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Friday, June 24, 2016

Kenneth Cole & Global Brands Group Licensing Agreement

Kenneth Cole Productions, Inc. and Global Brands Group Holding Limited, one of the world’s leading branded apparel, footwear, fashion accessories and lifestyle product companies announced on June 23, 2016 that they have entered into a U.S. licensing agreement for men’s, women’s, and children’s apparel as well as handbags under the labels Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted, A Kenneth Cole Production.

In the press release from Global Brands it said, “entered into a U.S. licensing agreement”.  At this time, I am not certain exactly what that means.  Does this mean that Global Brands has the license to sell any category of men’s, women’s and children’s apparel under the labels mentioned above in the USA market?  Honestly, I am not certain.  If you know, please add your knowledge on this subject into the comments section of this post.

“As we continue to grow and evolve the Kenneth Cole brand around the world we are excited to partner with a global leader like Global Brands, with vast design, distribution, operational, and sourcing capabilities, to better service our growing brand footprint,” said Marc Schneider, Chief Executive Officer of Kenneth Cole Productions. “We are excited about this partnership and the growth opportunities it affords us in these categories of our business.”

Kenneth Cole and his brand, has defined the standard for New York style and social consciousness for more than three decades," said Jason Rabin, President of North America and Chief Merchandising Officer of Global Brands Group Holding Limited. “We believe that the Kenneth Cole brand has tremendous potential to resonate with consumers far beyond levels it is currently reaching. We are excited to work with the Kenneth Cole team and to add this iconic American brand to our growing portfolio and look forward to taking it to new phases of growth.”

Global Brands Group Holding Limited is one of the world’s leading branded apparel, footwear, fashion accessories and related lifestyle product companies. The Group designs, develops, markets and sells products under a diverse array of controlled and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. The Group is also engaged in the brand management business and is the world’s leading brand extension company, offering decades of expertise in expanding its client’ brand assets into new product categories, new geographies and retail collaborations, as well as assisting in distribution of licensed products on a global basis. The brand management business represents more than 100 clients across lifestyle, fashion, entertainment and sports.

Learn more about Global Brands Group.

Learn more about how Global Brands is taking over the world (Li & Fung; is Global Brands).

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