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Tuesday, October 31, 2017

SB by Sachin & Babi

Sachin & Babi Ahluwalia, known for producing stunning pieces through their eponymous line that has redefined eveningwear, have created a dazzling collection for Macy's that makes dressing up fun, easy, and empowering this holiday season. With close attention to detail and high fashion artistry, SB by Sachin & Babi goes beyond traditional special-occasion wear with a selection of breathtaking dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts and pants. Fans of the new collection can preview the line on macys.com beginning Nov. 1, 2017 prior to the official launch in stores on Nov. 15, 2017.
SB by Sachin & Babi
The SB by Sachin & Babi collection is irresistibly radiant, channeling the electrifying energy of a fabulous night on the town. Party-ready dresses, gowns, and separates are rendered in eye-catching and sumptuous fabrics, and the silhouettes are sharp, highlighting the superb tailoring and construction within each garment. Unexpected details are particular highlights of the collection--a gold brocade mini dress features a bustle as well as mesh detailing at the décolletage and a strip of sequins at the hem. A silver skirt, also in brocade, has a subtle animal print along with velvet trim, and has an accompanying blazer. Sequins are employed masterfully and in unique ways, with a bomber jacket boasting striped sequined sleeves, and a lace box top is elevated through a striped sequined body. Sachin & Babi's famed embroidery skills and techniques run throughout the collection as well, with delicate organza and lace blouses, dresses, and skirts adorned with exquisite blue floral embroidery. SB by Sachin & Babi combines uptown chic with downtown exuberance for a collection that is perfect for all the It Girl's fetes this holiday season.

"Sachin & Babi have made names for themselves through their beautifully crafted statement pieces women wear in their most important moments," said Cassandra Jones, senior vice president of Macy's fashion. "Their refinement and cultured sensibility set them apart and we're thrilled to have partnered with them to bring the artistry of their bespoke clothing to the Macy's customer for their holiday celebrations."

SB by Sachin and Babi, available on macys.com beginning Nov. 1, will officially launch in 149 Macy's stores on Nov. 15, and is priced from $99 to $299.

Sachin & Babi Ahluwalia founded their eponymous label in 2009 in a quest to redefine eveningwear. Both native to India, the couple first gained recognition in New York by designing and manufacturing embroideries for the city's renowned couture houses. While passionate about their work, the duo longed to connect directly with their customer. Motivated by the needs of well-informed women who choose to live full lives, the designers pioneered a category of beautifully crafted feminine statement pieces that support women in their most important moments. With a deep commitment to quality and respect for their clients, Sachin and Babi produce most of their collection in their family owned factory in Mumbai to ensure high fashion craftsmanship at attainable luxury. Rich in culture, history and sensibility the Sachin & Babi label proudly brings the artistry of bespoke clothing to ready to wear.

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