Astrid & Miyu, London’s premiere contemporary jewelry brand is pleased to announce the opening of their first U.S. brick and mortar location. Nestled in lower Manhattan’s NOLITA neighborhood, the state side debut marks a major milestone in the brand’s long-term worldwide expansion strategy. With a focus on empowerment, experience, and innovation, the cult-loved accessories brand transcends its peers by establishing a major, consumer facing presence in one of the world’s most notable and beloved destinations.
A playground for jewelry lovers, the downtown storefront will house the brands complete line of stackable jewelry, priced between $49 - $319, as well as their beloved experiential shopping attractions including onsite piercings and bracelet welding. The store will embrace Astrid & Miyu’s signature London style, mixing chic-loft elements that still feel classically British. The perfectly Instagram-able blend of minimalist cozy and a curated home filled with funky décor creates a personal, empowering, and engaging space for destination shoppers and passer buyers alike.
Founder and CEO, Connie Nam’s sentimental yet innovative designs revolutionize the jewelry experience by empowering consumers to curate and style their own stores. With new collections every six weeks and pioneering production, Astrid & Miyu collections constantly improve and evolve. Their brand values and devotion to experiential retail has made the brand a London favorite, with eight stores across the UK and a dedicated brand community. The decision to enter the US market was a natural one. “The US is my second home,” explains Connie, “being able to finally serve our dedicated followers and customer here is so exciting. Our New York City move will truly set us up to be a global brand.”
About Astrid & Miyu
Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewelry had been a part of her life from a very young age. Anytime she travelled she would always pick something up from local markets or small quirky jewelers. However, she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring. Connie saw this as an opportunity to bring something different to the market. She wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering. A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewelry brand.
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