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Showing posts sorted by relevance for query BASF. Sort by date Show all posts
Showing posts sorted by relevance for query BASF. Sort by date Show all posts

Wednesday, June 29, 2022

Virtual Aroma Assistants

Yes, we most often publish about "clothing & footwear".  However, we are interest in beauty products & fragrances as well. Smelling nice goes well with your fashion choices...

Aroma is a distinctive & typically pleasant smell.

Today, at the World Perfumery Congress 2022 in Miami, BASF Aroma Ingredients launched the Virtual Aroma Assistants, a new digital platform to simplify the navigation of BASF’s Aroma Ingredients portfolio for customers from the Flavor & Fragrance industry.

Learn about aroma such as the following:
  • Rose
  • Citris
  • Lavender
  • Muguet
  • Menthol
  • and more.
Fragrances Aroma
The Virtual Aroma Assistants are accessible on virtual-aroma-assistants.basf.com. 

Thursday, June 18, 2015

MakeUp in Paris 2015

Following extensive market research, BASF has identified the most influential cultural drivers set to impact the beauty trends in 2016 and beyond. The company will address its findings at this year’s MakeUp in Paris trade show from June 18 to 19, 2015 at the Carrousel du Louvre – introducing tailored products and solutions that help manufacturers of decorative cosmetics leverage the opportunities these trends bring with them. “We have been keeping a close eye on regional and global developments, as well as the latest fashion shows, so we can help our customers create products and brand experiences that will really resonate with consumers,” said Valerie Pian-Parison, Marketing Manager at BASF Personal Care Europe.

A new generation of gold synthetic mica

 Celebrating a sense of timeless beauty, the “Ancient Wisdom” trend from BASF’s “Color Trends 2016” – a collection of effect pigments and formulations – is based on the ancient world’s ideals of beauty. It also calls for aesthetics inspired by the Renaissance and Romantic eras, which were reflected in the spring fashion shows – with illuminated cheeks, gold leaf accents and bronze glows. In 2016, gold shades will play a key role. In response to this, BASF has expanded its portfolio of gold pearls to include Chione™ Celestial Gold – a new generation of gold synthetic mica. It helps create a pure, white shade of gold and a shimmering glow and shine in various cosmetics.

Preview of BASF’s “Color Trends 2017”

Meanwhile, BASF’s “Color Trends 2017” anticipate that metallic shades of gold will continue to be extremely relevant – but with the focus shifting to bronze, platinum, and champagne. In an exclusive preview of the coming effect pigment collection, BASF is also unveiling a selection of colors inspired by the jazzy hues found in nature: “ALIVE” features saturated, intense colors such as luscious greens, bold blues, and popping pinks reminiscent of juicy berries and vibrant fruits.

Cutting-edge looks with color travel pigments

 In the latest fashion trends, classic cuts are being reinterpreted with iridescent tissue, bringing a touch of vitality and vibrancy to timeless styles. BASF’s color travel pigments enable manufacturers to capitalize on this trend in both the cosmetics and personal care segments: Harnessing the latest pigment technology, the ReflecksTM MultiDimensions and MultiReflectionsTM ranges create a dramatic sparkle effect and visual dimensionality, and make eye-catching color travel effects possible.

BASF represented at “Innovation Tour” and make-up artist competition

With its “Luminous Skin Serum to Oil”, which is characterized by a milky texture and a hint of gold, BASF is also represented at the trade show’s “Innovation Tour.” This special exhibition space is dedicated to new solutions selected by the “MakeUp Innovation Tour” jury. In addition, BASF will support the first “MakeUp in Paris Boxing Ring”: Under the leadership and arbitration of the Brazilian Make-up Artist Mily, students of Make-up Atelier Paris will use the BASF effect pigments Chione™ Celestial Gold, ReflecksTM Multidimension Glistening Gold, Chione™ Pixel White and Cloisonné® Vivid Red to illustrate the themes “Roaring Twenties,“ “the Demimonde Years“ and “from the Flower Power Years to the Palace Years.“

About BASF

 At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

About BASF’s Care Chemicals division

The BASF division Care Chemicals offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available on the Internet at www.care-chemicals.basf.com.

You may have interest in viewing the color trends section here on Apparel Search.  Learn more about makeup & cosmetics in our beauty guide section.

Thank you for taking the time to read our beauty industry blog post. We hope that you have found this cosmetic trend information to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Wednesday, February 12, 2020

High-tech Sustainable Solutions for Footwear

A virtual concept shoe made entirely of innovative BASF materials, a 3D printed shoe made from TPU, breathtaking creations by young designers - this and other product-related innovations will be presented by BASF at SIMAC, the international machine and technology fair for shoes in Milan. From February 19 to 21, 2020 visitors to Hall 14, Stand G 40, will be given an insight into sustainable, high-performance materials, pioneering shoe concepts and BASF's wide-ranging shoe expertise.

Friday, October 17, 2014

BASF Global Textile Chemicals Business to Archroma

BASF and Archroma have agreed on the sale of BASF’s global textile chemicals business to Archroma, a supplier of specialty chemicals to the textile, paper and emulsions industries. Archroma is a portfolio company of SK Capital Partners, a private investment firm with focus on the specialty materials, chemicals and healthcare sectors. It is planned to integrate the business into the Archroma Textile Chemicals Specialties business. Currently, the textile chemicals business is part of BASF’s Performance Chemicals division. The transaction is subject to approval by the relevant antitrust authorities and the closing is expected to take place in the first quarter of 2015. The parties have agreed not to disclose financial details.

The transaction comprises the global textile chemicals business, as well as the legal entity BASF Pakistan (Private) Ltd., Karachi. About 290 positions globally are in the scope of the transaction, thereof approximately 230 in Asia. This step is in line with BASF’s strategy of actively managing its portfolio and it will further sharpen the focus of the Performance Products segment on growth driven customer industries.

The textile chemicals business of BASF offers solutions to the full textile processing value chain, which includes a portfolio for pre-treatment, printing, finishing and coating. The business has a global presence with a strong focus on Asian growth markets, and is headquartered in Singapore.

About BASF

At BASF, they create chemistry – and have been doing so for 150 years.  Their portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, they combine economic success with environmental protection and social responsibility. Through science and innovation, they enable their customers in nearly every industry to meet the current and future needs of society. Their products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. They have summed up this contribution in their corporate purpose: They create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

About Archroma

Archroma is a global color and specialty chemicals company committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability. Archroma is headquartered in Reinach near Basel, Switzerland, and operates with approximately 3,000 employees over 35 countries. Through its three businesses: Textile Specialties, Paper Solutions and Emulsion Products, Archroma delivers specialized performance and color solutions to meet customer needs in their local markets. Archroma helps people fulfill their desire for products that appeal to their emotions and senses for a greater life experience, by developing beauty- and performance-improving technologies applied to everyday products. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”. www.archroma.com

You may find the following sections of Apparel Search to be helpful for your further research regarding this subject:




We hope you have found this textile industry blog post to be of interest.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Friday, October 12, 2018

ALBIS PLASTIC and BASF Optimize Smart Glove

Fashion & technology are both exciting fields of interest to many people.  It is fabulous when the two industries intersect.  Yes, smart work gloves are clothing and therefore we consider them to be fashionable.
Optimized Smart Glove

Tuesday, May 23, 2017

Luquafleece Functional Cooling Vests

With higher outdoor temperatures or increasing skin temperature during sports or work activity, the water molecules firmly bound inside the functional cooling clothing absorb the thermal energy, evaporate from the large surface of the three-dimensional nonwoven structure and thereby cool down the wearer. The body sweats less and thereby saves energy that would usually be needed for thermoregulation. External cooling can therefore provide an increase in performance of up to ten percent in hot conditions.

Humans are born runners. Evolution once gave us the ability to overcome the distance of many kilometers through the hot savannas of Africa. In addition to the upright posture of the body and head and the optimized mechanics of legs and feet, cooling by millions of sweat glands plays a key role. Under extreme stress, they can release about one liter of sweat per hour and cool down the body by evaporation.
Cooling Vests
This limits our performance even at moderate outdoor temperatures. Athletes as well as workers and many other people worldwide who are exposed to high temperatures are therefore now using active functional cooling clothing. Thanks to innovative materials, this pro­vides evaporative cooling which is individually dosable and lasts for hours. The functional cooling textiles of the E.COOLINE and IDENIXX brands, incorporating the spe­cially developed superabsorbent nonwoven fabric from BASF, offer a mobile air conditioning system to wear which effectively supports the cooling system of the human body.

 Cooling vests, for example, are easy to use and can be worn like any other item of clothing once being activated by “charging” with water. The water enters the active layer – the Luquafleece® from BASF – after being rapidly absorbed and distributed through a bacteriostatic textile fabric. “The fibers of this nonwoven fabric are coated with superabsorbent polymers (SAP) through a special technology. They absorb the water in a few seconds and retain it,” explains the expert Norbert Heidinger of BASF New Business GmbH, who markets the material.

Like a fishing net, the polymer network of the superab­sorber traps increasing numbers of water particles until its elastic restoring forces compensate the osmotic forces of the prevailing concentration gradient. In this way Luquafleece® can absorb ten times its weight in water and retain it so firmly, that the functional textiles are dry on the surface.

Functional cooling textiles of core sports and occupational safety brands use a special superabsorber fleece from BASF.

Luquafleece® - the superabsorbent fabric

Luquafleece® is produced by applying the starting materials directly onto the nonwoven fibers and only then polymerizing them to create the superabsorber. This stable combination is the key factor for the long-term applications in moisture-regulating office chairs.
  • Air permeable
  • Efficient climate control
  • Immobilized SAP – no release of powder
  • Easily combined with other materials (such as textile, nonwoven and film)
  • Ensured long term stability
  • Light weight performance product
What advantages offers the BASF product Luquafleece® for you?

In this joint project, it was particularly important for us to obtain a washable cooling product which is also hard-wearing and hygienic. The three-dimensional nonwoven fabric with its special fiber structure also offers an enormously large surface area capa­ble of delivering 600 watts per liter of cooling energy through the evaporating water. Through our “cool to go” principle, the material generates a rapid and perceptible cooling effect even in extreme environmental conditions.

Visit the BASF website to learn more about Luquafleece® and other fabulous performance fabrics and finishes for textiles.  https://www.basf.com/

Learn more from the Mobile Air Conditioner to Wear article posted on the BASF website.

Learn about wicking and more about performance fabrics.

Thank you for taking the time to read this textile and apparel industry blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Luquafleece Functional Cooling Vests

With higher outdoor temperatures or increasing skin temperature during sports or work activity, the water molecules firmly bound inside the functional cooling clothing absorb the thermal energy, evaporate from the large surface of the three-dimensional nonwoven structure and thereby cool down the wearer. The body sweats less and thereby saves energy that would usually be needed for thermoregulation. External cooling can therefore provide an increase in performance of up to ten percent in hot conditions.

Humans are born runners. Evolution once gave us the ability to overcome the distance of many kilometers through the hot savannas of Africa. In addition to the upright posture of the body and head and the optimized mechanics of legs and feet, cooling by millions of sweat glands plays a key role. Under extreme stress, they can release about one liter of sweat per hour and cool down the body by evaporation.
Cooling Vests
This limits our performance even at moderate outdoor temperatures. Athletes as well as workers and many other people worldwide who are exposed to high temperatures are therefore now using active functional cooling clothing. Thanks to innovative materials, this pro­vides evaporative cooling which is individually dosable and lasts for hours. The functional cooling textiles of the E.COOLINE and IDENIXX brands, incorporating the spe­cially developed superabsorbent nonwoven fabric from BASF, offer a mobile air conditioning system to wear which effectively supports the cooling system of the human body.

 Cooling vests, for example, are easy to use and can be worn like any other item of clothing once being activated by “charging” with water. The water enters the active layer – the Luquafleece® from BASF – after being rapidly absorbed and distributed through a bacteriostatic textile fabric. “The fibers of this nonwoven fabric are coated with superabsorbent polymers (SAP) through a special technology. They absorb the water in a few seconds and retain it,” explains the expert Norbert Heidinger of BASF New Business GmbH, who markets the material.

Like a fishing net, the polymer network of the superab­sorber traps increasing numbers of water particles until its elastic restoring forces compensate the osmotic forces of the prevailing concentration gradient. In this way Luquafleece® can absorb ten times its weight in water and retain it so firmly, that the functional textiles are dry on the surface.

Functional cooling textiles of core sports and occupational safety brands use a special superabsorber fleece from BASF.

Luquafleece® - the superabsorbent fabric

Luquafleece® is produced by applying the starting materials directly onto the nonwoven fibers and only then polymerizing them to create the superabsorber. This stable combination is the key factor for the long-term applications in moisture-regulating office chairs.
  • Air permeable
  • Efficient climate control
  • Immobilized SAP – no release of powder
  • Easily combined with other materials (such as textile, nonwoven and film)
  • Ensured long term stability
  • Light weight performance product
What advantages offers the BASF product Luquafleece® for you?

In this joint project, it was particularly important for us to obtain a washable cooling product which is also hard-wearing and hygienic. The three-dimensional nonwoven fabric with its special fiber structure also offers an enormously large surface area capa­ble of delivering 600 watts per liter of cooling energy through the evaporating water. Through our “cool to go” principle, the material generates a rapid and perceptible cooling effect even in extreme environmental conditions.

Visit the BASF website to learn more about Luquafleece® and other fabulous performance fabrics and finishes for textiles.  https://www.basf.com/

Learn more from the Mobile Air Conditioner to Wear article posted on the BASF website.

Learn about wicking and more about performance fabrics.

Thank you for taking the time to read this textile and apparel industry blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Luquafleece Functional Cooling Vests

With higher outdoor temperatures or increasing skin temperature during sports or work activity, the water molecules firmly bound inside the functional cooling clothing absorb the thermal energy, evaporate from the large surface of the three-dimensional nonwoven structure and thereby cool down the wearer. The body sweats less and thereby saves energy that would usually be needed for thermoregulation. External cooling can therefore provide an increase in performance of up to ten percent in hot conditions.

Humans are born runners. Evolution once gave us the ability to overcome the distance of many kilometers through the hot savannas of Africa. In addition to the upright posture of the body and head and the optimized mechanics of legs and feet, cooling by millions of sweat glands plays a key role. Under extreme stress, they can release about one liter of sweat per hour and cool down the body by evaporation.
Cooling Vests
This limits our performance even at moderate outdoor temperatures. Athletes as well as workers and many other people worldwide who are exposed to high temperatures are therefore now using active functional cooling clothing. Thanks to innovative materials, this pro­vides evaporative cooling which is individually dosable and lasts for hours. The functional cooling textiles of the E.COOLINE and IDENIXX brands, incorporating the spe­cially developed superabsorbent nonwoven fabric from BASF, offer a mobile air conditioning system to wear which effectively supports the cooling system of the human body.

 Cooling vests, for example, are easy to use and can be worn like any other item of clothing once being activated by “charging” with water. The water enters the active layer – the Luquafleece® from BASF – after being rapidly absorbed and distributed through a bacteriostatic textile fabric. “The fibers of this nonwoven fabric are coated with superabsorbent polymers (SAP) through a special technology. They absorb the water in a few seconds and retain it,” explains the expert Norbert Heidinger of BASF New Business GmbH, who markets the material.

Like a fishing net, the polymer network of the superab­sorber traps increasing numbers of water particles until its elastic restoring forces compensate the osmotic forces of the prevailing concentration gradient. In this way Luquafleece® can absorb ten times its weight in water and retain it so firmly, that the functional textiles are dry on the surface.

Functional cooling textiles of core sports and occupational safety brands use a special superabsorber fleece from BASF.

Luquafleece® - the superabsorbent fabric

Luquafleece® is produced by applying the starting materials directly onto the nonwoven fibers and only then polymerizing them to create the superabsorber. This stable combination is the key factor for the long-term applications in moisture-regulating office chairs.
  • Air permeable
  • Efficient climate control
  • Immobilized SAP – no release of powder
  • Easily combined with other materials (such as textile, nonwoven and film)
  • Ensured long term stability
  • Light weight performance product
What advantages offers the BASF product Luquafleece® for you?

In this joint project, it was particularly important for us to obtain a washable cooling product which is also hard-wearing and hygienic. The three-dimensional nonwoven fabric with its special fiber structure also offers an enormously large surface area capa­ble of delivering 600 watts per liter of cooling energy through the evaporating water. Through our “cool to go” principle, the material generates a rapid and perceptible cooling effect even in extreme environmental conditions.

Visit the BASF website to learn more about Luquafleece® and other fabulous performance fabrics and finishes for textiles.  https://www.basf.com/

Learn more from the Mobile Air Conditioner to Wear article posted on the BASF website.

Learn about wicking and more about performance fabrics.

Thank you for taking the time to read this textile and apparel industry blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Luquafleece Functional Cooling Vests

With higher outdoor temperatures or increasing skin temperature during sports or work activity, the water molecules firmly bound inside the functional cooling clothing absorb the thermal energy, evaporate from the large surface of the three-dimensional nonwoven structure and thereby cool down the wearer. The body sweats less and thereby saves energy that would usually be needed for thermoregulation. External cooling can therefore provide an increase in performance of up to ten percent in hot conditions.

Humans are born runners. Evolution once gave us the ability to overcome the distance of many kilometers through the hot savannas of Africa. In addition to the upright posture of the body and head and the optimized mechanics of legs and feet, cooling by millions of sweat glands plays a key role. Under extreme stress, they can release about one liter of sweat per hour and cool down the body by evaporation.
Cooling Vests
This limits our performance even at moderate outdoor temperatures. Athletes as well as workers and many other people worldwide who are exposed to high temperatures are therefore now using active functional cooling clothing. Thanks to innovative materials, this pro­vides evaporative cooling which is individually dosable and lasts for hours. The functional cooling textiles of the E.COOLINE and IDENIXX brands, incorporating the spe­cially developed superabsorbent nonwoven fabric from BASF, offer a mobile air conditioning system to wear which effectively supports the cooling system of the human body.

 Cooling vests, for example, are easy to use and can be worn like any other item of clothing once being activated by “charging” with water. The water enters the active layer – the Luquafleece® from BASF – after being rapidly absorbed and distributed through a bacteriostatic textile fabric. “The fibers of this nonwoven fabric are coated with superabsorbent polymers (SAP) through a special technology. They absorb the water in a few seconds and retain it,” explains the expert Norbert Heidinger of BASF New Business GmbH, who markets the material.

Like a fishing net, the polymer network of the superab­sorber traps increasing numbers of water particles until its elastic restoring forces compensate the osmotic forces of the prevailing concentration gradient. In this way Luquafleece® can absorb ten times its weight in water and retain it so firmly, that the functional textiles are dry on the surface.

Functional cooling textiles of core sports and occupational safety brands use a special superabsorber fleece from BASF.

Luquafleece® - the superabsorbent fabric

Luquafleece® is produced by applying the starting materials directly onto the nonwoven fibers and only then polymerizing them to create the superabsorber. This stable combination is the key factor for the long-term applications in moisture-regulating office chairs.
  • Air permeable
  • Efficient climate control
  • Immobilized SAP – no release of powder
  • Easily combined with other materials (such as textile, nonwoven and film)
  • Ensured long term stability
  • Light weight performance product
What advantages offers the BASF product Luquafleece® for you?

In this joint project, it was particularly important for us to obtain a washable cooling product which is also hard-wearing and hygienic. The three-dimensional nonwoven fabric with its special fiber structure also offers an enormously large surface area capa­ble of delivering 600 watts per liter of cooling energy through the evaporating water. Through our “cool to go” principle, the material generates a rapid and perceptible cooling effect even in extreme environmental conditions.

Visit the BASF website to learn more about Luquafleece® and other fabulous performance fabrics and finishes for textiles.  https://www.basf.com/

Learn more from the Mobile Air Conditioner to Wear article posted on the BASF website.

Learn about wicking and more about performance fabrics.

Thank you for taking the time to read this textile and apparel industry blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Saturday, February 10, 2018

Textile Finishing Technology Environmental Sustainability

Baldwin Technology Company Inc.’s exclusive and innovative Precision Application System—which realizes substantial savings of water, chemistry and energy while increasing productivity—was designed with companies like HanesBrands in mind.
Textile Finishing Technology

HanesBrands—whose venerable apparel lines include Hanes, Champion, Playtex, Bali and Maidenform, to name a few—has set significant environmental stewardship goals to reduce energy consumption and water use. The company’s recent investment in Baldwin’s Precision Application Systems, with a textile finishing technology that allows for accurate and controlled placement and therefore, reduced use of end-of-line chemicals and water, will help HanesBrands achieve its environmental sustainability goals. Additionally, Baldwin’s groundbreaking application system improves output through greater flexibility, fewer production steps and increased uptime.

Mike Abbott, HanesBrands Global Director of Research and Innovation, said: “Baldwin fulfilled our requirements to provide a solution that optimizes our productivity while reducing our environmental impact.” HanesBrands thoroughly evaluated the technology for eight months in live production conditions with positive results. Abbott continued: “During the evaluation period of the system, we have had outstanding results in productivity increase, and we can clearly see that this technology will make a great contribution to our future efficiency and sustainability savings.”

Wednesday, April 15, 2015

Xeros Global Commercial Laundry Career Update

Xeros, the innovator of an ultra-low water laundry system, announced earlier this week that Jonathan Benjamin’s role has expanded from President of North America to President of Global Commercial Laundry. In his new role, Jonathan will steer the growing business and will be responsible for product development, sales, marketing, and operations worldwide. The Company also announced that Jaret Christopher has joined the company as General Manager and Senior Vice President of Global Technology. In his new role he will be responsible for the strategic direction of Xeros' technology initiatives including the development and commercialization of the Company’s Internet of Things (IoT) and Machine to Machine (M2M) platform. 

“Jonathan is an exceptional leader and has done terrific job commercializing polymer bead technology for commercial laundry in North America. In his new role, Jonathan will be responsible for driving value through the introduction and integration of Xeros bead cleaning for commercial laundry worldwide,” said Bill Westwater, CEO at Xeros. 

Prior to his role at Xeros, Jonathan Benjamin was president of Envoy Services, a diversified management and holding company that owns a number of commercial laundry related businesses located in the United States. Jonathan began his career at GE Capital and was a participant of General Electric’s leadership program. He is a graduate of Bucknell University and MIT Sloan School of Management. 

“We have a revolutionary solution for a market that hasn't seen innovation in more than 60 years, and achieving our long term vision requires a world-class technologist like Jaret Christopher that can evolve and further commercialize our IT technology for new markets,” said Jonathan Benjamin. “Jaret brings the expertise needed to scale and integrate IoT and M2M technology as we begin to address additional water dependent markets.”

Jaret is an accomplished technology executive and serial entrepreneur and brings more than 15 years of experience in the software and information services industries. He is a member of Launchpad Ventures and is an active investor and advisor in early stage technology companies. Previously, Jaret was the Founder and President of MortgageCEO, a SaaS-based CRM and marketing automation company designed for the financial services industry which was acquired by Ellie Mae. Prior to that, Jaret was the Founder and CEO of TrueAdvantage, a VC-backed SaaS-based market intelligence and sales prospecting company acquired by InsideView. Jaret began his career to working in the energy conservation and green-tech industry. He is a graduate from Worcester Polytechnic Institute with a degree in Management Engineering.

About Xeros Cleaning

Xeros is changing the way textiles are cleaned. Using patented technology, the Xeros® System for commercial cleaning uses up to 80% less water, 50% less energy, and approximately 50% less detergent, and delivers superior cleaning results compared to conventional washing. Xeros was recently awarded the Financial Times ArcelorMittal Boldness in Business Award ; a Bronze Medal in the prestigious Edison Awards; was named a top invention by TIME magazine, winner of ‘Best Technological Breakthrough’ in The Climate Week Awards 2011;  listed in Worldwide  Fund for Nature’s survey of global ‘Green Game Changers’; and has been awarded two Rushlight 2013 Awards for green innovation. Strategic partnerships include BASF. Xeros is headquartered in the UK with offices in the US and China.  For additional information, please visit www.xeroscleaning.com.

View more fashion career blog posts.

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