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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Thursday, March 6, 2014

EKN and ENK in Fashion Industry

Two similarly named companies relevant to the apparel industry, but completely different.  This blog post is to help you learn the difference between EKN & ENK.

EKN is a research & advisory firm which is a division of Edgell Communications.

ENK is a fashion trade show producer that manages leading apparel industry events such as Coterie, Accessorie Circuit, Intermezzo Collections, Children’s Club and ENKVegas.

EKN is a boutique research and advisory firm focused on business technology insights in the consumer industries of retail, consumer goods, travel and hospitality. Their goal is to fill a gap in the industry by offering prescriptive insights on topics of greatest importance to their audience, and to assist business and technology executives in discovering disruptive technologies and cutting-edge vendors.
EKN's research focus covers the full gamut of the retail value chain. EKN provides retailers the opportunity to benchmark themselves against the industry to develop a truly strategic approach towards technology led customer engagement strategies.

EKN's Advisory Council consists of senior business and technology leaders from retailers representing a healthy mix of size, format, segment and strategic focus.  Represented retailers at this time include American Apparel, American Eagle, Ann Inc., Ascena Retail Group, Belk, Macy’s, Ross Stores, Luxottica Retail, and others.

EKN regularly hosts closed-door networking events & dinners for small groups of peer retailers.  You can visit their website to learn more about their schedule of events.

Their tone of voice is clear, direct and conversational. Their analysis aims to provide prescriptive recommendations that companies in consumer industries can apply immediately.  Research is meant to be engaging, interesting and revealing. Their data visualization and presentation is fresh and appealing, and they deliver their research across all new media platforms such as smart devices, video and social media.

EKN's research methodology relies heavily on direct retailer input, direction and engagement. EKN's Advisory Council is an active community of retail leaders who help drive their research focus and agenda.

ENK International is one of the most exclusive trade show producer in the United States. Like a world-class conductor, ENK International orchestrates a series of trade exhibitions that include nearly 10,000 design companies. In New York City and Las Vegas, ENK International’s shows attract 250,000 domestic and international buyers and press yearly which produces sales of over $1 billion. What distinguishes ENK International from all other trade exhibitions is its juried roster of exhibitors, its progressive show environment, comprehensive services and unsurpassed amenities. Currently, ENK International produces 16+ annual exhibitions including Coterie, Accessorie Circuit, Intermezzo Collections, Children’s Club and ENKVegas.

With an ever expanding vision and the guts to cut new inroads in a highly competitive environment, ENK is strategically positioned to continue the growth and innovation that has clearly made it the industry leader. Today ENK is a truly global brand known worldwide for its superior trade events hallmarked by its unique style and excusive brands. The fashion compass will determine where ENK goes next.

Learn more about ENK shows here on the Apparel Search fashion directory.

Learn more about EKN at the Edgell Communications website.

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

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Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

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