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Thursday, December 3, 2015

Houdini Sportswear Coming to America

If you live in the United States and enjoy well-made and stylish base layer garments and performance apparel, we have good news for you.  It appears that Polartec is lending a bit of assistance to bring Houdini Sportswear to North America.  If you are not familiar with Houdini Sportswear, you can read more toward the bottom of this post.

Polartec, LLC, a premium provider of innovative textile solutions, announced it is helping bring Houdini Sportswear’s progressive line of performancewear that heavily emphasizes style and sustainability to North American adventure seekers.  Houdini’s product line is built around the philosophy of “wearable multitools” that provides comfort everywhere: whether conquering the backcountry or out on the town with friends.

Houdini Sportswear’s legendary Power Houdi is made with Polartec® Power Stretch® Pro™. The fabric is a 4-way stretch fleece engineered to push the performance of base layers.  Polartec reinforces the elastic fibers on the exterior surface of the fabric for more support and stability during movement. The unique construction also allows for increased resistance and durability against the elements without sacrificing breathability or comfort. This is why the Power Houdi is a versatile garment that can be used as a protective outer layer or next-to-skin.
Houdinia Sportswear Men's Hoodie

Houdini was founded in 1993 in Stockholm, Sweden and is now offering its award-winning underwear, base layers, insulation and shells garments to the North American market.  Learn more about the company below and visit their site to see their amazing apparel products.

About Houdini Sportswear
Houdini Sportswear is a Swedish company that was founded in 1993 and pioneered the development of technical performance base layers in stretch fleece.  The company creates products that not only keep you warm and dry but also provide exceptional freedom of movement, progressive styling and the possibility to pack lighter, carry less and go further. Now the range is a complete line of performance products including underwear, base layers, insulation and shells.   Today Houdini has a position at the true forefront. More than 65% of Houdini’s styles have a circular lifecycle and 99.5% are made in Europe. Most fabrics and technologies are bluesign® approved. Houdini Recycle, a closed-loop garment recycling program has been in place since 2006.

About Polartec, LLC

Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics.  Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world.

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