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Monday, October 20, 2014

Hanes Hosiery Silk Reflections Fall / Winter 2014 Collection

Hanes Hosiery's Fall/Winter 14 collection and new marketing campaign sets in motion a highly engaging and visually stimulating effort to raise awareness for Hanes Hosiery as an essential part of a woman's 2014 fall and winter fashion wardrobe. Hanes Silk Reflections has a new look and a new attitude. Just in time for women to prep their fall wardrobes, the #CheersForSheers soiree will kick off legwear season and launch the Fall/Winter 14 collection at The SOHO Mondrian on October 28th.

The Hanes Hosiery Silk Reflections Fall/Winter 2014 collection features fun fashion styles like a jewel embellished back seam, an animal print that roars and a luxe sheer tight that offers a new twist on the classic sheer. Super soft premium yarns blend sheerness and opacity perfectly to create luxe sheers and a seasonless legwear solution.

Silk Reflections
Hanes is making a major commitment to reinvigorating the hosiery category with an aggressive omni-channel marketing campaign. As a component, the brand is partnering with Teen Vogue and their #FallFive Insta-listers.

Celebrity stylist Lindsay Albanese is also taking on the role of a Hanes Hosiery "Sheerleader," curating a series of her "Lindsay's Latest" YouTube style segments for #CheersForSheers. Her videos will show women how and when to wear legwear throughout the season.

The official launch of the Fall/Winter 2014 legwear season, will be held at The SOHO Mondrian Penthouse & Terrace in New York on October 28, 2014 to introduce the #Legsie with their new Silk Reflections legwear collection.

Hanes Silk Reflections

Hanes Silk Reflections Fall Collection

Thank you for taking the time to read our new hosiery blog post. We hope that you have found this news about Hanes to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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