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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Monday, April 27, 2015

Google Fashion Trend Reports

Google Fashion Trend Reports for Spring 2015

As you are most likely already aware, Apparel Search provides our viewers access to various fashion trend reports.  We write our own case studies, and we also often help our readers locate research materials provided by alternate resources.  Today we discovered an new resource that we thought was compelling enough to share with you.   This morning we learned that Google (yes, the giant search engine) is now dipping their toes into the fashion trend spotting arena.  They have recently published a Spring 2015 fashion trend report on their Think with Google website.  Although we are not expecting them to become a full-fledged “fashion company”, they are clearing taking steps to move into this vertical.

What is Google’s plan to help the fashion minded?

By categorizing past apparel-related queries based on similar search-demand patterns, Google was able to distinguish between the trends to watch and the trends to possibly forget.  And by looking at geographic data along with co-search behavior (such as words and phrases being searched alongside a particular fashion), they can get consumer insights into fashions that will most likely be hot this season.  According to the search result research, below are three up-and-coming fashion trends for spring 2015.

Jogger Pants
Midi Skirts

Have these silhouettes been on your fashion radar?  If not, you may want to start paying attention.

It is hard to say if search engines and algorithms will do a better job than stylists, wardrobe consultants, and fashionistas at spotting trends.  I guess that only time will tell.  Next year, we can take a look back and see if tulle skirts, midi skirts, and jogger pants had truly been hot sellers in 2015. 

Let’s keep in mind Spring is already well underway.  I would be much more curious if they can “predict” what will be trendy in Fall 2015, Spring 2016, Fall 2016, and beyond.  If Google can get “future” trends figured out, then I would be super impressed.  Until then, I believe human trend forecasting evaluation will outperform computer trend analysis.  However, I could be wrong.

Is Google attempting to put small boutique trend forecasting companies out of business or help them more easily identify trends?  In all honesty, I am not yet certain.  Possibly, in the future they will be selling data to trend forecasting companies.  Hopefully their goal is not to make sites like Apparel Search obsolete.  That would certainly be mean spirited.

Although Google may not have realized as early as Apparel Search, they obviously now fully grasp that fashion is the world’s most important industry.  They have now actually created a Think with Google Fashion section on their site.

Learn more about color trend forecasting and fashion trends here on Apparel Search.  Sure, if you prefer to give Google a try, you are welcome to do so.

By the way, you may want to read our term article that helps answer, “what is a fashion trend report?”

Thank you for taking the time to read our fashion industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

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Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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