Google Fashion Trend Reports for Spring 2015
As you are most likely already aware, Apparel Search provides our viewers access to various fashion trend reports. We write our own case studies, and we also often help our readers locate research materials provided by alternate resources. Today we discovered an new resource that we thought was compelling enough to share with you. This morning we learned that Google (yes, the giant search engine) is now dipping their toes into the fashion trend spotting arena. They have recently published a Spring 2015 fashion trend report on their Think with Google website. Although we are not expecting them to become a full-fledged “fashion company”, they are clearing taking steps to move into this vertical.
As you are most likely already aware, Apparel Search provides our viewers access to various fashion trend reports. We write our own case studies, and we also often help our readers locate research materials provided by alternate resources. Today we discovered an new resource that we thought was compelling enough to share with you. This morning we learned that Google (yes, the giant search engine) is now dipping their toes into the fashion trend spotting arena. They have recently published a Spring 2015 fashion trend report on their Think with Google website. Although we are not expecting them to become a full-fledged “fashion company”, they are clearing taking steps to move into this vertical.
What is Google’s plan to help the fashion
minded?
By categorizing past apparel-related queries based
on similar search-demand patterns, Google was able to distinguish between
the trends to watch and the trends to possibly forget. And by looking at
geographic data along with co-search behavior (such as words and phrases being
searched alongside a particular fashion), they can get consumer insights into
fashions that will most likely be hot this season. According to the search
result research, below are three up-and-coming fashion trends for spring
2015.
Jogger Pants
Midi Skirts
Have these silhouettes been on your fashion radar? If not,
you may want to start paying attention.
It is hard to say if search engines and algorithms will do a
better job than stylists, wardrobe consultants, and fashionistas at spotting
trends. I guess that only time will tell. Next year, we can take a look back
and see if tulle skirts, midi skirts, and jogger pants had truly been hot
sellers in 2015.
Let’s keep in mind Spring is already well underway. I would
be much more curious if they can “predict” what will be trendy in Fall 2015,
Spring 2016, Fall 2016, and beyond. If Google can get “future” trends figured
out, then I would be super impressed. Until then, I believe human trend
forecasting evaluation will outperform computer trend analysis. However, I
could be wrong.
Is Google attempting to put small boutique trend
forecasting companies out of business or help them more easily identify
trends? In all honesty, I am not yet certain. Possibly, in the future they
will be selling data to trend forecasting companies. Hopefully their goal is
not to make sites like Apparel Search obsolete. That would certainly be mean
spirited.
Although Google may not have realized as early as Apparel
Search, they obviously now fully grasp that fashion is the world’s most important
industry. They have now actually created a Think with Google Fashion section on their site.
Learn more about color
trend forecasting and fashion
trends here on Apparel Search. Sure, if you prefer to give Google a try,
you are welcome to do so.
By the way, you may want to read our term article that helps
answer, “what
is a fashion trend report?”
View the Google
Spring 2015 Fashion Trends Report at http://think.storage.googleapis.com/docs/google-fashion-trends-report-spring2015.pdf
Thank you for taking the time to read our fashion industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
