Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Tuesday, June 2, 2015

Google Fabrics

Friday May 29, 2015 Google introduced a new initiatives called Project Soli and Project Jacquard, aimed at reimagining touch gestures for devices and developing smart textiles.

Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.


Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.  Everyday objects such as clothes and furniture can be transformed into interactive surfaces.  Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom.  Jacquard yarns are indistinguishable from the traditional yarns that are used to produce fabrics today.

Learn more about project jacquard at the Google website.

By the way, Google is working with Levi Strauss & Co. on the project jacquard project.  You can learn about project jacquard at the Levi website as well.  At Google I/O 2015, Google’s Advanced Technology and Projects (ATAP) group unveiled Project Jacquard and named the Levi’s® brand its first official partner. 

The Levi Strauss & Co. innovation story began with the invention of the blue jean 142 years ago, but that was merely the first chapter. From the debut of the first jeans for women in 1934 to the revolutionary work that goes on in their Eureka Innovation Lab today.  Google and Levi’s came together to tackle some of the exciting challenges of wearable technology.  We are certainly interested to see how this project further develops.

In the opinion of Apparel Search, we think Google should have considered a different name for the project.  Jacquard is an existing terms for a type of fabric.  The project can potentially be confused with existing fabrics, production techniques or equipment.  For example, Jacquard FabricJacquard Tapes, Jacquard Loom, Jacquard Machinery etc.

Jacquard is an intricate method of weaving invented by Joseph J.M. Jacquard in the years 1801-1804, in which a headmotion at the top of the loom holds and operates a set of punched cards, according to the motif desired.  The perforations in the cards, in connection with the rods and cords, regulate the raising of the stationary warp thread mechanisms.  Jacquard knitting is a development of the Jacquard loom and its principles.  Jacquard fabrics, simple or elaborate in design, include brocade, brocatelle, damask, neckwear, evening wear, formal attire, some shirtings, tapestries, etc.

Now with Project Jacquard, the term may include smart fabric technology.  We will learn more as the project proceeds.  If you have additional information about Project Jacquard or Project Soli, you are welcome to add your comments in the discussion area below.  Do you think they should have used the term jacquard or come up with a new term?

Learn more about wearable technology and fabric in general here on Apparel Search.

Thank you for taking the time to read our textile industry blog post. We hope that you have found this news to be informative. 

Maybe this means that Google will in the near future qualify as a smart fabric manufacturer.

If you have comments or questions, please add your thoughts.

Research something new.

Time to find trendy shoes, classic tops, fabulous handbags, and more.

Style tips

Review trendy fashion styles. Find the best clothing, shoes, handbags and fashion accessories.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.