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Fashion TV Ex-CEO to re-launch Style TV
Fashion TV Ex-CEO to re-launch Style TV
Rida Khan, the star CEO of Fashion TV leaves to become the President of Style
Network Channel. Khan purchased Style TV for an undisclosed amount and plans to
re-launch it in the North American market coming to cable and Dish this October
2014. The result of the programming will be a mix of Style Network programming
and Fashion TV programming.
“It will be a mix of high-fashion and life style programming. There will be a
lot of reality shows which will focus on the real heroes of the industry like
Anna Wintour, Nina Garcia, Ralph Lauren, Karl Lagerfeld etc. and their day to
day lives. Of course the programming will be very celebrity oriented but we will
be dealing with the real Fashion Industry!” Khan said proudly. Like Bravo, Style
plans on producing their content in-house, including their shows. “I am
surprised no network one has made high fashion and beauty the prime focus in
America. During my time at Fashion TV the highest viewers were from the North
American Market. We do have some networks that touch it – but that is about all
they do.”
Known as “Acid Khan”, this is a major hallmark move for Khan. It certainly
will make her one of the most influential woman in the fashion and
beauty industry. Rida Khan founded her company Zee report in 2008 which aimed to
provide Fashion Industry news without any subscription costs. It grew rapidly
and now provides news coverage in 15 different languages and 50 different
countries and has an annual page view of over 30 million. Later in 2009, Khan
launched ZeePortal.com which was not only an industry based networking portal,
it also had the capability of uploading look books and portfolios and the
ability to place orders online. ZeePortal.com was one of the first of its kind
and still remains to be the leader in the fashion digital wholesale platform.
“We were the first company that started any concept like a virtual tradeshow
with actual transaction capability – everyone else is still trying to master
it.” Gleamed Khan.
“Being a pioneer in the digital media industry since 2008 has given me a
great lead in the fashion industry. I have stayed abreast all new innovations
and have heavy plans for the digital distribution of the channel. Most people in
their 20s do not pay for cable anymore and are reliant upon digital
distribution. The digital landscape is changing rapidly and we will be one of
the first networks to dive deep into it.” Khan said.
Stay tuned on more updates and programming information. When the time comes, we will post more information here on our blog or possibly in our fashion news section so that you can learn more about Style TV.
Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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