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Bené Fashion Brand Launch
Bené Fashion Brand Launch
Bené, a brand committed to creating sustainable educational opportunities that
empower girls in Ghana, launched on May 1, 2014 at www.BeneByYou.com.
Bené was inspired by a trip to
Ghana in 2011 and was ultimately founded in 2013 by Michelle Blue and Sasha
Matthews. A customized made-to-order experience for culturally inspired scarves,
each purchase directly benefits girls in Ghana who would otherwise not enjoy the
opportunity to receive education needed to improve their lives, their families
lives nor be able to make a contribution to their country.
Bené’s
philosophy stands on the ideal that we are our sister’s keeper. Regardless of
geographical location, nationality or socioeconomic status, Bené is committed to
contributing to a world where everyone is provided an opportunity to fulfill
their purpose and dreams. As global citizens, the founders believe we are
responsible for each other, connected by the similarities and differences that
tie us together. It is imperative to empower women by making investments into
their lives, natural abilities and gifts to enable them to be self-sufficient.
The Bené collection is inspired by the cultures that they are building
into.
“We enjoy helping others and love being fashionable yet
comfortable in our own skin. We believe that every girl should have access to an
education, despite where they were born. We believe that we can do our part in
providing a hope and a future in the girls lives we support," says Co-Founders
Michelle Blue and Sasha Matthews.
In the spirit of that empowerment,
Bené provides their customers the opportunity to create a scarf for herself or
friends and family that suit personal style in a simple 3 step process. First,
choose from five different styles- Infinity, Rectangle, Square, Shawl, and
Skinny. Then choose from five exclusive prints inspired by West African culture
and finally, choose trim- Hemmed, Tassels, Beads and PomPoms. With every
purchase, Bené will include a note of gratitude, picture and progress reports
from one of the girls who will benefit from the education provided by Bene
purchases.
Bene’s 2014 commitment is to provide at least 5 girls with a
year’s worth of education- this includes supplies, uniforms, travel expenses,
tuition and more. Each year as Bené continues to grow, their reach and impact in
the region will increase to provide more opportunities for the deserving girls
of the community.
Please visit www.BenebyYou.com for more information.
About
Bené
Bené is a brand committed to creating sustainable educational
opportunities that empower girls in Africa through a custom made-to-order
experience for culturally inspired scarves. The customizable options for each
scarf is suited for the season and meant to be seamlessly incorporated in to
your personal wardrobe while being part of a greater mission to empower
women. Bené shares the beauty of culturally inspired fabrics, empowers women to
be self sufficient, and makes a difference domestically and internationally
through commitments of continuous benevolence.
Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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