The iconic
Teva sandal silhouette becomes the newest canvas for three visionary
designers
Teva® (a
division of Deckers Brands) is celebrating the true spirit of creative
expression with the launch of their spring 2016 Artist Series collection. These new styles, available for both men and
women, bring the diverse craft and artistic expertise from graphic designer
Emily Hoy, textile artist Leah Duncan, and multi-disciplinary creators Jolby
& Friends, to their newest canvas, the Original Universal sandal. Featuring
limited edition webbing and an innovative creative process, the spring 2016
Artist Series collection is available at Teva.com for $60.
"By working with three
artists who both embody and were inspired by the Teva ethos, we are continuing
to honor the expressive minds that bring product to life through visionary
design," explained Erika Gabrielli, Marketing Director at Teva. "With this third
iteration of the Artist Series collection, we demonstrate our long-standing
belief that living life on your own terms is an adventure category of its own,
and that true artistic creativity can be found in the most unexpected
places."
This collection will
also support the artistic growth of the next generation of creators by donating
10% of the retail price for all Artist Series sandals sold on Teva.com to P.S.
ARTS for one year, April 19, 2016 to April 19, 2017, with a maximum guaranteed
donation of $25,000. P.S. ARTS' mission is to improve children's lives by
providing arts education to underserved public school and communities.
Emily HoyWith a lot of her
early life lived in the rural Ohio outdoors, Teva sandals came
into regular play on Hoy's canoe journeys down the Mohican River. Inspired by
the "bead like" nature of the template of oval circles forming Teva sandal
webbing, Hoy began her own design by looking at traditional Native American
shapes and patterns. Hoy pays tribute to Mother Nature and encourages wearers to
appreciate the natural beauty in the land that they explore in their Teva
sandals.
"This [partnership]
was like a collaboration with myself and the elements that [fell] in front of
me," said Hoy, "I tried different versions over and over, it felt like playing
Tetris with all [the] palettes and combinations— applying math to art, while
guiding color and shape through my hands."
Leah Duncan As an Austin-based
textile artist, Leah Duncan drew on the desert as the living experience that
inspired her work. The process of translating a hand drawn design to the gridded
layout of webbing on a Teva sandal was different than the usual soft and
delicate output of her fabric collaborations. Duncan was inspired by the cacti
that she passed on regular hikes to swimming holes, in her neighborhood, and
along Austin's greenbelt.
"I think for all
creative types, our work is a direct reflection of who we are," said Duncan when
looking back on the creative process for her Artist Series design, "Every time I
[created] a new pattern or illustration it [was] like sharing a small aspect of
my life. [This] process with Teva gave my work a bit of an edge that it doesn't
normally have with more rigid geometric shapes."
Jolby & FriendsFounded by super duo
Josh Kenyon and Colby Nichols, Portland, Oregon design studio Jolby &
Friends meshes the repetition of pattern with expression of texture and line. In
this series, Jolby & Friends looked at the streets, people and sounds around
them, with the goal of expressing a city through the webbing pattern on the Teva
sandals.
"A huge canvas is
easy," said Kenyon when reflecting on the Jolby & Friends Artist Series
design, "We loved the challenge of telling a visual story on a thin strip of
material. It encouraged us to explore different patterns, and not to settle on
something that we just knew how to do."
For additional details
on Teva and the spring 2016 Teva Artist Series collection, please visit: Teva.com/Artist-Series.
About
Teva® Pioneered in 1984,
Teva stands for freedom in footwear. Teva believes that how you choose to live
is the ultimate form of personal expression and our products are crafted to be
accessible, versatile and a celebration of the independent spirit. Creator of
the original sport sandal over three decades ago, Teva products are now sold in
over 40 countries worldwide. For more information on Teva, a division of Deckers
Brands, please visit www.teva.com or follow @Teva.
About
Deckers BrandsDeckers Brands is a
global leader in designing, marketing and distributing innovative footwear,
apparel and accessories developed for both everyday casual lifestyle use and
high performance activities. The Company's portfolio of brands includes
UGG®, Teva®, Sanuk®, Ahnu® and HOKA
ONE ONE®. Deckers Brands products are sold in more than 50 countries
and territories through select department and specialty stores, 142
Company-owned and operated retail stores, and select online stores, including
Company-owned websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please visit www.deckers.com.
About P.S. ARTSP.S. ARTS' mission is
to improve the lives of children by providing arts education to underserved
public schools and communities. It is the only organization in Southern and
Central California that provides yearlong arts education in dance, music,
theater, and/or visual arts to every child in a school during the regular school
day. P.S. ARTS serves 25,000 students each week in 60 public schools and 15
partner school districts. Learn more at www.psarts.org
