Talon International, Inc. announced that
PVH Corp. has launched its Van Heusen Flex Collar men's dress shirts in
retail stores. Flex Collar incorporates Talon's Tekfit® proprietary stretch
technology, allowing expandable collar comfort with half inch of stretch.
As a man that wears dress shirts, and hates a tight fitting neckline, this
sounds like a fantastic garment.
The Flex Collar men's dress shirt designed with Talon's
Tekfit technology is said to provide men with an additional half inch of
expanding collar comfort without wrinkling or compromising the collar structure.
PVH also announced a comprehensive 360-degree marketing campaign that will
support the launch of the Van Heusen Flex Collar shirt this fall and is
anchored by a national commercial highlighting iconic tight collar moments from
classic movies to popular TV shows.
Further, as a long-time sponsor of the New York Giants, Van
Heusen unveiled branded in-stadium creative and various digital shorts shot at
MetLife Stadium starring running back Rashad Jennings, guard Justin Pugh, center
Weston Richburg, linebacker Devon Kennard, defensive tackle Jonathan Hankins and
New York Giants' legend Jessie Armstead. The unique and humorous videos showcase
the players in situations where extra space equals more comfort and will be
shown on local New York media and across the brand's social media channels.
According to David Sirkin, President of Dress Shirts at PVH
Corp. " currently at three key retailers Kohl's, J.C. Penney, and Macy's,
the Flex Collar shirt has received positive reaction from customers. If the
trend continues, 2016 could be an even stronger roll out of the product. We are
also exploring incorporating Tekfit into our other brands as we focus on product
innovation and market leadership."
The Tekfit technology transforms an otherwise non-stretchable
fabric into a fabric with the ability to stretch and recover, resulting, in this
instance, in an unusually comfortable, flexible shirt collar without
compromising the style, look or feel of the garment; only the wearer knows the
stretch is there.
Talon International, Inc. is a major supplier of custom
zippers, complete trim solutions and stretch technology products to
manufacturers of fashion apparel, specialty retailers, mass merchandisers, brand
licensees and major retailers worldwide. Talon develops, manufactures and
distributes custom zippers exclusively under its Talon® brand ("The World's
Original Zipper Since 1893"); designs, develops, manufactures, and distributes
complete apparel trim solutions and products; and provides stretch technology
for specialty waistbands, shirt collars, and other items all under its trademark
and world renowned brands, Talon®, and TekFit® to major apparel brands and
retailers. Leading retailers worldwide recognize and use Talon products
including Abercrombie and Fitch, Polo Ralph Lauren, Kohl's, J.C. Penney,
FatFace, Victoria's Secret, Wal-Mart, Tom Tailor, Levi Strauss & Co., Juicy
Couture, and many others. The company is headquartered in the greater Los
Angeles area, and has offices and facilities throughout the United States,
United Kingdom, Hong Kong, China, Taiwan, India, Indonesia and Bangladesh.
Learn more about
Talon International, Inc.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, and Ike Behar. Learn more about PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, and Ike Behar. Learn more about PVH Corp.
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