRYSTALLE - WACOAL AW16

Evidence. Intense sensuality. 
Curves and extraordinarily redefined lines. 
Details refined, sumptuous materials worked to beautify every part of the body. 
The new collection of Wacoal, reveals the beauty of women.

Check it out on space WACOAL EUROPE

Porte de Versailles 

HALL 1 - Stand C30/D37 

Wacoal Lingerie

See more Wacoal lingerie here on the Fashion Blog.

Wacoal Spring 2016 Lingerie

Wacoal married materials and forms to provide a still more perfect and precious lingerie.

Spring 2016 promises shimmering with the arrival of Orange and fruity colours - BODY BY - VISION - EMBRACE LACE and a subtle grey cloudy - SHEER ENOUGH. 

BODY BY - WACOAL

Ochres are combined with the raspberry shades and fuchsia - ENCHANTING and DESIRE. The stretch tulle and lace mix the sumptuousness of the one with the comfort of the other.

Forms, notes the arrival of new nifty features and glam like this PURITY tank cotton including the top of the back is made of lace lace. 

A new bra in the VISION line with an opening on the front for a ultra neckline plunging put in value by a metal clip and very worked straps in the back to be must-see under a spring outfit. 

This SEXY and SHAPEWEAR line completes its range with the new bra. A metal clasp on the front to accentuate the neckline, lace straps worked back to sublimate the silhouette, VISION continues to grow in beauty. Shimmering in Mandarin.

Strapless bra is to honor with more than 4 models such as Halo, and its inspiration from the 1970s, for a natural ultra look.

HALO LACE - WACOAL

A great year lingerie in perspective.

Eclat

A blue of the South seas, a lace in the form of wave, a soft, fluid, material brightness shines in aquamarine, flattering in Café au lait.

WWW.WACOALLINGERIE.FR

Pink Lingerie for October 2015

So pink October - for an October pink!  Perfect under garments for Breast Cancer Awareness Month.

A multitude of pink thoughts for all those who are fighting on a daily basis and that all women take care of themselves and their breasts.

CHERISH
Pétale de rose!

CHERISH - Spacer Bra et Tanga

MARQUISE

En rose framboise.

Chemise

MARQUISE - Combinaison

 MARQUISE - Classic Bra - Brief

MARQUISE - Balconnet - Shorty

MARQUISE - Plunge Push Up Bra - Tanga

Find more at Wacoal.

In this blog post you will find a photograph of a chemise.  Do you know the difference between a chemise and camisole?

SHEER ENOUGH by WACOAL

Women simply a line composed of a conventional bra in tulle and lace for comfort and perfect posture, the cap 85C to 100F. The smooth contour bra available from 85B to 100E. A background wearing dress or nightie, slightly slotted combination suggests the upper thigh for a delicately sexy effect, from S to XL.

Tulle or lace panties and micro thong? You choose !

Learn more about Wacoal at their website.

You may want to also view our previous blue obsession blog post about Wacoal lingerie.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.