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Thursday, February 19, 2015

StyleHaul Hires New COO: Olivier Delfosse

StyleHaul, the leading multi-platform marketing solution for global fashion and beauty brands and one of the largest women's lifestyle network on YouTube, has announced that Olivier Delfosse has been appointed Chief Operations Officer.  Delfosse will work alongside Stephanie Horbaczewski, president and CEO of StyleHaul, in the Los Angeles headquarters.  

During his role at FremantleMedia, Delfosse drove global digital initiatives and implemented ground breaking and innovative strategic partnerships with YouTube as well as Facebook, Twitter and beyond. These are particularly important areas of expertise for StyleHaul as the company seeks to expand onto new platforms, anchored by its bench of more than 5,000 digital influencers and 1 billion views per month on YouTube.

As StyleHaul's COO, Delfosse will lead the alignment and prioritization of company investments, ensure operational excellence across each business unit, and create the strategic roadmap for the company's expansion into international markets, with Asia and Brazil as priorities. Delfosse will also lead the partnership between StyleHaul and the companies within the RTL Group digital portfolio. Last year StyleHaul and FremantleMedia's U.S. digital studio Tiny Riot! launched the successful original YouTube series The Crew, the first in an unprecedented deal for StyleHaul and FremantleMedia to develop 10 original content series over the next two years.  Both FremantleMedia and StyleHaul are owned by RTL Group, the leading European entertainment network.   In December 2014 StyleHaul was acquired by RTL Group, the leading European entertainment network.

"StyleHaul is the market leader in digital content creation that appeals to millennials, successfully reaching millions of women worldwide with innovative fashion, beauty and lifestyle-driven programming across all of the social platforms," said Delfosse. "During my tenure at FremantleMedia, my team and I had success extending global television brands, like American Idol, The X Factor and America's Got Talent, into the social and online video space. I am looking forward to bringing that knowledge and expertise to StyleHaul and working in partnership with Stephanie to execute her strategic vision for the company's growth as it continues to scale."

StyleHaul continues to expand its executive leadership. The company recently hired Rob DeChiaro, formerly of AOL, as the Senior Vice President and General Manager of StyleHaul Studios and Noel Mika Bahamon, formerly of The Walt Disney Company, as Senior Vice President of Strategic Partnerships. Mia Goldwyn, formerly of Paramount, joined the company in April of last year as the Chief Content Officer.

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