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Monday, August 12, 2013

Versus Versace Collaboration with K-way

In a special one-off collaboration, VERSUS VERSACE and K-WAY have created the perfect zip-up jacket, as well as in iPad case, full of attitude and style, which is now available at versusversace.com, in selected stores worldwide and K-WAY's New York flagship store in SoHo at 424 West Broadway (between Spring Street and Prince).  

The historic, packable K-WAY reversible jacket has been given the VERSUS VERSACE touch, covered on one side in a black-and-white optical print from the new VERSUS VERSACE collection, in windproof light polyester. The reverse side is black, made from waterproof, windproof and breathable Nylon Plus with heat-sealed seams.

There is a full zip opening with protective flap and an adjustable fixed hood with anti-drop binding. The VERSUS VERSACE and K-WAY logos appear on both sides of the jacket.

The K-WAY iPad case for VERSUS VERSACE is lightweight, resistant and waterproof, and comes in black printed with the VERSUS VERSACE and K-WAY logo. On the inside is the VERSUS VERSACE black and white optical print, with elastic straps to fasten the iPad. The case has an eyelet for the camera, and has rigid nylon tape to hold it in the horizontal position.

This one-off collaboration with K-WAY is the part of the new world of VERSUS VERSACE, in which special collaborations and guest designer capsule collections sit alongside the seasonless VERSUS VERSACE range. The worldwide flagship can be found at versusversace.com, the online home where the new global VERSUS VERSACE tribe connects and shares exclusive content.

"I love the VERSUS VERSACE and K-WAY collaboration, because VERSUS VERSACE lives on the street. The jacket and iPad case are an amazing new way to get the VERSUS VERSACE look, and to bring attitude and energy to everyday essentials," says Donatella Versace.

"The K-WAY collaboration with Versus Versace honors us. It was an extremely challenging experience both from an intellectual and creative point of view. Together, I believe that we were able to integrate with style the authenticity and the strength of two prestigious Italian brands, " says Marco Boglione, President of BasicNet, the Company owner of the brand K-WAY.

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