The 34th annual SwimShow will be
held July 16 – 19, 2016 at the Miami Beach Convention Center. The longest
running and most prestigious trade show dedicated to the international swimwear
community, SwimShow is the must-attend event of the buying season. Providing the
setting for the largest gathering of retailers, manufacturers and other industry
representatives to meet annually under one roof, the event brings together the
world’s most influential buyers with the most exciting swimwear brands from
around the globe.
 |
| Image from the 2015 show |
This year, SwimShow will host its
first Collection area strategically placed in the middle of the show
floor. The Collection is a curated fashion environment created for
discovering the best emerging and established swimwear designer brands in the
industry. The modern and polished platform has been created to emphasize each
individual brand’s identity with the focus on the product. Buyers will have an
opportunity to engage with brands in a one-on-one unique intimate environment
that will allow them to gather personal insights into the collections.
Retailers are invited to experience this beautifully encased luxury oasis,
while enjoying champagne butler service, a VIP lounge area, free access to Wi-Fi
(also available throughout the tradeshow). "SwimShow is constantly adapting and
improving to better meet the needs of our attendees and exhibitors, and
The Collection is the latest example of these efforts," Judy Stein,
executive director, SwimShow said. "This newly designed area will cultivate a
new shopping experience on the Show Floor."
Other special events surrounding the SwimShow will
include a fit seminar, Swim Lounge Happy Hour, informal modeling, an evening
cocktail reception, a daily breakfast bar, and High Tea service every afternoon
allowing for networking. We are also incorporating amenities such as a dry and
braid bar, nail salon for quick touch-ups, henna bar, up to the minute social
media engagement and so much more for our buyers and
media guests.
Some of the designer brands to look forward to
seeing throughout the show include A.Che, Agua Bendita, Agua de Coco, ale by
Alessandra, Amir Slama, Amuse Society, Baes and Bikinis, Bella Tu, Beth &
Tracie, Cecilia Prado, Chio di Stefania D, Chloe Rose, Cynthia Rowley, Dea Rosa
Athens, Despi, Elizabeth Hurley Beach, Eskini, Feraud Paris, Flor de Piel,
Gluck, Gottex, Heidi Klum, Helen Kaminski, Huit, Isabella Rose, JADEtribe, Jets,
L*Space, Letarte, Lise Charmel, Luli Fama, Maaji, Marlies Dekkers, Maryan
Mehlhorn, Milly, Nanette Lepore, Nicole Miller, Onda de Mar, Onia, Parker Beach,
PilyQ, Pitusa, Posh Pua, Rachel Roy, Robin Piccone, Robyn Lawley, Seafolly,
Shoshanna, Strong Boalt, Taj by Sabrina, Temptation Positano, Touche, Trina
Turk, Vitamin A, William Rast, and many more.
Due to the upcoming three-year renovation of the
Miami Beach Convention Center, SwimShow adapted a more stringent selection
process guaranteeing a more cohesive and discerning group of
exhibitors.
SwimShow is the premier resource for buyers from
all swimwear categories, and caters to designer boutiques, resort shops,
specialty stores, surf shops, department stores, mass merchants and more. This
global trade show includes buyers, manufacturers, designers, corporate
personnel, press, bloggers, fashion consultants, stylists and other fashion
industry leaders. SwimShow features a variety of iconic women’s, men’s and
children’s swimwear companies.
About the Swimwear Association of
Florida
Founded in 1982, the Swimwear Association of
Florida produces and organizes SwimShow, the longest-running and most
comprehensive annual swimwear trade show. Located at the Miami Beach Convention
Center, the event features over 2,500 lines, attracts thousands of attendees and
is recognized as a global industry leader in trends, news and business
transactions. For more information, please visit www.swimshow.com
Thank you for taking the time to read our fashion industry event blog post. We hope that you have found this news to be informative.
Learn more about swimwear by attending the 2016 SwimShow.
If you have comments or questions, please add your thoughts in the discussion area below.
