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Thursday, February 13, 2014

Sourcing at MAGIC February 2014 Highlights

If you work in the fashion industry and live in the United States, you are most likely familiar with MAGIC.  However, it is very important to keep in mind that this apparel industry trade show is not just for retailers to meet wholesalers and visa versa.  The exhibit is also very relevant to garment production.

SOURCING at MAGIC, the largest fashion sourcing event in North America, returns to MAGIC MARKET WEEK with a brand new look and feel, under direction of newly appointed president Christopher Griffin, and a focus on “Made in USA.”  


Highlights below...

1.  Crafting Hollywood – How Costume Designers Source Characters - Hear how designers from top TV shows such as “Mad Men,” “American Idol,” “True Blood,” and “Revenge” source the clothing, textiles and materials they need to custom create costumes for characters.  Feb 19, 1:00pm-1:45pm, South Hall, Level 2, Third Wave Fashion Social Media Lounge

2.  Made in USA “Focus Region- Sourcing highlights U.S. manufacturing resources featuring over 40 vendors. South Hall, Level 2

3.  THIRD WAVE FASHION SOCIAL MEDIA LOUNGE - Relax, and spark relationships at our new networking and education lounge. Through a series of panel discussions, leading authorities look at how technology affects sourcing and manufacturing. Also, featuring interactive programming, tips on trend spotting, discussions with top fashion bloggers, and wearable-tech giveaways. Daily, South Hall, Level 2, SOURCING at MAGIC, BOOTH 90408

4. Wearable Technology – Designing The Fashion of the Future - Learn about the next wave of technology evolution - wearable tech, from Google Glass and biomimicry to sensor technology and RFID tags. Feb18, 1:00pm-1:45pm, Third Wave Social Media Lounge

5. How To Market Made In America - Hear advice from experts from companies such as Anthropologie, Patagonia and Toms on how to effectively market Made in USA products. Feb 17 2:00-2:45pm. Third Wave Fashion Social Media Lounge

6. Special Guest Speaker: LA Deputy Mayor Kelli Bernard - join us to hear the Deputy Mayor of Economic Development for the City of Los Angeles speak on Made in USA/Made in LA initiatives. Feb 19, 10:30am.  Made in USA pavilion

7.  Check out New Countries with vendors from Mongolia, Nepal, Turkey and Egypt

8. Buzz Boutique - Connect with companies such as FastFit360, T2C, Source4Style, Optipex to learn more about software solutions for PLM, pattern making, databases, dressing room technology and more. South Hall, Level 2, Booth 90406

9. Innovation Zone - View live demonstrations from companies specializing in screen-printing, sublimation, discharge printing and more. Presented by SGIA, South Hall, Level 2, Booth 90400 

10. Trend Galleries – Gain forecasting insights from leading industry trend resources such as Pantone, Fashion Snoops and Trend Chasers of Los Angeles. South Hall, Level 2

Trade Show Dates:  February 17-20, 2014

About SOURCING at MAGIC


SOURCING at MAGIC is N. America’s largest, most comprehensive sourcing event, reflecting the fashion supply chain at its most complete. SOURCING at MAGIC offers unmatched access to over 43 countries representing the world’s most important markets. SOURCING at MAGIC is run under the direction of Christopher Griffin, newly-appointed President of SOURCING at MAGIC for Advanstar Global.

You can learn more about this trade show and other apparel industry trade shows here on the Apparel Search clothing industry directory.

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