DeadSoxy Boardroom Collection Socks

Dallas-based apparel brand, DeadSoxy, is launching their new and improved Boardroom Collection concurrent to the launch of their new website!

Dress shoes and sneakers are becoming more and more interchangeable and dress socks need to be able to work in both. The unapologetically authentic brand is a mixture of dapper/gentleman's style and street style. Whether you're in the boardroom or going to the gym, this is the perfect sock for both!

"The Boardroom Collection is a premium dress sock designed with the perfect balance of luxury and performance. The difference is in the details so we obsessed over every stitch and seam until we reached our definition of perfect," says CEO Jason Simmons.

Simmons always questioned how something so essential like socks could be so difficult to get right. Compounded by years of socks, sliding down, slipping off, and just wearing out, the frustration was real.

"We tossed out tradition and started from scratch. During our pursuit we sampled, tested, and tweaked every single aspect of our socks. We engineered our own fabric built to achieve “our” standards of performance. We also meticulously focused on the technical design process so the fit will be the same each and every time," says Simmons. 

DeadSoxy is focused on producing high-quality stylish socks for men, in a variety of colors and patterns with timeless designs. 

The DeadSoxy Difference:

Their socks are naturally antimicrobial, odor free, retain their shape, wick away moisture, do not shrink, do not fade, and offer a gentle compression. They transformed the traditional sock heel with a sleek, secure fit, their ComfortBlend Design spreads the elastic out flat to prevent the band from digging into the foot, and they created the unisex fit that is invisible and guaranteed to stay on!

Jason Simmons is the innovative CEO & founder of DeadSoxy. He refused to accept the standard technical sock-manufacturing template and recreated what is now the perfect high-performance sock. 

The company officially launched in May of 2015 and in the first 2 years sold over 100,000 pairs of socks all over the world. DeadSoxy has also successfully launched pocket square and shoelace lines selling over 20K units of each. The brand is currently sold in 42 select boutiques located in the US, Canada, UK, and New Zealand. Recently, DeadSoxy was ranked #5 among Dallas startups and Simmons was named #2 on the up and coming fashion designers in Texas list.  

For more information, visit: https://www.deadsoxy.com/

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