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CHLOE + ISABEL Fragrance Jardins du Midi
CHLOE + ISABEL Fragrance Jardins du Midi
Chloe + Isabel, the
direct-selling jewelry brand that leverages technology to create a unique
socially integrated retail experience, announced the launch of its first beauty
product, a fragrance called Jardins du Midi. The expansion into the beauty
category with Jardins du Midi signifies the company’s evolution as a lifestyle
brand.
Jardins du Midi was inspired by a midday, sunlit walk
through the lush orchards of the South of France, drawing on CEO and Founder
Chantel Waterbury’s French heritage and favorite aromas. The perfume contains
notes of lush peach nectar, bergamot, jasmine sambac, white violet, and vanilla
absolute. These varied yet complementary notes also tie into the brand’s story
of Chloe and Isabel – two friends with different personalities and styles, who
complement one another and are united by their common interests.
“We look at the Chloe + Isabel brand as a storyteller,
not just a jewelry company. We are focused on building out categories that help
tell the story of our lifestyle brand and it’s Provence-meets-Paris inspiration.
Everyone has a personal sense of style, and the final touches to completing
one’s own style story include jewelry and perfume,” said
Waterbury. “Launching a fragrance was a
natural progression as it is a great way to embody our brand and communicate a
mood in one product.”
The Chloe + Isabel brand,
which offers well-designed, high-quality fashion jewelry, introduced
the perfume in a continuing effort to provide millennial women with
innovative business opportunities. Jardins du Midi is just their first foray
into new verticals that will give their Merchandisers additional avenues to
discuss and explore the Chloe + Isabel story.
The fragrance is
available in a 3.4 fl. oz. bottle for $58.
ABOUT CHLOE +
ISABEL
Chloe +
Isabel is a New York-based fashion lifestyle brand providing customers with
unique, beautiful jewelry that is well-priced and high quality. Launched in
2011, the company has reinvented the direct sales model through technological
innovation and social integration geared to empowering the female entrepreneurs
of today. For more information, visit http://www.chloeandisabel.com.
Thank you for taking the time to read our beauty blog post. We hope that you have found this news to be informative.
If you enjoy reading about this subject, you will find that we have many more beauty blog posts for your viewing pleasure.
If you have comments or questions, please add your thoughts in the discussion area below.
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