Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Tuesday, October 16, 2018

RTW Retailwinds is New York & Co

Does anyone know why New York & Company would want to change their name to RTW Retailwinds?  To be honest, I don't get it.  What does "RTW" stand for?  Or is RTW short for "Retailwinds"?  Furthermore, why change from such a widely recognized name?  Possibly they had been jealous that Google changed their name to Alphabet and Coach changed to Tapestry.
RTW Retailwinds
New York & Company, Inc. one of the largest omni-channel women’s specialty retailers offering exclusive celebrity and sub-brand collections, announced on  September 11, 2018 the official launch of its corporate reinvention to a multi brand lifestyle platform.  The Company’s vision is to be the premier incubator of lifestyle brands by leveraging the Company’s expertise in celebrity, design, customer, eCommerce, operations, real estate, and inventory optimization to identify creative  brands and profit opportunities. The Company’s multi brand lifestyle platform will accelerate growth of the New York & Company brand through ongoing celebrity partnerships, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson, while also expanding the recently acquired plus-size brand, Fashion to Figure, as well as introducing several new brands, including a lingerie lifestyle brand and the Kate Hudson Collection that leverage the Company’s design capabilities, digital platform, and operational expertise.  
As part of the transformation, the Company will be changing its name to RTW Retailwinds, reflecting the ability to grow the portfolio of lifestyle brands into new categories and markets.
The recently acquired plus-size brand Fashion to Figure and a new lingerie lifestyle brand will also be areas of focus.  Fashion to Figure, the Company expands into the plus-size market and will leverage its competitive assets of speed, fashion, value and community as critical points of differentiation while also amplifying the brand’s awareness and emotional connection through celebrity partnerships. 

It is interesting to note that the original owners of Fashion to Figure had filed for bankruptcy.  Fashion To Figure is a United States retailer focusing exclusively on women's plus-size clothing and related accessories. In November 2017, the parent company of Fashion to Figure, B. Lane Inc., filed for bankruptcy.  Fashion To Figure was co-founded by brothers Michael and Nicholas Kaplan, two of Lena Bryant's great-grandsons (Lena was the founder of Lane Bryant).

Learn more about New York & Company or should we say learn more about RTW Retailwinds here on Apparel Search.
Thank you for taking the time to read this fashion retailer blog post.  We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

No comments :

Post a Comment

Did you find this fashion blog post to be of interest? You are welcome to share your thoughts if you keep your comments respectful and regarding this specific news article.

This comments section is NOT intended for you to post random thoughts about clothing, shoes, fashion accessories or the apparel industry. The concept is for you to post about this specific fashion blog post.

If you have questions or comments, about the article you have just read you are welcome to use this comment section below.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.