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Thursday, July 16, 2020

Godfather of Denim Adriano Goldschmied

Over a phone call during COVID-19 Shelter at Home, the "Godfather of Denim" Adriano Goldschmied and designer Beau Lawrence brainstormed re-inventing an American classic, The T-Shirt in the most Earth conscious and responsible way.

"Designed with the Earth In Mind," the Type One Tee is made from Hemp and TencelTM Fiber (TencelTM comes from wood), and is dyed with a revolutionary dye process called RecycromTM which uses color that is created from chopping up and grinding down used clothing. The Type One Tee design process only focuses on sustainable and circular materials. Ace Gold Green is a brand that isn't focused on fashion driven styles but instead high quality and durable basic apparel that makes up our daily wardrobe guides their product offering. 
Within the first few days of launching their "Type One Tee" Kickstarter Campaign back in June, Adriano Goldschmied and Beau Lawrence were over 50% funded. "Our goal is to show young designers that there is a different way of working, and that it is possible to launch a brand with no money."

View the below video and Kickstarter to learn more about the Type One Tee:



Recognized as "The Godfather of Denim" Goldschmied is known well throughout the apparel industry for innovation and creativity of the many brands and businesses he has helped to launch throughout his career.  In the early 1980s his business incubator, Genius Group, founded Diesel, Replay, A Gold E and many others.  Settling in the States in 2000, Goldschmied lead the industry creating many of the most recognizable brands we know today, including AG Adriano Goldschmied and Goldsign. In addition to his current design and branding work at Genious Group LLC, he and his partner, Vincenzo Marrocco, also oversees denim and knit supply business through "House of Gold". 


Beau Lawrence, Founder and President of Ace Rivington, has over 20 years of experience working in design and development of men's jeanswear. The former Director of Men's Denim at Guess Jeans, and VP of Design and Merchandising at Neff Headwear, Lawrence ventured out on his own to launch Ace Rivington in November of 2013. Ace Rivington is a men's and women's premium denim brand based in Santa Barbara, California.  Launched on Kickstarter in 2013 with an iconic sweatshirt, the company has expanded to include a full collection of denim lifestyle products and operates its own retail store and wholesale business.

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