Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Thursday, December 3, 2015

Houdini Sportswear Coming to America

If you live in the United States and enjoy well-made and stylish base layer garments and performance apparel, we have good news for you.  It appears that Polartec is lending a bit of assistance to bring Houdini Sportswear to North America.  If you are not familiar with Houdini Sportswear, you can read more toward the bottom of this post.

Polartec, LLC, a premium provider of innovative textile solutions, announced it is helping bring Houdini Sportswear’s progressive line of performancewear that heavily emphasizes style and sustainability to North American adventure seekers.  Houdini’s product line is built around the philosophy of “wearable multitools” that provides comfort everywhere: whether conquering the backcountry or out on the town with friends.

Houdini Sportswear’s legendary Power Houdi is made with Polartec® Power Stretch® Pro™. The fabric is a 4-way stretch fleece engineered to push the performance of base layers.  Polartec reinforces the elastic fibers on the exterior surface of the fabric for more support and stability during movement. The unique construction also allows for increased resistance and durability against the elements without sacrificing breathability or comfort. This is why the Power Houdi is a versatile garment that can be used as a protective outer layer or next-to-skin.
Houdinia Sportswear Men's Hoodie

Houdini was founded in 1993 in Stockholm, Sweden and is now offering its award-winning underwear, base layers, insulation and shells garments to the North American market.  Learn more about the company below and visit their site to see their amazing apparel products.

About Houdini Sportswear
Houdini Sportswear is a Swedish company that was founded in 1993 and pioneered the development of technical performance base layers in stretch fleece.  The company creates products that not only keep you warm and dry but also provide exceptional freedom of movement, progressive styling and the possibility to pack lighter, carry less and go further. Now the range is a complete line of performance products including underwear, base layers, insulation and shells.   Today Houdini has a position at the true forefront. More than 65% of Houdini’s styles have a circular lifecycle and 99.5% are made in Europe. Most fabrics and technologies are bluesign® approved. Houdini Recycle, a closed-loop garment recycling program has been in place since 2006.

About Polartec, LLC

Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics.  Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.