The lifestyle brand fodada (for the best dada in
the world) has launched their “Dad and Me” program in
celebration of what a great dad can mean to a child. It is a dedication for
dads to spend more time with their children. As and added little bonus, every
dad who participates (by signing the fodada commitment letter and sending in a
photo) will receive a free fodada tee as a badge of honor. See below for
details.
Dad and
Me
The best
gift we can give to a child is time.
fodada is
taking up a crusade to bring fathers and their children closer together and give
them the greatest gift of all: the dedication of time, which has been proven to
create more confident kids with stronger skills, ready to take on the
world.
The Dad and
Me campaign is simple.
1. Kids: Download a commitment
letter from the fodada website, sign it and give it to your
dads.
2. Dads: Sign the
commitment letter and pledge to spend three, one-hour blocks of time per month
doing things together that are totally fun and silly, educational, and active
and outdoors. It’s not a
gimmick but rather an investment in your relationship that we hope will create
habits that promote dad-and-child interaction and
engagement.
Schools
also can ask for the forms to be provided to students to take
home.
fodada will
recognize dads who sign the pledge by sending them a specially design t-shirt
from their collection. All they need to do is send a photo featuring a Dad and
Me moment, along with the completed form, to dadandme@fodadawear.com. fodada will
send a free tee to dad as his badge of honor for his
commitment.
Yes,
it’s that
easy, but it goes way beyond a pledge form, photo and tee. It even goes beyond a
year of dad-kid activities.
The Dad and
Me campaign is a way for dads to promote and celebrate their role set up their
children for a lifetime of healthy development — something psychologists,
sociologist and even the White House deems vital.
That means
dads can help their kids grow up to be smarter, more confident and solve
problems easier just by being there for them. Playing laser tag. Going to a
museum. Exploring a nature trail. All the kinds of things dads and kids will
commit to do together as part of the Dad and Me campaign!
fodada is
keen to start a revolution that redefines what being a great dad means, and is
introducing the Dad and Me campaign to spark a radical change that sweeps the
country.
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