Luxury jacket brand, The Mighty Company, teamed up with celebrity stylist, Ilaria Urbinati, on a capsule collection with 100% of the profits benefiting Unchained At Last. Lili Reinhart is the face of the campaign.
Inspired by a break-up, Urbinati and The Mighty Company's Jessie Willner worked closely together to create a collection that drew inspiration from the galaxy, owed to the classic parting phrase: "I need space."
The duo translated that concept into a three-piece capsule entitled, "The Breakup Collection." Filled with planetary and celestial hand-cut elements atop a spectrum of specialty metallic and patent leathers, finished with light-hearted phrases for both the self-admittedly vulnerable ("Lost") and the defiant ("Miss Galaxy"). Within 3 jackets, the collection communicates the pair's proclivity to a brand of slight irony reserved for the woman in control of her own cosmic fate.
What started out as a passion project between longtime friends quickly transformed into a bigger mission. Realizing their own good fortune in having a support system to lean on, they decided to make it about women who don't. They partnered with Unchained At Last, a nonprofit dedicated to stopping forced and child marriages and helping survivors rebuild their lives. With 100% of the proceeds from "The Breakup Collection" donated to Unchained At Last, The Mighty Company and Ilaria hope to offer women the support they need to rise above their given circumstances.
Per Willner: "We can pick lust over love, or love over suitability, or designate what our 'type' is, or be very decidedly single. We're seeking with this project to give back to the women it touches one thing we so easily take for granted: Choice."
Urbinati adds: "We realize we are very lucky to have grown up under circumstances wherein we get to make our own choices in our lives: to go after our dreams and the careers we choose, to marry or break up with the partners we choose, to make the decisions we ourselves select. So we wanted to help support and empower girls and women who don't have that simple privilege."
Lili Reinhart, a friend of the brand, heard the cause and agreed to shoot the campaign in a heartbeat. Photographed by Willner in the company's LA studio, converted to become a land of monochrome color and structured aluminum foil. Willner stated: "The campaign was space cowgirl themed as a tongue-in-cheek embodiment of a wild, independent woman in a galactic setting. Ilaria pulled up the September 1995 Rolling Stone cover of Alicia Silverstone and we had to shoot a nod to it. Lili was the perfect front-woman of this because she's this incredibly outspoken champion of women. She's not following some set of antiquated rules that accompanies overnight success. She's straightforward about what she believes and speaks out when she sees something wrong, demonstrating to a huge audience of young women that it's okay to be unapologetically yourself."
With a desire to combine the timeless and the unique, The Mighty Company was created to redefine the classic jacket silhouettes in luxury materials. Launched in April 2016, the LA-based company skyrocketed to cult status when Gigi Hadid wore a custom leather jacket. Similarly, Ilaria Urbinati became known for putting a modern twist on the classic suit. Now one of Hollywood's top stylists, her roster includes stars like Donald Glover, Bradley Cooper, Rami Malek, Armie Hammer, Ryan Reynolds, Dwayne Johnson, and John Krasinkski.
The collection is available for purchase today, December 4th exclusively at themightycompany.com. Jackets are $995 apiece. 100% of the profits benefit Unchained At Last.
About The Mighty Company
Founded by visual artist Jessie Willner in 2016, the LA-based company known for their luxury jackets skyrocketed to cult status when Gigi Hadid wore a custom leather jacket from the brand. Using the direct-toconsumer model, the label is 100% dedicated to transparency and ethical production methods. The jackets retail from $695-$995, where through a traditional retail model they would retail around $1800$2500. www.themightycompany.com.
About Ilaria Urbinati
Ilaria Urbinati was born in Rome and raised in Paris. She started out in fashion as a buyer for high-end boutiques Laura Urbinati, Satine, and Milk, being the first to bring many top European designers to the west coast. This led to the opening of her own store Confederacy, where she partnered with Albert Hammond Jr. of The Strokes on her first collaboration - a line of perfectly tailored suits, which were worn prominently by Ryan Gosling's character in Crazy, Stupid, Love and sold out almost immediately. She went on to create successful capsule collections for two seasons with Eddie Bauer, a limited edition luxury bag with Montblanc, and another line of suits with Strong Suit to be sold exclusively in Nordstrom. Her ability to consistently get red carpet clients on every best dressed list led to her being featured on The Hollywood Reporter's "Most Powerful Stylist" list four years in a row.
About Unchained At Last
Unchained At Last, founded by a forced-marriage survivor, is the only organization dedicated to ending forced and child marriage in the US through direct services and advocacy. Unchained provides comprehensive, often life-saving legal and social services and emotional support to help women, girls, LGBTQ individuals and others to resist or escape arranged/forced marriages and rebuild their lives. At the same time, Unchained pushes for social, policy and legal change; the organization started and now leads a growing national movement to end child marriage in the US. Watch Unchained's founder speak about the organization's work on TEDx Talks or NPR's The Takeaway. Or read about it in The New York Times, The Washington Post or CNN.com.
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