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Tuesday, April 17, 2018

Artistic Milliners Black Performance Denim

INVISTA's CORDURA® brand, TENCELTM and Artistic Milliners will debut the latest innovation in their ongoing creative collaboration at Kingpins in Amsterdam, April 18-19, 2018. The new 'SuperCharged Noir' collection by Artistic Milliners is a bold, black performance denim portfolio inspired by "5S" performance attributes, powered by CORDURA® brand and TENCELTM fiber technologies.
Artistic Milliners
"Our mission was to create a powerful, dense dark denim with excellent color-fastness and long-lasting vibrancy without sacrificing the durable DNA that defines the CORDURA® brand," said Cindy McNaull, global CORDURA® brand and marketing director. "By integrating our latest state-of-the art INVISTA nylon 6,6 BLACK SDN® fiber technology we're able to bring a new dimension in stay true color and enhanced strength and abrasion resistance to the collection, while TENCELTM fibers and Artistic Milliners complement those attributes with added color fastness, softness, sustainability and stretch. Through our continued collaboration, we're able to bring together our collective strengths and challenge ourselves to offer the innovative and eco-efficient solutions of tomorrow."

The collection includes the following features and benefits:

STAY TRUE Color is specifically engineered using a combination of INVISTA's new staple nylon 6,6 BLACK SDN® fiber innovation and spun-dyed TENCELTM Modal fibers with Eco Color technologyTM for next generation color performance. The collection is infused with color-fastness locked in at the fiber level for excellent shade consistency and long-lasting vibrancy.

The collection is the first denim application of patent-pending INVISTA T420HT staple fiber technology for Extreme Resistance Strength. With greater than four times the abrasion resistance of equivalent weight 100% cotton denim*, this collection offers robust functionality at even the most critical moments, while still delivering on authentic look and feel.

TENCELTM Modal fibers with Eco Color technology make up 60 percent of the collection's fabric composition and are produced by Eco Soft technology for Engineered Soft Comfort. The denims in the Supercharged Noir collection focus on seamless, next-to-skin ease.

The process of solution-dyeing utilized in both the INVISTA BLACK SDN® and TENCELTM Modal fibers with Eco Color technology helps to greatly reduce the water used in the textile manufacturing process; a key component of Sustainable Innovation in the collection. Additionally, TENCELTM Modal fibers are mainly manufactured from the renewable source of raw material and beech wood, sourced from sustainable forests in Austria and neighboring countries.
The collection also delivers Performance Stretch in order to stand up to the challenges of an active lifestyle, combining durability and flexible comfort into one. 
"At Artistic Milliners, we believe in the power of collaboration. We created the 'SuperCharged Noir' Denim collection with CORDURA® brand and TENCELTM fibers by implementing the latest in smart and sustainable fiber technology, which we feel will be the next evolution in performance denim," said Ebru Ozaydin, SVP of sales and marketing at Artistic Milliners.

"For this collection, it's really about having value and versatility - especially since these features are important for both men's and women's offerings. Over the past several seasons, we've seen more interest in black denim, whether it's for trucker jackets, dresses, or regular five-pocket jeans," added Tricia Carey, director of global business development at Lenzing.

Experience the collection's premiere at the Artistic Milliners and TENCELTM booths at Kingpins Amsterdam and be sure to look for the next chapter of developments from this exciting collaboration throughout 2018. Visit www.cordura.com to learn more. 

*Martindale testing based on equivalent weight 13.75 oz. denim fabrics.

About Artistic Milliners 

The Denim Company of Future.
Established in 1949, Artistic Milliners has since expanded to become a fully vertically integrated textile set-up with the aim of providing high-end customers with premium quality denim fabrics and garments. Since its inception Artistic Milliners has been a front-runner in the global textile industry and has been spearheading denim innovation and sustainability, continually pushing the boundaries of what a pair of jeans can be. Artistic Milliners today employs about 16,000 people with representative offices across the globe with headquarters in Karachi. Artistic Lab Dubai is a Design and R&D Center equipped with innovative technology machines and utilizes eco-friendly processes and serves as an incubation center for designers and developers to experiment new washing techniques with latest technological advancements in sustainable garment washing. Artistic Milliners is the first denim mill to develop Cradle-to-Cradle (C2C) Gold Certified Denim Fabric in partnership with G-Star RAW and developer of "Crystal Clear" clean indigo technology together with DyStar® and G-Star RAW." www.artisticmilliners.com

About the Lenzing Group

The Lenzing group is a world market leader headquartered in Austria, with production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving pulp to standard and specialty cellulose fibers. Lenzing quality and innovative strength set global standards for cellulose fibers. With 77 years of experience in fiber production, the Lenzing group is the only company worldwide combining the manufacturing of all three cellulose fiber generations on a large industrial scale under one roof - from the classic viscose to modal and the lyocell fiber TENCEL®. The success of the Lenzing group is based on its consistent customer orientation together with its leadership in innovation, technology and quality. Lenzing is committed to the principles of sustainable management and very high environmental standards. In addition to its core business of fibers, the Lenzing group also operates in the field of engineering and plant construction.

About CORDURA® brand

INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military, workwear and performance apparel. The CORDURA® brand is a trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses.

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.


With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and countless other everyday products. A wholly owned subsidiary of Koch Industries and headquartered in the United States, INVISTA has more than 50 locations around the world. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

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