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Tuesday, November 19, 2013

Jennifer Humiston Dress Collection Launch

Inspired by fashion icons ranging from Lauren Hutton, Bridget Bardot to Alexa Chung and Harley Viera Newton, Jennifer Humiston created an eponymous dress collection that defies trends and transcends time, just like her muses. The line will be available on the week of November 25 at select boutiques and online.

Launching for Holiday 2013, the Jennifer Humiston collection combines modern elegance and simplicity with luxurious fabrics and beautiful craftsmanship.  A fan of fashion from a young age, Humiston was most drawn to the iconic fashions of the past that she would see in the movies and as she delved into her studies as an Art History major at USC, Humiston observed a tremendous crossover between art and fashion as means of expression. She learned very early on that understanding art from the past could translate to the present and be completely relevant. Combining her studies with her passion, she applied principles of line, color, and form to create clothes that could allow the wearer to say something about herself. "I wanted to present that memorable well-crafted piece that women like me could base an outfit around; that classic garment that can be layered with scarves,  jewelry, accessories, and shoes to really reflect each and every fashionista's individuality in their own personal way," Humiston says. 

Consisting of five styles, each dress gives Humiston's consumer a finely crafted garment with timeless appeal. For the ultimate trendsetter look, try the Alexa as its cobalt blue silk crepe de chine with softly gathered skirt is contrasted by black silk crepe de chine long princess sleeves, and accented by black silk charmeuse neckline. Be classy in the Chanel-inspired Jenny dress made of soft ivory "Linton Tweed" with subtle flecks of shimmering white. The dropped waist gives way to a softly pleated skirt with ivory silk charmeuse piping accents at the drop waist, jewel neckline and sleeveless arm holes.  For a more laid back look, slip on the Maria- a casually-draped navy blue cotton bodice with long sleeves and a classic drop waist skirt of gently gathered aqua silk. For that cocktail chic attire, dress up in the Kathryn - available in ruby or black tweed with subtle flecks of shimmering silver; the classically-tailored piece has extended capped shoulders rising from the squared neckline that gradually plunge down the back to the waist. Lastly, don Jennifer Humiston's elegant hero piece, the Elizabeth-a sophisticated gown designed with midnight navy silk crepe de chine with a classic dropped waist to softly gathered midnight navy and black iridescent silk chiffon.

Made in America, every dress is created by professional seamstresses, giving Humiston complete control over the entire design process.  "Not only can I insure the working conditions of my employees, I can make any necessary changes as the dress is being sewn or cut, encouraging constant evolution of my designs. I can redefine each style with new fabrics and colorways as often as I want, and I take pride in constantly reinventing my staple pieces so each and every girl can feel unique in the piece she is wearing," Humiston says.  The line will be available on the week of November 25 at select boutiques and online (Prices will Range from $295 to $425, www.jenniferhumiston.com).

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