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Tuesday, January 26, 2016

LondonEdge confirms guest speaker line-up for SS16 show

It’s t-minus two weeks until LondonEdge makes it return to Olympia West, Kensington, London W14 from 7th-9th February 2016 for a weekend of mayhem, fun and cutting edge fashion. This season the team just keep on packing the punches as this week they reveal the final line-up of the guest speakers who will be sharing their knowledge with visitors to the exhibition this season. Here’s the rundown on the presenters who will be setting the stage alight with their business know how.

SUNDAY 7th February:

1.30pm : Bloggers Panel Featuring Amanda Davies of Honey Pop, Vintageena + Beauty & Fashion Blogger Sophie Hannah Richardson.

Topic: Developing Successful Blogger and Brand Relationships Within the Lifestyle Fashion Industries
A discussion with influential bloggers and vloggers within the alternative fashion, beauty and lifestyle industries, about the best practice for effective brand and blogger collaborations, and the continued importance of rewarding social media marketing.

 3.30pm : Image Maker Panel Featuring Photographer Xanthe Hutchinson and Stylist Hannah Grunden.

Topic: Discussing Image Making for the Alternative and Lifestyle Fashion Industries

A discussion with practicing image-makers about working with brands to create strong imagery, and how they are modernising the image of alternative fashion through their work and collaborations.

 MONDAY 8th February:

12 Midday: Accessing Young Talent to Drive Your Social Media and Digital Marketing Cost Effectively by Nic Eatch Employer Engagement Officer at SR Education. 

Topic: Nic Eatch has had a long and distinguished career in Sales and Marketing Training and, this breadth and depth of knowledge, has been critical in driving the growth of SR Education as a training provider. 
He's an incredibly positive, creative and problem solving character and, at LondonEdge, he will be talking about how you can access substantial free training budgets of £7,500+ under the apprenticeship umbrella by up-skilling existing staff, recruiting a new apprentice or harnessing young talent to work on you Social Media and Digital Marketing for a minimal cost.

2.00pm : TFN The Fashion Network, Capitalise and Alan Horridge

Topic: Access to Finance & Managing Finances In Clothing Companies

Featuring Barbara Durand of Capitalise, Alan Horridge who is a consultant specialising in the fashion industry and chaired by Dale Hicks of The Fashion Network. A specialist finance panel that will cover subjects such as accessing finance for fashion companies plus an insightful and useful look at how to best manage cash flow and finances within clothing companies.

4pm: Phil Strongman Band Manager, Music Journalist, Book Author, Environmentalist & Film-Maker.
Phil started work in fashion at 17, as a Saturday boy who then became a designer for seminal 'street couture' boutique ACME ATTRACTIONS, a King's Road basement managed by DON LETTS (film-maker, BBC Radio 6 DJ) and JEANETTE LEE (now CEO at ROUGH TRADE). ACME's customers included JOE STRUMMER of THE CLASH, BOB MARLEY, SID VICIOUS, NICK LOWE, CHRISSIE HYNDE, BILLY IDOL, PAUL GORMAN, CHRIS SULLIVAN and future members of THE DAMNED, PiL etc. After helping launch BOY (aka BOY LONDON) at the height of 1977's punk explosion, Phil went on to supply designs to PX, FANS, OFFICE, ROCK A CHA & SIGN OF THE TIMES. Amongst his friends and acquaintances during this time were all the major music groups as well as VIVIENNE WESTWOOD, MALCOLM McLAREN, BOY GEORGE, ADAM ANT, LLOYD JOHNSON and Acme/BOY founders STEPH RAYNER and JOHN KRIVINE. Since the early 80s Phil has been a band manager, music journalist, book author, environmentalist and film-maker. His music and fashion-related books include PRETTY VACANT, METAL BOX, COCAINE AND JOHN LENNON: LIFE, TIMES AND ASSASSINATION. He currently runs the PS ACME GALLERY in West Dalston.
Phil's forthcoming feature length film ANARCHY! McLAREN WESTWOOD GANG has been described as 'the Apocalypse Now of art documentaries' and concerns ‘sex, drugs, rock’n’roll, fashion, crime, politics. The film will be screened this February at the Regents Street Cinema – for more details go to www.regentstreetcinema.com.
The buzz punk created is one of massive influence – look in the pre-punk 1970s fashion magazines for a line about the ‘Little Black Dress’, I couldn’t find one. It had been almost completely forgotten. Dark, stark clothing came back with Punk and has swung in and out of vogue ever since. Look in the same magazines for pictures of narrow slacks or high waist peg trousers or even tight drainpipe jeans – in almost every case, there aren’t any. Or look in the pre-punk music press for successful independent labels, there’s barely one…
From music to journalism to hair to make-up to shoes to clothes to cultural attitudes - everything was changed by punk. And those involved in Punk were to be key figures in all that followed - from New Wave to Power Pop to Post-Punk to Gothic to New Romanticism to Rockabilly, 2-Tone, Warehouse, Acid House, Rave, Grunge, Britpop and Indie. Many of punk’s leading lights - from McLaren and Westwood to Boy George, Adam Ant, Kevin Rowlands, Julie Burchill, Tony Parsons and Sting – then went on to dominate the 80s and 90s … and 40 years later we have still have punk attitudes and punk fashion and cyber-punk and punk ale and punk films and even golf punk.
But why? What made that movement so creative and dynamic? And so influential? That’s what is to be discussed in Anarchy In Fashion; how a gang of ‘isolated non-conformists’ took the music and fashion world by storm, created the biggest mass art movement since Dada and – for a time – changed everything. Why did that happen then…and are there any lessons for today?
TUESDAY 9th February:

11.15am: Kate Beavis: Writer, Speaker and Brand Ambassador

Topic: Social media hacks to grow your social media followers + therefore your business. 

Kate Beavis is a vintage entrepreneur with a number of businesses in the fashion and lifestyle genre. She is a blogger at katebeavis.com, a published writer (her book Style Your Modern Vintage Home was published in 2013 with a foreword written by Paloma Faith), is one half of Vintage Academy and owns the National Vintage Wedding Fair. Prior to this, she has enjoyed a 20 year career in retail in a variety of roles including regional management, visual merchandising, marketing and retail design both in the UK and internationally. She now uses her broad experience in freelance PR roles specialising in social media for small, independent businesses.

Kate Beavis shares some of her trusted and favourite social media hacks, that she’s utilised for both herself & others to grow followers and ultimately to grow your business. She will share who does it well, and why, to get you thinking about how you too can do the same. 

12.45pm: Perelandra Beedles: A plus size fashion writer, blogger and social media manager. 

Topic: The Retro Romance of The Plus-Sized Girl

Perelandra's blog "Pamper and Curves" has twice won the Best Plus size fashion blog award & reaches thousands of plus size women daily from all around the world. She is a regular columnist for Slink magazine and has a lifestyle column in Kustom Kulture monthly. Her work has featured in the Guardian, The Daily Mirror, Vintage Life and BGP. Perelandra regularly works with major plus size fashion brands & is also part of the social media team for the Curve fashion festival. She was recently part of The Fashion Networks’ discussion panel "The Rise of Plus-Size" 
Why is vintage-inspired style so appealing to plus-size women? Trends come & go but clothes influenced by the 1950's continue to attract many women over a dress size 14. 

As more brands increase the size range of their retro inspired offer this talk held by plus size fashion expert Perelandra Beedles will explore the enduring attraction of the 1950's look, as well as presenting ideas and suggestions as to how retailers can better serve the curvy customer.

The next LondonEdge will run, fully loaded, from 7th-9th February 2016 at Olympia West, Kensington, London W14. Register to visit LondonEdge at www.londonedge.com/visitors.

Thank you for taking the time to read our fashion industry event blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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