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Tuesday, May 21, 2013

MenInvest Men's Fashion Group acquires oki-ni.com

Paris based MenInvest, the leading European men’s fashion group covering e-commerce and media established by Marc Menase in 2010, backed by investors AXA Private Equity, Partech International, 123 Venture and Orkos Capital announces the acquisition of oki-ni.com, the UK based on-line menswear retailer.

Founded in 2001 by Ben Banks, Gino Da’Prato, Charles Perez and Dominique Signoret, oki-ni.com sells an edited selection of world famous, tightly distributed brands, including Alexander McQueen, Rick Owens, Comme Des Garcons, Kenzo, Raf Simons and Maison Martin Margiela. With over 500K unique visitors a month, oki-ni.com ships to over 75 countries, with 40 per cent of sales coming from the UK, followed by revenue from the US, Japan and Germany.

Selling super premium menswear brands, oki-ni.com is the cutting edge addition to the MenInvest retail group led by Menlook.com selling over 250 brands of apparel, footwear and accessories, including private label.
This will add to the existing MenInvest e-commerce portfolio, which sees 1.5 million unique visitors per month across 60 countries.

Marc Menase says: ‘I am very proud of this acquisition as it reflects the entrepreneurial values of MenInvest. It is a key piece of our growth strategy to reach €100 million revenue by 2016 and become the global on-line men’s fashion destination.’

oki-ni.com will become the creative and luxury window for menlook.com. A strong investment in product offer, service and marketing will be executed.
A key element of the acquisition is the elevation and continued support of two of the co-founders of oki-ni.com, Ben Banks and Charles Perez as shareholders and advisors of the MenInvest Group.

Charles Perez says: ‘Online retailing specifically for menswear is still a new sector, with huge potential for growth. This strategic alliance puts us in the best position to take advantage of the huge opportunities available in the global menswear fashion market.’

MenInvest will retain the oki-ni.com London team and office, leveraging their experience and image built up over the last decade thereby providing complimentary and unique services to the Paris office.
About MenInvest

Launched in 2010, MenInvest has successfully established itself as a leading menswear e-commerce and media group, with over 10 million unique visitors (1) to its online editorial and shopping destinations every month. The MenInvest group represents over 300 partner brands as well as offering three private labels of its own, and presents a range of more than 10,000 products to a very international audience.

Menlook.com, the group’s flagship online destination, offers men across the globe access to its extensive and carefully curated selection of men’s clothing, footwear and accessories, with delivery to over 80 countries world-wide. Timefy.com is dedicated to watches of modern design and impeccable quality, while SaintSens.com is the pioneer of the bespoke shirt online, providing clients with high-end French tailoring.

Their  premier positioning has been established through the editorial emphasis of their  online offering, their out-standing product and brand presentation, and their  impeccable customer care.

Finally, The Menlook Tribune brings together the best of the group’s digital content. It offers a real editorial experience geared towards men, covering a wide range of topics from fashion to hi-tech, culture and cars to travel and food, to capture the very essence of the masculine lifestyle. Available online, as an iPad / iPhone application and as a newspaper, The Menlook Tribune is available through a very selective distribution network, such as the Four Seasons, Air France lounges and Eurostar.

MenInvest has raised more than 11M€ over the last three years to develop its project and counts AXA Private Equity, Partech International, Orkos Capital and 123Venture as shareholders.

(1) Nielsen/NetRatings source, March 2013

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