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MOFÉ Handbags Embody Empowerment
MOFÉ Handbags Embody Empowerment
MOFÉ makes contemporary chic handbags that embody the empowerment of
women; this is the philosophy that lays the foundation for the
brand. MOFÉ consciously decided to be different by cutting through
fashion's exterior facade in an effort to appeal to the modern woman.
Inspired
by what MOFÉ's designer, Linda Park, powerfully calls "today's modern
feminism," MOFÉ began with the realization that women have come a long
way to be where they are today - socially, politically, and economically. Park
came to appreciate this incredible journey and through MOFÉ she shares
her story.
Everything
from MOFÉ's infinity-esque logo, product names, and positive messages on
social media, to donating a portion of sales to help young girls get an
education was carefully contemplated and crafted to be a building block to
MOFÉ's "different-kind-of" brand mantra. The brand's logo parallels the
infinity symbol, representing the notion of no boundaries or limitations, and
sits on as a constant reminder of the female journey and that women can certainly
achieve anything they set their minds to. A young brand to the
market, MOFÉ is still evolving and discovering new ways to convey its
message while designing stylish handbags for women that dare to challenge
themselves.
Prices range from
$137 - $620 and are available for purchase at www.mofeinc.com.
About
the designer:
Attorney turned designer, Linda Park, was influenced by her own story in
creating MOFÉ and designing its bags. She saw a void in the market for
fashionable yet practical "work" bags and decided to evolve her love of handbags
into designs suitable for work yet fashionable for play. But she didn't stop
there... Linda fell in love with the design process and expanded her line to
appeal to a variety of women. She envisions her bags to represent something of
greater significance - a reminder to women that we, as a whole, have come a long
way, and that we, as individuals, can achieve our own perceptions of success.
Her own experience with the challenges in transitioning careers inspired this
thought, and it has been the motivating force that drives her to achieve her own
perception of success - following her dreams to enable her to leave a positive
mark on this world.
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