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Thursday, September 17, 2015

Nicole Andrews Collection Gets NYC PR

CRC, a New York-based public relations agency specializing in fashion and beauty brands, has been named the agency of record for Nicole Andrews Collection, an upscale fashion apparel line designed by actress Nicole Andrews -- known for appearances in Lovelace, Homefront, How I Met Your Mother and upcoming Texas Chainsaw Massacre Prequel Leatherface-- and her mom Donna.
Nicole Andrews Fashion Collection

The California-based brand takes its inspiration from the sunny West Coast lifestyle. Combined with Hollywood glamour, NicoleAndrews Collection is sexy, comfortable and chic. As the brand expands its reach to the East Coast, CRC will focus on increasing the collection’s visibility in regional and national outlets by implementing an aggressive public relations strategy.

“CRC is thrilled to partner with up-and-coming apparel brand Nicole Andrews Collection,” said Cindy Riccio, President and Founder of CRC. “This new brand epitomizes effortless California style, with its versatile dresses that can be dressed up or down for a day-to-night look. We look forward to working with Nicole Andrews to raise awareness of her high quality pieces.” 

“From the moment we engaged with CRC, we knew her team understood our business and the key influencers we need to reach to increase awareness and help grow our distribution across the country,” said Nicole Andrews, chief designer and co-owner. 

A mother-daughter duo, Nicole and Donna enthusiastically channel their own fashion flair into their designs, including custom handmade jewelry, tassels and bracelets. The Nicole Andrews Collection utilizes high quality, soft fabrics to create versatile, sexy silhouettes. All products are produced locally in Los Angeles, a point of pride for the brand. Each piece is made to be travel-friendly, incorporating 2-in-1 features such as a built-in bra. The Malibu, Midnight and Goddess Collections are suitable for any occasion and make up the core of the product line.

About CRC:

CRC is an independently owned full-service marketing communications agency that creates innovative campaigns to help its clients achieve their annual business goals by fueling conversations between them, their most important publics and key influencers.  CRC provides PR services to a variety of apparel, food/beverage, home care, beauty and accessories brands and is comprised of innovative and passionate PR specialists to createconnect and communicate brand campaigns tailor-made to meet and exceed expectations.  For more information about CRC, visit www.cricciocomm.com.

Learn more about New York public relations companies specializing in fashion clients here on Apparel Search.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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