First Person Lover of Fashion & Gaming

The Swedish sports fashion brand Björn Borg made a huge success with its computer game First Person Lover and was this summer awarded the Silver Lion in Cannes Lions 2015, category Branded Content. Now, six months after launch, Björn Borg celebrates by releasing its in-game SS15 collection, love weapons and characters for Unity users to use and modify.

When Björn Borg launched its Spring Summer 2015 collection, the Sports Fashion brand blew a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) game. Half a year later, the sports fashion brand puts its SS15 collection in the hands of game developers, free to modify any way they see fit. The Björn Borg SS15 collection plus love weapons and characters from the game are free to download in the Unity Asset Store. 

“We have been showered with love after the release of the game and want to give something back. This is our way of returning the love. It is going to be exciting to see what other artists and designers can do with our collection.” Jonas Lindberg Nyvang, Marketing Director, Björn Borg.

The Björn Borg SS15 collection goes from black & white to brights and is inspired by the Plato’s fictional world of Atlantis. First Person Lover got, over the first three months after release, over 700 fan videos generating 20M views and 500,000 worldwide players. 

The development package is free to download in the Unity Asset Store:

First Person Lover - Female character and clothing pack

First Person Lover - Male character and clothing pack

First Person Lover - Weapons pack

Play the game here (PC and Mac): firstpersonlover.com 

First Person Lover is a game developed by Isbit Games, with the professional e-sport player Christopher “GeT_RiGhT” Alesund as co-developer, for Björn Borg AB. All love weapons are created together by Garbergs Advertising Agency, Isbit Games and Björn Borg AB.

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

Learn more about fashion games here on Apparel Search in our fashion terms section.

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