Alvanon, the global fashion industry’s leading fashion sizing and fit expert,
has committed over £50,000 worth of world class technical fit forms and pattern
blocks to Fashion Enter, a groundbreaking garment manufacturing and training
centre of excellence based in The Factory, Haringey, North
London. The technical fit AlvaForms and AlvaBlock pattern templates will be
used in Fashion Enter’s Stitching Academy UK ’s sewing and technical
skills’ gap and re-build a viable and sustainable UK-based manufacturing
sector.
Alvanon’s AlvaForm
donation will put world class garment sizing and fit tools in the hands of
Fashion Enter’s experienced production team and apprentices enabling them to
design and produce ‘best’ fitting garments for fashion clients that include
ASOS.com, John Lewis, Marks & Spencer and Topshop. It is the second donation
of its kind Alvanon has made following the launch of its global Fashion Fit
Movement; an initiative aimed at helping restore and
revitalise technical sewing skills and local manufacturing hubs in the US,
Europe and Far East. As part of its global fashion fit initiative, Alvanon has
committed to donate its technical fit tools and consultancy services to selected
apparel design and manufacturing businesses that are rebuilding their local
production capabilities, and to industry associations that support local
production efforts.
Commenting on the
donation to Fashion Enter, Jenny Holloway its founder and chief executive
officer said: “We are striving to achieve the highest possible production and
training standards. Alvanon’s donation will enable our sewing professionals and
apprentices to size and fit garments accurately and consistently across the
production process.” She added: “I cannot overstate how important it is to
produce clothes that satisfy the sizing and fit requirements of our customers –
it means they get clothes that fit more of their customers better, this leads to
greater customer loyalty, increased demand and translates into repeat business
for us. We are indebted to Alvanon for its support.”
In response Janice
Wang, CEO, Alvanon explained: “Fashion Enter is playing a leadership role in the
re-skilling of the UK Stitching Academy UK ’s ability to re-build its garment manufacturing sector.
As Alvanon’s CEO I am 100 per cent behind Jenny’s production and training
ambitions and am delighted we have been able to assist.”
In the nine months
to February 2014 Fashion Enter is on track to realise 43 per cent year on year
growth and is set to more than double its manufacturing space increasing its
production capacity from 7,500 to over 16,000 units per week. A total of sixteen
AlvaForms will be located throughout The Factory including in its pattern making
and grading, sampling, fitting and production-line
departments.
About Fashion
Enter
Founded in 2006 Fashion Enter’s garment production and
training enterprise operates from The Factory, and currently outputs some 7,500
units a week. The Factory’s services include; pattern making and cutting,
toiling, first-fit sampling and mass production. Its team of highly skilled
pattern cutters and machinists manufacture all soft separates in woven and
jersey plus tailored items. The Factory also houses the Stitching Academy, the
UK’s first collaborative apprenticeship and training facility set up by ASOS.com
and Fashion Enter, which provides a route into a National Apprenticeship that
previously did not exist in fashion for young people. The Factory also houses
The Fashion Studio a sampling and toiling facility for small production runs of
up to 300 units and is set to expand to incorporate a new Fashion Technical Academy
About
Alvanon’s Fashion Fit Movement
Through its Fashion
Fit Movement Alvanon donates garment sizing and fit tools and consultancy
services to selected companies and association’s that are actively seeking to
rebuild and restore local production capabilities. The tools and consultancy
services will support fashion manufacturers at virtually every stage of garment
production from design concept and development through to pattern making,
sampling, fitting and full production.
Alvanon’s first
donation was made to the influential Council of Fashion Designers of America’s
Fashion Manufacturing Initiative (FMI), an investment fund that offers matching
financial grants to select New York City
fashion manufacturing businesses. The donation consisted of Alvanon’s AlvaForm
technical fit mannequins and AlvaBlock pattern templates, which FMI awarded to
New York City-based pattern service Werkstatt. The donation to CFDA’s FMI program was the first
in an ongoing series of technology and performance tool gifts to fashion
manufacturers in the US , UK/Europe and
Far East .
As Janice Wang, CEO of
Alvanon explained: The Fashion Fit Movement is our way of giving back to an
industry that’s been so good to us. Fashion manufacturing in New York City and other global fashion hubs has changed
tremendously in recent decades. It’s been a time when major centers such as
New York , London and Hong Kong have
lost huge pools of technical talent. Our intent is to reinvigorate manufacturing
centres of excellence with fundamental production tools, reestablish the lost
art of pattern making and encourage professionals at all levels to stake their
businesses in these locations. We want the art of the technical to thrive in
these locations.”
About
Alvanon
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