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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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We hope that you love reading about fashion as much as we do.

Monday, December 16, 2013

A Good Fashion Designer

What turns a fashion designer into a good fashion designer?

Sad to say, I am not really certain the exact answer to this question.  However, I would say that “understanding ones consumer” and “meeting the needs of that consumer” is high up on the list of important factors.   A good designer will take these issues into account before they create their collections.

As with viewing artwork or selecting a significant other, “beauty is in the eye of the beholder”.  Since this is the case, how do we possibly make consumers happy if everyone views fashion in a different way.  The key to becoming a successful fashion designer is to NOT try to make everyone happy.  You must identify the audience that you wish to captivate and then keep them in mind as you create your collections.  Because it is not possible to appeal to everyone, appeal to those that you wish.

It does not matter if your goal is to appeal to one person or if you want to appeal to a large audience.  The concept remains the same.  Determine what that niche finds appealing and provide them what they desire.   

In addition to attempting to meet the aesthetic needs of your audience, a good fashion designer obviously must have a knowledge of textiles and a strong grasp on garment construction.  Having a design in one’s own had is merely half the battle.  An extraordinary designer will understand how to design a garment that can actually be produced to fit well.  Looking fantastic is one thing, but being comfortable is yet another.   OK, my own personal taste has crept into this blog post.  I believe that are garment must be visually appealing and at the same time fit superbly.  Yes, I agree that some people may prefer to be uncomfortable as long as they look good.  Again, it is important for a designer to understand his or her consumer.

Consumers perceives clothing and style differently from one another.  We all have our own sense of style and determine our likes and dislikes based on personal preference.  Famous designers are often revered because they appeal to a large audience.  Others are perceived to be extraordinary because they do very well appealing to a niche.

Fashion designers will design clothing and accessories for various reasons.  Here are a few examples:

  • Design for fit & comfort
  • Design for aesthetics
  • Design for shock & uniqueness (check out some of the crazy runway collections at fashion week).
  • Design for commercial viability
  • Design for marketing effect
  • Design for mass appeal
  • Design for price point

The reality is that a fashion designer can be reviewed based on numerous and widely different criteria.   Two very different designers can be deemed good but for very different reasons.   Take for example a designer of punk rock fashion and compare them to a designer of a golf apparel line.  Even if their likes and dislikes are at the opposite end of the spectrum, they can both be considered exceptionally good fashion designers. 

In your opinion, what criteria must a fashion designer meet in order to qualify as exceptional in his or her field?  What makes a good fashion designer?  You are welcome to share your thoughts below.

If you are aspiring to work in the apparel industry, you may want to visit the How to Become a Fashion Designer website.

You can learn more about popular fashion designers in our directory.  Below are a few examples of what you can find.

Alexander McQueen
Alexander Wang
Anna Sui
Bill Blass
Bottega Veneta
Calvin Klein

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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