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Friday, April 18, 2014

May is For Miracles: Chico’s

Chico’s FAS, Inc., and its family of brands – Chico's, White House Black Market, Soma, and Boston Proper – announce the launch of its fourth May is For Miracles campaign, a multi-faceted program to raise funds for the 170 Children’s Miracle Network Hospitals® (CMN Hospitals) across the United States and Canada. Since 2011, Chico’s FAS, Inc. has raised over $3 million for CMN Hospitals.

Beginning now, the Chico’s brand is selling an exclusive, limited-edition Miracle Key necklace and White House Black Market, an exclusive, limited-edition Creating Miracles necklace.  Both necklaces will be sold in boutiques and online for $20, with $10 from the sale of each necklace benefiting local Children’s Miracle Network Hospitals.  Also, Soma will donate $1 for every Embraceable Pajama separate (up to $20,000) and Boston Proper will donate 10% of the proceeds for any purchase from their Starburst Icon Collection (up to $10,000) to local Children’s Miracle Network Hospitals through the month of May.   


In addition, from now through the end of May, customers can donate at any of the retailer’s 1450+ boutiques nationwide, outlets and online, as well as through the 3rd annual interactive website and Facebook experience, Send A Smile. The goal of the year’s Send A Smile campaign is to raise $50,000 for local Children’s Miracle Network Hospitals and salute moms and caregivers. In partnership with HelloWorld, the leader in rich engagement campaigns across mobile, social and web, users can create their own unique virtual card through a customized, mobile-enabled microsite. It’s completely free to create a card, and Chico’s FAS, Inc. will donate $1 to the Children’s Miracle Network Hospital of the user's choice for every card created. If users get social and invite their friends to create a card too, Chico's FAS, Inc. will donate an additional $1, combined up to $50K. Users can access this fun, shareable experience on their mobile phone, tablet, or desktop through any of the brands' Facebook pages or these brand-specific URLs: www.chicos.com/sendasmilewww.whbm.com/sendasmilewww.soma.com/sendasmilewww.bostonproper.com/sendasmile.

#SendASmile

Chico's also supports the American Heart Association.  Check out our support a cause article from earlier this year.

By the way, do you remember the Miracle Bracelet from Chico's last year. That was a fantastic design.

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