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Friday, September 19, 2014

NIC+ZOE First Brick & Mortar Store

Boston based brand and leader in the women’s fashion industry, NIC+ZOE is proud to announce the opening of its first-ever brick-and-mortar store in their very own backyard! NIC+ZOE officially opened their doors just YESTERDAY to showcase not only their iconic knitwear, but also a newly launched home collection in the renowned Prudential Center

With the opening of their first ever retail location, NIC+ZOE will be able to connect with their customers by hosting interactive experiences and services, such as styling tips with the brand’s designers, personal shopping and closet editing with Dressed Inc., a custom pattern room for home décor, pillow making stations, events with local charities and much more.

NIC+ZOE First Store

NIC+ZOE has thoughtfully chosen to create a very special retail space within the community for collaborations, fashion shows and charity events to give back to the loyal clientele that inspired and helped build the brand to what it is today. NIC+ZOE was created for the busy, confident woman who looks stylish without sacrificing comfort, and the new store will provide a unique shopping experience to perfectly meet her needs. This concept enables NIC+ZOE to use inspiration and craftsmanship to serve and empower women.  Later this year, NIC+ZOE is honored to be sponsoring the annual Mass General Hospital Fashion Show at The Revere Hotel in Boston by providing all of the apparel for the show as well as gift special pieces to cancer center patients – a cause true to the brand’s devotion to the community and people in need.

In addition to the excitement surrounding the store opening, NIC+ZOE was recently awarded as one of the “Top Ten Small Businesses” in Boston by the Boston Chamber Of Commerce, the only fashion brand awarded in 2014. This special honor will be celebrated at the Grand Opening Event in collaboration with Boston Magazine on October 2nd, inviting Bostonians to experience the NIC+ZOE brand and the family within.

NIC+ZOE, along with their advertising agency Air Paris, sought to create a rustic yet luxuriously modern ambience to paint the perfect picture of natural femininity and strength in the flagship location. A combination of natural wood tones paired with mineralized steel will create a balanced feel that perfectly reflects the brand and will truly bring the story of the NIC+ZOE woman to life.

“We are incredibly excited to bring NIC+ZOE to life for our customers in the city where our brand was born. The store provides us a living laboratory to test new concepts and allows us to talk directly to our customers and learn from them every day. I can’t wait to work the floor!” says Susie Mulder, CEO of NIC+ZOE.

The apparel company’s sleek and stylish store will house NIC+ZOE’s well-known pieces, including their essentials collection: a must-have basics collection that is offered season after season and their newly launched colored neutrals program. Additionally, the brand will also be taking their first-ever step into the home sector, utilizing the brand’s favorite prints and patterns to create pillows and throws. The store will join the Prudential Canter’s family of other retailers in the area such as Saks Fifth Avenue, Club Monaco, and Kate Spade Saturday.
800 Boylston Street
Boston, MA 02199
This NIC+ZOE store is the first of many to open as the company expands nationwide, which will help support, but not compete with, its existing and future retail partners. 


NIC+ZOE is an American fashion brand proudly rooted in Boston. The close-knit company is widely recognized for its innovation, quality, function and style. The brand’s modern take on knitwear offers distinctive colors and patterns, feminine textures and soft neutrals designed to deliver luxurious comfort.
NIC+ZOE reflects the spirit and wanderlust of its founder and Chief Creative Officer, Dorian Lightbown, who named the brand after her two children—Nicholas and Zoë. Lightbown studied at Pratt and Rhode Island School of Design and is widely recognized as one of the leading knitwear designers in woman’s apparel today. After more than 20 years in knitwear design and development, Dorian launched NIC+ZOE in 2006.
The beautiful design, fine materials and expert craftsmanship layered into every NIC+ZOE piece have attracted a loyal following of women who make busy look good.

Inspired by life, travel, design and textiles, the brand is committed to creating elevated essentials tailored to today’s woman. NIC+ZOE is available at major department stores, premier specialty boutiques, and online at nicandzoe.com.

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