Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Tuesday, May 21, 2013

MenInvest Men's Fashion Group acquires oki-ni.com

Paris based MenInvest, the leading European men’s fashion group covering e-commerce and media established by Marc Menase in 2010, backed by investors AXA Private Equity, Partech International, 123 Venture and Orkos Capital announces the acquisition of oki-ni.com, the UK based on-line menswear retailer.

Founded in 2001 by Ben Banks, Gino Da’Prato, Charles Perez and Dominique Signoret, oki-ni.com sells an edited selection of world famous, tightly distributed brands, including Alexander McQueen, Rick Owens, Comme Des Garcons, Kenzo, Raf Simons and Maison Martin Margiela. With over 500K unique visitors a month, oki-ni.com ships to over 75 countries, with 40 per cent of sales coming from the UK, followed by revenue from the US, Japan and Germany.

Selling super premium menswear brands, oki-ni.com is the cutting edge addition to the MenInvest retail group led by Menlook.com selling over 250 brands of apparel, footwear and accessories, including private label.
This will add to the existing MenInvest e-commerce portfolio, which sees 1.5 million unique visitors per month across 60 countries.

Marc Menase says: ‘I am very proud of this acquisition as it reflects the entrepreneurial values of MenInvest. It is a key piece of our growth strategy to reach €100 million revenue by 2016 and become the global on-line men’s fashion destination.’

oki-ni.com will become the creative and luxury window for menlook.com. A strong investment in product offer, service and marketing will be executed.
A key element of the acquisition is the elevation and continued support of two of the co-founders of oki-ni.com, Ben Banks and Charles Perez as shareholders and advisors of the MenInvest Group.

Charles Perez says: ‘Online retailing specifically for menswear is still a new sector, with huge potential for growth. This strategic alliance puts us in the best position to take advantage of the huge opportunities available in the global menswear fashion market.’

MenInvest will retain the oki-ni.com London team and office, leveraging their experience and image built up over the last decade thereby providing complimentary and unique services to the Paris office.
About MenInvest

Launched in 2010, MenInvest has successfully established itself as a leading menswear e-commerce and media group, with over 10 million unique visitors (1) to its online editorial and shopping destinations every month. The MenInvest group represents over 300 partner brands as well as offering three private labels of its own, and presents a range of more than 10,000 products to a very international audience.

Menlook.com, the group’s flagship online destination, offers men across the globe access to its extensive and carefully curated selection of men’s clothing, footwear and accessories, with delivery to over 80 countries world-wide. Timefy.com is dedicated to watches of modern design and impeccable quality, while SaintSens.com is the pioneer of the bespoke shirt online, providing clients with high-end French tailoring.

Their  premier positioning has been established through the editorial emphasis of their  online offering, their out-standing product and brand presentation, and their  impeccable customer care.

Finally, The Menlook Tribune brings together the best of the group’s digital content. It offers a real editorial experience geared towards men, covering a wide range of topics from fashion to hi-tech, culture and cars to travel and food, to capture the very essence of the masculine lifestyle. Available online, as an iPad / iPhone application and as a newspaper, The Menlook Tribune is available through a very selective distribution network, such as the Four Seasons, Air France lounges and Eurostar.

MenInvest has raised more than 11M€ over the last three years to develop its project and counts AXA Private Equity, Partech International, Orkos Capital and 123Venture as shareholders.

(1) Nielsen/NetRatings source, March 2013

Research something new.

Time to find trendy shoes, classic tops, fabulous handbags, and more.

Style tips

Review trendy fashion styles. Find the best clothing, shoes, handbags and fashion accessories.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.

Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.