Twentieth Century Fox Consumer Products and Johnny Cupcakes, a faux bakery
specializing in graphic t-shirts, announced yesterday the launch of a brand-new
apparel and accessories collection featuring characters from the iconic
television show The Simpsons. The focal point of this product line is
three specially packaged, oversized “cupcake mix” boxes, each based on a
fan-favorite character from The Simpsons franchise. Each box contains
three collectible products designed exclusively around the theme of the featured
characters: Homer Simpson, Bart Simpson, and Krusty The Clown. These items will
not be sold separately and are exclusive to the packages.
Additional
clothing items featuring iconic characters from America’s favorite animated
family will also be represented with a Johnny Cupcakes twist and will be
available in all Johnny Cupcakes retail shops and online on May 31, 2014.
All of Johnny
Cupcakes’ exclusive designs are “baked” in limited batches, making the products
not just “sweet,” but collectible. By applying a clever spin on mainstream
imagery, the t-shirt brand found a great pairing with The Simpsons due to
the sitcom’s shared affinity for original pop culture references and fun, witty
humor.
“The Johnny Cupcakes brand has such a tactile and engaging experience embedded into its
culture and we wanted to bring that energy to The Simpsons apparel line,”
said Johnny "Cupcakes" Earle, CEO and Head Baker. “What makes this collaboration
unique is the fun world of imagery and iconography that we’ve created with our
brand that we were able to seamlessly merge into The Simpsons
universe.”
To learn more
about our partnership and to view our latest blog post about this collaboration,
please visit www.johnnycupcakes.com. The Simpsons and
Johnny Cupcakes collaboration apparel can be purchased in all Johnny Cupcakes
retail shops (Boston, Los Angeles, and London) and is available to fans around
the world on the company’s website, www.johnnycupcakes.com, beginning May
31st 2014.
About
The Simpsons
The
longest-running scripted show in television history, The Simpsons
exploded into a cultural phenomenon in 1990 and has remained one of the most
groundbreaking and innovative entertainment franchises, recognizable throughout
the world. Currently airing its record-annihilating 25th season and in
production on their 26th season, The Simpsons has won 28 Emmy Awards and
been nominated for an Academy Award in 2012 for the theatrical short The Longest
Daycare. The Simpsons: Tapped Out is a top grossing mobile App and has ranked
number one around the world on the App Store™ charts. The Simpsons Movie had
worldwide global acclaim and the revolutionary virtual coaster ride at Universal
Studios Florida and Hollywood is a continuous hit, along with the new
Springfield experience at Universal Studios Florida. The Simpsons
received a Star on The Hollywood Walk of Fame in 2000 and has been honored with
five U.S. postal stamps personally designed by Matt Groening. Named the “Best
Show of the 20th Century” by Time Magazine, in 2013 Entertainment Weekly named
The Simpsons the Greatest American Sitcom.
The
Simpsons is a Gracie Films Production in association with 20th Century Fox
Television. James L. Brooks, Matt Groening, and Al Jean are the Executive
Producers. The Gracie Films Worldwide Brand Division develops and produces the
licensed content for the series. Film Roman is the animation
house.
About
Twentieth Century Fox Consumer Products
A division of
21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer
Products licenses and markets properties worldwide on behalf of Twentieth
Century Fox Film Corporation, Twentieth Century Fox Television and Fox
Broadcasting Company, as well as third party lines. The division is aligned with
Twentieth Century Fox Television, the flagship studio leading the industry in
supplying award-winning and blockbuster primetime television programming and
entertainment content.
About
Johnny Cupcakes
Although
Johnny Cupcakes doesn’t sell real cupcakes, their quirky apparel — largely
focused on graphic tees that poke fun at pop culture with a culinary twist —
still creates a buzz through word of mouth and general curiosity. Johnny
Cupcakes creates a unique experience for each customer through special events,
nationwide tours, unique packaging, playful retail environments and endless
surprises, which over the past 12 years has amassed them an international
following of die-hard collectors.
Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative.
You may also have interest in viewing our previous article about The Simpsons Fashion Collaborations we posted recently. Also, check out The Simpsons Chuck Taylor collection we wrote about last year.
If you have comments or questions, please add your thoughts in the discussion area below.
