Everyone knows that a product placement in the Bloomingdale's New York
windows is the ultimate fashion win.
Apparel Search wanted to bring to your attention a Colombian designer that has finally
managed to achieve that win. Color Siete, which refers to itself as a
brand concept, has placed shirts, jackets, suits, pants and denims in the
display window of Bloomingdale's New York store.
Starting with only five stores, the company has been pushing its products
into the United States market for years, and has expanded its US customer base
to over 100 venues.
Bloomingdales was the ideal venue to raise awareness of the brand, as their
customers in particular value craftsmanship and quality.
A Caldas Department company has created over 500 jobs in Colombia by internationalizing its fashion brand. It already has a presence in 12 different stories in the United States.
Shirts, jackets, suits, pants and denims, all made in Colombia, occupy the display windows in Bloomingdale’s.
This display of Color Siete merchandise is the result of more than 10 years of marketing penetration strategies. Color Siete, based out of Manizales, has managed to place its Rosé Pistol Kids brand into the windows of the most exclusive department retail chain store in the United States.
Luis Felipe Molina, president at Color Siete, explains, “The United States is a country with great business opportunities, as the product is popular with the public and meets all the requirements. Thanks to a better understanding of the market and a series of training programs, Color Siete nowadays supplies over 100 customers.”
Molina adds that Bloomingdale’s is the perfect venue to raise awareness of the Manizales brand, as the chain is famous for its high-quality products, and its clients appreciate the craftsmanship and quality of every garment.
“It should be noted that more than clothing, Color Siete is a brand concept.”
The Market is Always Growing
Having their own production plant that creates over 500 direct jobs in the country and a sound team were the key to attract a giant such as Bloomingdale's.
The Manizales Company started with 5 stores, and now has branched towards 12 other countries. Color Siete’s Business in the United States has developed at the same time as with other clients such as Nordstrom, Fred Segal, Barneys, and Anthropologie, among others, all of which are highly exclusive stores.
Proexport has provided both strategic and financial support since the beginning of the process in the United States. For Molina, all the support from the government’s office has proven critical for the company’s success, including different schedules and organizing matchmaking forms.
“This is a good example that shows that exporting means growth, and that tools such as the free trade agreements like the one with the United States, help our industry reach the world,” said Maria Claudia Lacouture, president of Proexport Colombia.
Thank you for taking the time to read our fashion window display blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
