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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Monday, October 27, 2014

Swoon's Universal Lip Gloss Scoop & Applicator

Lost gloss and other makeup mishaps will be a thing of the past with Swoon Beauty, a line of innovative cosmetics tools designed to solve troubling "beauty bothers." Founded by CEO Keisha Wright, the brand aims to help women make the most of their cosmetics by eliminating common beauty frustrations with multi-tasking tools and products.

The concept for Swoon came about when Wright faced a predicament that's all too frequent to women - while on vacation, she came to the end of her lip gloss tube, only to see that there was lots of gloss left that was unreachable by the applicator. After unsuccessfully trying to retrieve the would-be-lost gloss, Wright vowed to return home and develop a way put an end to this and other "glam girl gripes" that came her way.

In 2013, Wright took a fashionably-heeled leap of faith to launch the Swoon Beauty brand and its first product, the Universal Lip Gloss Scoop & Applicator, at Cosmoprof. Since its debut, Swoon has become one of the first independent African American brands to be carried at Sephora.

"I believe the recession created a group of value-conscious, luxury lovers who crave affordable indulgences and desire tools that make their favorite beauty splurges last longer or work better," says Wright.
Swoon Beauty Products
Swoon's Universal Lip Gloss Scoop & Applicator is part scoop, part applicator, designed to retrieve every bit of gloss from a lip gloss tube. It features a non-porous, easy to clean and flexible application head with an extra long neck to reach every spot. A cover that snaps closed makes it travel-friendly for easy on-the-go storage in your makeup bag (no more spills!) Plus, this "lip gloss pick up artist" can be used across all brands. 

Swoon is available online and at Sephora stores across the USA ($12.00; www.getswoon.com).

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