Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Tuesday, February 23, 2016

Amazon Private Label Fashion

Is it true that Amazon is pushing forward to expand a private label apparel program?
Lark & Ro

Amazon has reportedly launched seven private label fashion brands and up to 1,800 new products ranging from men's suits to women's accessories to children's clothing.  Its own trademarked brands include Franklin & Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.

Engadget reported, “Trademark searches reveal that Amazon owns the trademarks on the brands, and it recently posted job listings hinting that it may start its own clothing line.” View the entire Engadget Amazons Private Label Fashion article. 

It has been reported that Amazon makes a higher profit on apparel then on electronics.  However, only approximately 15 percent of Amazon's active customers ever buy clothing and accessories on the site.  Clearly Amazon wants to increase the amount of fashion sold on the site.

The Engadget article also mentions that Amazon has “partnered with fashion brands like LaCoste, Camper and DKNYC. However, the company's VP of fashion, Jeff Yurcisin, said at a retail clothing show last year that "when we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that."  For that point of view, we'd expect many of Amazon's private label products to be in the same style as certain name brands.”

It appears that Amazon hasn't promoted the apparel venture as of yet.  Most likely they are getting organized more before official marketing campaigns launch (if any).

Amazon has also been scooping up online fashion stores, like ShopBop, MyHabit, and EastDane.

How will the Amazon private label fashion growth impact the apparel industry?

Learn more about private label apparel in our terms section.

View some of the Amazon private label fashion brands Franklin & Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.

For further research, you may want to read the following news articles:

Amazon 7 Private Label Brands (Business Insider)





The trademarked brands range from women's scarves and cold weather gear (North Eleven) to women's workwear (Lark & Ro) to a new source for draped cardigans (James & Erin). Also shop clothes for kids (Scout + Row), men's shoes (Franklin & Freeman), and $250 men's suits (Franklin Tailored).

Here is a bit more about some of the Amazon private label apparel collections:

Lark & Ro is for women constantly on the move, who want to look stylishly pulled together from day to night. Practical yet polished, this brands wardrobe essentials are the perfect solution for those navigating busy mornings, a hectic work schedule, and a full roster of after-hours and weekend events.  Their purpose is to simplify your life by serving up effortless style when you need it most.  The Lark & Ro collections consist of pretty, versatile pieces with a classic yet modern look. We love a great dress because it’s an easy, one-and-done outfit for women on the go. Each season, Lark & Ro offers plenty of choices in figure-flattering shapes, including fit-and-flares, wrap styles, structured sheaths, and more. They pay extra attention to the fine details like beautiful draping and soft pleats, which give their dresses something special.  Lark & Ro is also the busy woman’s resource for seasonal must-haves—from summer tops to winter coats—plus fresh takes on the latest silhouettes. The brand designers source fabrics that will hold up all day, so creasing or wrinkles are a non-issue, and caring for our pieces is a breeze.  Most importantly, they aim to deliver top quality at accessible prices you’ll love, season after season.

Scout + Row for kids.  Scout + Ro outfits girls and boys ages 4 to 14 with confident, comfortable, ready-for-anything clothes, so they can make the most of every hour between breakfast and bedtime.  The Scout + Ro collection is full of soft, easy-to-wear styles that both children and parents will love.  They aim to help curb the craziness of hectic mornings by providing kid-friendly options: Practical, versatile clothing that’s easy for young ones to pull on and off themselves, plus mix-and-match pieces that inspire fun, fresh combinations.  Scout + Ro is not only your go-to clothing resource for daily essentials but also every event on your child’s social calendar. You’ll find casual hoodies, tees, polos, and track pants for school days and play dates, as well as skirts, sweaters, and khakis for music recitals, holiday parties, and other special occasions.  Regardless of whether your kids need lightweight shorts or a cozy cardigan sweaters, you’ll find options in stock year-round to make sure they’re covered and content.  Scout + Row clothes stand out thanks to playful prints, stripes, and bright colors, but the designers also take care to design pieces that won’t be in today, out tomorrow. Scout + Ro also continually strives to provide exceptional value, with high-quality and easy-care fabrics that have the durability to live up to your high-energy, hard-playing kids.

Learn more about these brands and their other brands at the Amazon.com website.  You can also learn more about Amazon clothing here on Apparel Search.

If you would like to shop for other international brands, Amazon offers them as well.

Learn about other fashion brands & designers here on Apparel Search.

Thank you for taking the time to read our fashion retailer blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Research something new.

Time to find trendy shoes, classic tops, fabulous handbags, and more.

Style tips

Review trendy fashion styles. Find the best clothing, shoes, handbags and fashion accessories.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.