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Tuesday, June 4, 2013

Jogo by Pooneh Gives To Great Charitable Causes

Designer Pooneh Mohazzabi’s luxury swimwear lifestyle firm, Jogo By Pooneh, gives back one charity at a time. In April the firm participated in both the National Meningitis Association Gala 2013’s silent auction and the New Yorkers for Children 10th Anniversary Spring Dinner Dance. Shoppers of the brand had until the end of April to email their suggestions for the next three charitable organizations Jogo By Pooneh will donate this year adding to their already lengthy list of charities.

Jogo By Pooneh’s charitable contributions this year included the New Yorkers for Children 10th Anniversary Spring Dinner Dance. They donated a JOGO BEACH swimsuit, matching swim cover and a gift certificate for Jogo By Pooneh. The event raised a record $625,000 for New York City foster care by the assistance of major names in the fashion industry, celebrities, socialites and large supporters of the cause. New Yorkers for Children was founded in 1996 to provide the New York City foster care community with funds for needs including tutoring programs, college scholarships and job training.

“Give Kids A Shot” was the theme for 2013’s National Meningitis Association’s gala. Jogo By Pooneh donated a JOGO BEACH swimsuit and JOGO BEACH I - a compilation of the best of Bossa Nova and Samba music cd. This year’s silent auction raised funds for child vaccinations to prevent the contraction of meningitis – a horrible and life-threatening bacterial infection. According to the National Meningitis Association, an average of 1,500 Americans contracts the disease each year.

Giving is an on-going effort for the fashion firm. Brand devotees had until the end of April to help Jogo By Pooneh select the next three charities to donate to in 2013. Shoppers were encouraged to email suggestions as to which charities the company should donate to along with their reasons for the selections to info@jogobeach.com with “charity” as the subject line. The three charitable organizations selected by Jogo By Pooneh did not replace any of their preexisting charity relationships, but instead simply increased the efforts for the year.

Designer Pooneh Mohazzabi left a long career in banking for her passion for the fashion industry. Since the company’s inception, she’s involved the brand with plenty of altruistic efforts on both a local and national scale. Past charitable contributions of Jogo By Pooneh have gone to the Hurricane Sandy disaster relief, the Wildlife Foundation, Best Buddies International and the American Red Cross.

JOGO BEACH is a lifestyle brand producing chic and luxurious apparel, accessories and associated lifestyle products with fine craftsmanship. This line is a favorite of the rich and famous who frequently visit the Bridgehampton, New York flagship store, Jogo By Pooneh. The beach collection, JOGO BEACH delivers high quality fabrics and figure-flattering silhouettes via stunning swimwear. The gorgeous Cruise 2014 designs feature an undeniably international influence hailing from the beaches of Indonesia and Brazil. Pooneh is quite cosmopolitan herself having lived in several countries across the globe; she currently spends her time between New York, Bali and Rio. JOGO BEACH swimsuits feature Contemporary price points with designs selling between $195 and $400 retail.

Web Site: http://www.jogobeach.com

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