LondonEdge September 2015

Amongst the largest influx of new exhibitors for some time, LondonEdge is delighted to announce that two cutting edge fashion heavyweights are confirmed to debut their brand new collections for the very first time.

Exciting news from LondonEdge HQ as both Motel and Jeffery Campbell have confirmed that they will be exhibiting at the Business Design Centre to showcase their collections to buyers and businesses from all over the world. The team behind the LondonEdge, which will run from 6^th-8th September 2015, are over the moon to welcome the brands to their family of exhibitors.

Returning to Islington’s BDC for their September show, LondonEdge is the planet’s only commercial platform for authentic, subculture fashion brands today. This September will be the 32nd exhibition in the series of these iconic shows that track and record the changes in youth culture, music, fashion, lifestyles and body art.

LondonEdge’s mission is to support and sustain the alternative fashion lifestyle market and provide the ultimate tradeshow platform for brands industry wide. A celebration of the cool and edgy, the show brings the industry’s attention to both emerging and established brands that push the boundaries and represent fashion conscious subcultures. From genuine vintage-inspired apparel to rainbow hair colours, fresh and innovative alternative streetwear, dramatic make-up and cutting-edge curated designers, LondonEdge never fails to deliver and they are thrilled that both Motel and Jeffery Campbell will be joining them for their September show.

Managing Director of LondonEdge, Carole Hunter is excited for the coming show:

“The past 12 months have seen us go from strength to strength. It seems we’re entering an era reminiscent of trade shows back in the early noughties. It’s exciting to have these market-leading brands recognise LondonEdge as a platform to launch their collections so we’re thrilled to have Motel and Jeffery Campbell on board and look forward to working with such established, iconic and fashion focussed brands. We believe that the inclusion of these heavyweights, alongside the battalion of other amazing collections, will attract a new breed of buyers as well as our regulars. There’s an excitement in the air surrounding this show and we cannot wait!”

Motel will be taking their place amongst other established brands from all over the world to showcase their collection of vibrant, youthful clothing. Pioneering the concept of fast fashion for the youth market, Motel sets the pace for the style hungry and offers unique and ever-evolving designs with an emphasis on quality. Debuting this season at LondonEdge, Motel will be showcasing a collection of brand new prints and designs including best-selling style and a special collaborative collection from stand VG64.

Footwear giants and youth culture fashion legends, Jeffery Campbell, are known for pushing the boundaries of modern footwear and are also confirmed to exhibit. Since launching in 2000, Jeffrey Campbell has taken the world by storm. Creators of notoriously show-stopping footwear, this season the designs have stayed true to the brands philosophy of creating shoes that capture the essence of the street. Jeffrey Campbell’s ambition to “keep making girls happy worldwide” continues on stand M197.

The next LondonEdge will run, fully loaded, from 6^th-8^th September 2015 at The Business Design Centre, Islington London N1. Register to visit LondonEdge at www.londonedge.com/visitors.

LondonEdge returns to Business Design Centre, Islington

Kensington’s Olympia was home for February’s S/S 15 and now, the only tradeshow on the planet powerfully representing authentic subculture fashion, announces their September return to Islington’s Business Design Centre.

Running from 6th-8th September, LondonEdge attracts buyers from all over the world to the capital of alternative style and culture. Immediately surrounded by London’s premier café culture and shopping haven, Islington is also a stone’s throw from the iconic bars, markets and music venues of Camden an area that has always held a special place in the heart of the Team Edge.

Managing Director of LondonEdge, Carole Hunter, is thrilled to be returning to the BDC:


"It is an absolute pleasure to be returning to the Business Design Centre and to North London. Built in 1862 the building combines historic grandeur, a beautifully bright atmosphere and practicality. The location could not be better; there are plenty of underground and mainline stations around, it’s so easy to find. Just walk 5 minutes and you’ll find an array of cafes and restaurants offering cuisine to satisfy any cravings. The BDC offers LondonEdge, its buyers and exhibitors a beautiful, sociable environment in which to do business”.

Designed by Joseph Paxton for the Great Exhibition in 1851, the Business Design Centre boasts a beautiful glass ceiling which, complimentary to any exhibition, will allow plenty of natural light into the venue. The multi-levelled space creates the perfect backdrop to show allowing the 150+ collections exhibited to be seen by 1,000s of visitors from all over the world.


With 94% of the floor space already allocated, this coming show is set to deliver an exciting dynamic to the fashion trade show scene making LondonEdge September an un-missable date in the diary for those at the forefront of fashion buying.

Thank you for taking the time to read our fashion industry event blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

LondonEdge Business Design Centre in Islington

LondonEdge as they announce their move back to The Business Design Centre in Islington for their September show. The decision came following feedback from previous shows highlighted the desire from buyers, exhibitors and attendees for LondonEdge to be in a more happening part of the city, with more bars, cafes and general entertainment. A stone’s throw from the iconic streets of Camden, this season’s show promises to be one to be one to remember.

Kensington’s Olympia was home for February’s S/S 15 and now, the only tradeshow on the planet powerfully representing authentic subculture fashion, announces their September return to Islington’s Business Design Centre.

Running from 6th-8th September, LondonEdge attracts buyers from all over the world to the capital of alternative style and culture. Immediately surrounded by London’s premier café culture and shopping haven, Islington is also a stone’s throw from the iconic bars, markets and music venues of Camden an area that has always held a special place in the heart of the Team Edge.

Managing Director of LondonEdge, Carole Hunter, is thrilled to be returning to the BDC:

"It is an absolute pleasure to be returning to the Business Design Centre and to North London. Built in 1862 the building combines historic grandeur, a beautifully bright atmosphere and practicality. The location could not be better; there are plenty of underground and mainline stations around, it’s so easy to find. Just walk 5 minutes and you’ll find an array of cafes and restaurants offering cuisine to satisfy any cravings. The BDC offers LondonEdge, its buyers and exhibitors a beautiful, sociable environment in which to do business”.

Designed by Joseph Paxton for the Great Exhibition in 1851, the Business Design Centre boasts a beautiful glass ceiling which, complimentary to any exhibition, will allow plenty of natural light into the venue. The multi-levelled space creates the perfect backdrop to show allowing the 150+ collections exhibited to be seen by 1,000s of visitors from all over the world. 

With 94% of the floor space already allocated, this coming show is set to deliver an exciting dynamic to the fashion trade show scene making LondonEdge September an un-missable date in the diary for those at the forefront of fashion buying.

The next LondonEdge will run, fully loaded, from 6th-8th September 2015 at The Business Design Centre, Islington London N1. Register to visit LondonEdge at www.londonedge.com/visitors.

Learn more about LondonEdge here on Apparel Search in our fashion trade show section.

LondonEdge Returning to Olympia West, Kensington, London

Returning to Olympia West, Kensington, London, W14 from 7th-9th February 2016, LondonEdge promise a jam packed weekend of cutting edge fashion, a new layout and a freshly branded aesthetic. To mark their comeback, LondonEdge introduces their second edition of their magazine, a preview of what is to come from the epicentre of youth subculture. 

Following the success of their first magazine which launched as a sneaky peek at the AW15 show back in September, LondonEdge are launching a bumper issue to share the thrills and spills of their upcoming exhibition with their loyal tribe of buyers, bloggers and followers. Spotlighting key brands to the show this season, such as Banned, Disturbia, Hell Bunny, Seamstress of Bloomsbury, The Ragged Priest, Freddie’s of Pinewood and Killstar, lifestyle fashion retailers are treated to a glimpse of their upcoming collections, their heritage and a little bit about the personality behind the brands. Giving the tribe an insight into the show, brand spotlights, photo-shoots, trend highlights and fantastic interviews from the likes of Sophie Hannah Richardson, Olivia Emily and illustrator Marylou Faure, the magazine is created with retailers in mind to tantalise their buying taste buds!  

Because the LondonEdge magazine gives buyers a little advanced insight into what to expect, they can better plan their trip. With a wealth of experience in the fashion trade field, the team at LondonEdge know that the more information that the buyers can access prior to the show, the more successful their visit. Not only that but the magazine offers an exclusive look at the shows latest photographic shoots which include a seductive take on the huge retro trend with ‘Dark and Divine’ plus a conflicted presentation of the angst and the cute in ‘Dark Neo v Cyber Cute – Who do you think you are?’

Managing Director of LondonEdge Carole Hunter cannot wait to share the magazine with the retail and exhibiting audience: 

“We love it when a plan comes together. Even after 17 years here at LondonEdge we’re still excited to share the amazing collections, creativity and diversity available at the show. Season after season our exhibitors deliver new lifestyle collections that make it easy to buy and the magazine gets us ahead of the game. One thing is for sure – LondonEdge is never, ever boring!” 

The next LondonEdge rocks up from 7th-9th February 2016 at Olympia West, Kensington, London W14. Register to visit LondonEdge at www.londonedge.com/visitors.

Learn more about LondonEdge here on the Fashion Blog.

LondonEdge September 2017 Fashion Event Dates

Hot off the presses, some exciting news.  The LondonEdge fashion trade show dates for September 2017 have been announced.  The team will be killing it for yet another season at the Business Design Centre on the 3rd and 4th September 2017.

Hot on the heels of the success of their February 2017 show, the team behind LondonEdge have announced a two-day extravaganza for their September follow-up. Returning to their North London home at the Business Design Centre in Islington, this season’s show running 3rd-4th September will showcase the same thrills, spills and cutting edge fashion that we’ve all come to know and love from Team Edge. 

The decision to keep the show at a double-day, action packed bonanza following an increase in footfall to the SS17 show. Attracting an increase of 16% attendance against their 3 day September 2016 show, LondonEdge’s February show boasted attendees from 28 different countries. Figures showed that the attendance was made-up of 60% visitors from the UK and 40% overseas. Reports also recorded a record increase of 30% in overseas attendees as numbers soared to rival those recorded back in 2013. Even more impressive, LondonEdge attracted their highest attendance from US buyers in two years.

House of Edge LondonEdge 36

48 hours of anarchy, fashion and mayhem from 3rd- 4th September as the Business Design Centre was transformed into an alternative fashion mecca for LondonEdge. The team positively rocked their 36th show delivering a bevvy of new exhibitors, seminars and industry insights, mesmerising catwalk shows and an unforgettable after-show party alongside countless other extra-curricular activity. Showcasing brands such as T.U.K, Collectif and Sourpuss, the list of exhibitors was packed with newly discovered glory.

In true LondonEdge spirit, the show kicked off with a seminar on the history of tattoo by expert speaker Dr. Matt Lodder. He took the audience through 150++ years of tattooing and, presenting to a full-house, Matt set the bar for the show’s fascinating seminar programme.

The rest of the line-up did not disappoint, closely followed by seminars by social media, blogging and vintage guru Kate Beavis and author Fiona Cartledge who took audiences back to the heyday of the 90s. Designed to give attendees the full 360˚ experience, a trip to this trade show certainly gave visitors much more than a look into the future season’s collections.

LondonEdge A/W 15 and S/S 16 with Vintage Inspiration

With just four weeks to go, it's time to take a sneak preview of what you can expect from the brands exhibiting at LondonEdge AW15. The epicentre of youth subculture and cutting edge fashion bursts into the Business Design Centre, Islington from 6th-8th September 2015. 

Here's what to look out for from our vintage favourites this season.

LondonEdge Reveals Beautiful New A/W ’15 and S/S ’16 Vintage Inspiration

Making its return the Business Design Centre in Islington from 6^th-8^th September, LondonEdge is back, bigger and better than ever before. Boasting a new list of exhibitors and brands, the show is proving that it is the epicentre of cutting edge fashion. The femme fatale in you has never been so spoilt for choice, with a range of brands flocking to the show to exhibit their new season of collections. Here’s what you can expect when it comes to vintage inspired collections this season.

Collectif – Iconic Style combined with Modern Life

Vintage style for modern life – Collectif celebrates being fifteen years young this season with a beautiful collection of vibrant, eye-catching patterns and feminine lines to recreate the look of original 1940s and 50s styling. Using authentic patterns from the styles of two of the most iconic eras in fashion, the curvy girl has found her mecca in a brand that celebrates femininity in its greatest form. Having just shot their latest collection – they can’t wait to share it with you.

Hell Bunny – Leading the Charge & Rocking the Show

Answering the prayers to those looking for an edgier, punkier style of streetwear, Hell Bunny put the cute and the vintage back into alternative fashion. Known for their signature 40s, 50s, retro and rockabilly to gothic, rock and punk styles, the brand have become a leader in the youth fashion market from the off. With a beautiful line of prom dresses, tea dresses and classic garments in cute prints, it is obvious why the brand remain a favourite of buyers at LondonEdge and this season’s collection is no exception. Who could deny that these versatile lines, created to suit and array of shapes and sizes, would fail to capture the hearts of all who wear them?

Voodoo Vixen – Glamour on Legs

A stunning collection of custom prints and beautiful lines is what you can expect from the leading vintage inspired label. Bringing retro, classic and rockabilly styles to life for the modern woman, Voodoo Vixen were the talk of the exhibition at LondonEdge back in February. Creating garments with classic lines to compliment the curves of every woman is their mission as their stand-out, unique designs bring glamour to every wardrobe. Known for their high quality and iconic collections, Voodoo Vixen is looking to be one to watch for AW15.

Coral and Jade - Making a Huge Splash

Three gorgeous brands under one umbrella – and we cannot wait for you to see them! Introducing the terrific trio of Bettie Page, Girl Howdy and Esther Williams to LondonEdge for the very first time, Coral and Jade are set to make quite the splash onto the scene for AW2015. From swimwear to the classic vintage prom dress, Coral and Jade promise to have all bases covered when it comes to gorgeous vintage styling. We know you won’t be disappointed with their pretty prints and keen eye for detail. We’re excited just talking about it. Definitely a must-see at the show!

Banned Apparel - Stand Up & Be Counted

With 25 years of experience in their field, Banned have come a long way from their original market stall in Greenwich. Now in a league of its own, the brand is renowned for its dreamboats and petticoats style attire. With beautiful prints and new styles debuting each season in their clothing, footwear and accessory ranges, Banned are recognised for their signature prints, lines and focus on creating the perfect style for every figure. Fun, flirty, yet edgy and defined, this collection is guaranteed to get you noticed.

Freddie’s of Pinewood - Celebrates Authenticity

Transport yourselves back in time to the statement styling of the 1940s and 50s, to an era of teddy boys, classic cars and rock n’ roll. Freddie’s of Pinewood create jeans and casualwear inspired by the styles of the times. A festival favourite, their capri pants, pedal pushers and tailored lines are a massive attraction for buyers. If high waists and cute blouses or tops are your bag then you’ve definitely met your match with Freddie’s of Pinewood. We promise you, this brand will make you want to roll your hair and unleash your inner pin-up, just as life should be!

The Seamstress of Bloomsbury - The Perfectly Classic Encounter

If wartime classic looks are your bag, you’ll love the collection from The Seamstress of Bloomsbury. An beautiful collaboration of tea dresses, classic styles of the period, jumpsuits and stunning traditional prints, this collection is a tribute to the work of Lillian Wells, an apprentice to a Bloomsbury Seamstress whose pipedream to meet her soldier never quite made it into reality. Reviving her original patterns and designs, The Seamstress of Bloomsbury are definitely a contender for offering some of the most breath taking designs of the show.

Miss Candyfloss – Vintage Style & Integrity

Bringing the styles of the 40s and 50s into the 21^st century, Miss Candyfloss not only create beautiful clothing but they’re ethical too. This means that all of their garments are created within a good working environment, with the very best fair trade fibres and at a fair price to all involved in the creation of each item. As a brand that believes quality and integrity is key, Miss Candyfloss demands the very best at all stages of production as they believe that this will lead to a good quality product. Judging from the collections they are showcasing, they’re doing something right!

Love Her Madly - Swinging 60’s Couture

Quadrophenia never did go out of styles. With some of the most influential style icons emerging from an era when mods and rockers ruled and music was a way of life, Love Her Madly have developed a collection which could be defined as eternal. Combining the 1960s with modern quality fabrics and eye-catching design, and the brand prove that retro couture is an everlasting phenomenon.

Custom Fit Dancewear - Unflappable Vintage Charm

New to LondonEdge comes Custom Fit Dancewear, a northern vintage inspired brand created completely in the image of the 1920s showgirls. Established in the edgy and urban surroundings of Affleck’s Palace in the Northern Quarter of Manchester, Custom Fit Dancewear bring to life the dresses, footwear and accessories with a mix of sequins, beads and classic fibres to bring out your inner dance girl. It’s time to finger wave your locks, grab your dancing shoes and get your Charleston on with this range that cannot be classed as anything short of beautiful. We cannot wait to see more!

Bright & Beautiful – Timeless Revolution

Drawing on inspiration from the classic silhouettes of the swinging 60s and the chic 70s, B&B's AW15 collection is both fresh and quirky- and perfect for the party season! Using key jewel tones as the base colour palette and mixing them up with bold prints, this collection is bang on trend, and is perfect for you to make a statement in.

The next LondonEdge will run, fully loaded, from 6^th-8^th September 2015 at The Business Design Centre, Islington London N1. Register to visit LondonEdge at www.londonedge.com/visitors.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

The New Alternative Tradeshow

With a fresh new look and feel, LondonEdge has been reloaded for 2014 and beyond. A stripped back logo and clean-­‐cut aesthetic defines the show as a versatile platform on which exhibitors and their collections can speak for themselves. 

New 

Generation

 Gallery

As LondonEdge races towards its 30th with no sign of it slowing down, it’s taking counter-­‐ culture by the horns and fully embracing a new era of lifestyle led fashion. This New Alternative heralds the next era of subcultures, fashion trends and emerging markets all cultivated on the blogs and social networks of the worldwide web.

With this notion in mind, September’s LondonEdge enters with a brand new aesthetic and a killer new website. Showcased on the website is “The New Generation” which illustrates the diverse and all encompassing faces of LondonEdge and include just a small drop in the sea of bloggers, exhibitors, buyers and stylists who are attend the shows.

Also on the site is an exciting “news blog” feature which provides an interactive area to include updates on the show itself, interviews with stylists and influencers, updates on emerging trends and features on exhibiting collections.

Also on the site is an exciting “news blog” feature which provides an interactive area to include updates on the show itself, interviews with stylists and influencers, updates on emerging trends and features on exhibiting collections.

Extensive new media campaigns will also include online competitions, features, the best in current and future trends within the youth culture market and much more so connecting with the show through all of it's media platforms is strongly recommended. 

With some of the most established brands in the industry sat next to fresh, young companies and emerging designers, LondonEdge is central to a powerful community of cutting edge, unique fashion businesses that are immersed in the lifestyle. LondonEdge provides the industry with an environment with no holds barred & allows visionary brands to present their wares in a highly commercial space to a huge network of buyers, press and industry professionals.

LomdonEdge takes place on Sunday 7th Tuesday, 9th September 2014 at the Business Design Centre, Upper Street, London, N1.

Learn more at londonedge.com

You may also have interest in viewing our previous blog post about the LondonEdge event from September 2013.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

LondonEdge The New Alternative September 2014

Following a hugely successful first show in Germany’s fashion capital, the excitement builds for the shows' 30th UK edition. Already lining up to be one of the most exciting shows to date, the next edition of LondonEdge will take place at Islington’s Business Design Centre from 7th - 9th September.

As the street fashion sector begins its countdown to one of the most important dates on the calendar, we take the opportunity to recap on BerlinEdge and it’s triumphant entry onto the European diary

The BerlinEdge showcased over 50 collections at the lavish Adagio venue during Berlin’s Fashion Week, and welcomed businesses from all over the world through it’s doors. Although just a glimmer of the main LondonEdge event in September, BerlinEdge was every bit the success as Director Carole Hunter explains.

"Along with 35 of our key exhibitors, we took a leap of faith across the channel to launch our very first European satellite show and enjoyed a hugely positive experience from start to finish. Our intention was to attract buyers who'd never visited us in London and, in doing so, deliver entirely new business to our exhibiting contingent. Not only did we almost double the expected attendance but, of the buyers who attended, approximately 75% had never visited us in London. We're delighted to say that the 2014 Berlin mission was accomplished and we're looking forward to 2015."

With the focus shifting back to London, a new look and a new venue; the 30th edition of LondonEdge demands the industry to take a look at the event with fresh eyes.

A stripped back logo and clean-cut aesthetic defines the show as a versatile platform for a wide range of exhibitors to present their collections. What is being described as the “The New Alternative” is a hugely varied compilation of lifestyle brands, new designers, street fashion labels and licensed merchandise from around the globe. Showcasing apparel, footwear and accessories, this highly commercial offering makes LondonEdge the number one destination for the youth market, retro and vintage brands, unique designers and music-led fashion

In reaching it’s 30th season, LondonEdge continues to bring another dimension to the fashion trade show scene that not only defies recession, but is embracing a new generation of fashion retail. This unmissable show presents fertile ground where buyers from around the world can discover the next era of subcultures, fashion trends and emerging markets cultivated on the blogs and social networks of the worldwide web.

LondonEdge throws open it’s doors on Sunday the 7th of September and runs until Tuesday the 9th of September at The Business Design Centre, Upper Street, London N1 0QH.

Learn more about LondoEdge the New Alternative here on the Apparel Search fashion blog.

LondonEdge Berlin at Adagio Venue

LondonEdge trade show are 8 weeks out from their very first satellite show in Berlin on the 8th & 9th of July, 2014 in the Adagio venue near Potsdamer Platz in central Berlin.  During the hugely successful twice-yearly Berlin Fashion Week, fashion buyers, trade experts and the media interact to enjoy a wide spectrum of fashion across numerous events. July 2014 will see a key selection of LondonEdge brands showcase their wares in Berlin for the very first time.

There will be around 35 brands exhibiting their amazing alternative, cult-led collections to a Berlin audience. There are numerous trade shows synonymous with Berlin at this time, which makes the city both busy and fruitful for any lifestyle fashion retailer.  However, unlike any other Berlin show, products offered at Londonedge include clothing, footwear, jewellery & accessories collections from ever creative & diverse exhibitors that pay homage to authentic retrospective styles, punk, street, goth, cyber, nu-goth, tattoo, piercing & vintage influences.

Adagio is in the heart of the city at Marlene-Dietrich-Platz 1.  It is decorated in the style of a medieval palace and is one of the most popular nightlife hot spots in Berlin. Just minutes from the world famous Kurfürstendamm with countless shops, restaurants, bars & hotels and the centre of West Berlin making LondonEdge Berlin both accessible and focal.

Learn more about LondonEdge and their fashion trade shows.

Thank you for taking the time to read our fashion event news. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Londonedge Berlin Super Soon

With only 6 weeks to go, LondonEdge Berlin is fast approaching.The fashion trade show will be taking place at Adagio between July 8th - 9th 2014, with their  legendary London show at the Business Design Centre a couple of months later from September 7th - 9th, it's certainly a busy time in the LondonEdge camp. With some of the most established brands in the industry sat next to fresh, young companies and emerging designers, LondonEdge is central to a powerful community of cutting edge, unique fashion businesses that are immersed in the lifestyle. LondonEdge provides the industry with an environment with no holds barred & allows visionary brands to present their wares in a highly commercial space to a huge network of buyers, press and industry professionals. 

Confirmed Exhibitors

Alchemy 1977, Alchemy Empire, Alchemy Gothic, Alchemy metalware, Alchemy UL13, Alchemy UL17, Banned, Bedroom Stories, Bioworld Merchandising, Boots & Braces, Burleska, Burleska, Chenaski, Crowded Teeth, Cyberdog, Dark Star by Jordash, Disney, Freak Vertrieb, George Cox, GO2 GMBH, Hearts and Roses London, Hell Bunny, Hessar Trading, Hyraw Clothing, Jawbreaker, Jordash, Legend Stuff, London Rebel, Lostwear, Loungefly, Loungefly Hello Kitty, Mauber GmbH, Mexican Mob, Midnight Peepshow, New Rock, Pamela Mann, Pentagramme, Pete Chenaski, Popsoda, Private Zone, Qualishoe, Queen Of Darkness, Rebel- County, Rule London, Spin Doctor, Sunset International BV, Superskull, Voodoo Vixen.

Mark your fashion calendars so that you do not miss the events.

See more about Londonedge Berlin trade show event.

Thank you for taking the time to read our fashion event blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

LondonEdge confirms guest speaker line-up for SS16 show

It’s t-minus two weeks until LondonEdge makes it return to Olympia West, Kensington, London W14 from 7^th-9^th February 2016 for a weekend of mayhem, fun and cutting edge fashion. This season the team just keep on packing the punches as this week they reveal the final line-up of the guest speakers who will be sharing their knowledge with visitors to the exhibition this season. Here’s the rundown on the presenters who will be setting the stage alight with their business know how.

SUNDAY 7th February:

1.30pm : Bloggers Panel Featuring Amanda Davies of Honey Pop, Vintageena + Beauty & Fashion Blogger Sophie Hannah Richardson.

Topic: Developing Successful Blogger and Brand Relationships Within the Lifestyle Fashion Industries

A discussion with influential bloggers and vloggers within the alternative fashion, beauty and lifestyle industries, about the best practice for effective brand and blogger collaborations, and the continued importance of rewarding social media marketing.

 3.30pm : Image Maker Panel Featuring Photographer Xanthe Hutchinson and Stylist Hannah Grunden.

Topic: Discussing Image Making for the Alternative and Lifestyle Fashion Industries

A discussion with practicing image-makers about working with brands to create strong imagery, and how they are modernising the image of alternative fashion through their work and collaborations.

 MONDAY 8th February:

12 Midday: Accessing Young Talent to Drive Your Social Media and Digital Marketing Cost Effectively by Nic Eatch Employer Engagement Officer at SR Education. 

Topic: Nic Eatch has had a long and distinguished career in Sales and Marketing Training and, this breadth and depth of knowledge, has been critical in driving the growth of SR Education as a training provider. 

He's an incredibly positive, creative and problem solving character and, at LondonEdge, he will be talking about how you can access substantial free training budgets of £7,500+ under the apprenticeship umbrella by up-skilling existing staff, recruiting a new apprentice or harnessing young talent to work on you Social Media and Digital Marketing for a minimal cost.

2.00pm : TFN The Fashion Network, Capitalise and Alan Horridge

Topic: Access to Finance & Managing Finances In Clothing Companies

Featuring Barbara Durand of Capitalise, Alan Horridge who is a consultant specialising in the fashion industry and chaired by Dale Hicks of The Fashion Network. A specialist finance panel that will cover subjects such as accessing finance for fashion companies plus an insightful and useful look at how to best manage cash flow and finances within clothing companies.

4pm: Phil Strongman Band Manager, Music Journalist, Book Author, Environmentalist & Film-Maker.

Topic: ANARCHY IN FASHION 

Phil started work in fashion at 17, as a Saturday boy who then became a designer for seminal 'street couture' boutique ACME ATTRACTIONS, a King's Road basement managed by DON LETTS (film-maker, BBC Radio 6 DJ) and JEANETTE LEE (now CEO at ROUGH TRADE). ACME's customers included JOE STRUMMER of THE CLASH, BOB MARLEY, SID VICIOUS, NICK LOWE, CHRISSIE HYNDE, BILLY IDOL, PAUL GORMAN, CHRIS SULLIVAN and future members of THE DAMNED, PiL etc. After helping launch BOY (aka BOY LONDON) at the height of 1977's punk explosion, Phil went on to supply designs to PX, FANS,
 OFFICE, ROCK A CHA & SIGN OF THE TIMES. Amongst his friends and acquaintances during this time were all the major music groups as well as VIVIENNE WESTWOOD, MALCOLM McLAREN, BOY GEORGE, ADAM ANT, LLOYD JOHNSON and Acme/BOY founders STEPH RAYNER and JOHN KRIVINE. Since the early 80s Phil has been a band manager, music journalist, book author, environmentalist and film-maker. His music and fashion-related books include PRETTY VACANT, METAL BOX, COCAINE AND JOHN LENNON: LIFE, TIMES AND ASSASSINATION. He currently runs the PS ACME GALLERY in West Dalston.

Phil's forthcoming feature length film ANARCHY! McLAREN WESTWOOD GANG has been described as 'the Apocalypse Now of art documentaries' and concerns ‘sex, drugs, rock’n’roll, fashion, crime, politics. The film will be screened this February at the Regents Street Cinema – for more details go to www.regentstreetcinema.com.

The buzz punk created is one of massive influence – look in the pre-punk 1970s fashion magazines for a line about the ‘Little Black Dress’, I couldn’t find one. It had been almost completely forgotten. Dark, stark clothing came back with Punk and has swung in and out of vogue ever since. Look in the same magazines for pictures of narrow slacks or high waist peg trousers or even tight drainpipe jeans – in almost every case, there aren’t any. Or look in the pre-punk music press for successful independent labels, there’s barely one…

From music to journalism to hair to make-up to shoes to clothes to cultural attitudes - everything was changed by punk. And those involved in Punk were to be key figures in all that followed - from New Wave to Power Pop to Post-Punk to Gothic to New Romanticism to Rockabilly, 2-Tone, Warehouse, Acid House, Rave, Grunge, Britpop and Indie. Many of punk’s leading lights - from McLaren and Westwood to Boy George, Adam Ant, Kevin Rowlands, Julie Burchill, Tony Parsons and Sting – then went on to dominate the 80s and 90s … and 40 years later we have still have punk attitudes and punk fashion and cyber-punk and punk ale and punk films and even golf punk.

But why? What made that movement so creative and dynamic? And so influential? That’s what is to be discussed in Anarchy In Fashion; how a gang of ‘isolated non-conformists’ took the music and fashion world by storm, created the biggest mass art movement since Dada and – for a time – changed everything. Why did that happen then…and are there any lessons for today?

TUESDAY 9th February:

11.15am: Kate Beavis: Writer, Speaker and Brand Ambassador

Topic: Social media hacks to grow your social media followers + therefore your business. 

Kate Beavis is a vintage entrepreneur with a number of businesses in the fashion and lifestyle genre. She is a blogger at katebeavis.com, a published writer (her book Style Your Modern Vintage Home was published in 2013 with a foreword written by Paloma Faith), is one half of Vintage Academy and owns the National Vintage Wedding Fair. Prior to this, she has enjoyed a 20 year career in retail in a variety of roles including regional management, visual merchandising, marketing and retail design both in the UK and internationally. She now uses her broad experience in freelance PR roles specialising in social media for small, independent businesses.

Kate Beavis shares some of her trusted and favourite social media hacks, that she’s utilised for both herself & others to grow followers and ultimately to grow your business. She will share who does it well, and why, to get you thinking about how you too can do the same. 

12.45pm: Perelandra Beedles: A plus size fashion writer, blogger and social media manager. 

Topic: The Retro Romance of The Plus-Sized Girl

Perelandra's blog "Pamper and Curves" has twice won the Best Plus size fashion blog award & reaches thousands of plus size women daily from all around the world. She is a regular columnist for Slink magazine and has a lifestyle column in Kustom Kulture monthly. Her work has featured in the Guardian, The Daily Mirror, Vintage Life and BGP. Perelandra regularly works with major plus size fashion brands & is also part of the social media team for the Curve fashion festival. She was recently part of The Fashion Networks’ discussion panel "The Rise of Plus-Size" 

Why is vintage-inspired style so appealing to plus-size women? Trends come & go but clothes influenced by the 1950's continue to attract many women over a dress size 14. 

As more brands increase the size range of their retro inspired offer this talk held by plus size fashion expert Perelandra Beedles will explore the enduring attraction of the 1950's look, as well as presenting ideas and suggestions as to how retailers can better serve the curvy customer.

The next LondonEdge will run, fully loaded, from 7^th-9^th February 2016 at Olympia West, Kensington, London W14. Register to visit LondonEdge at www.londonedge.com/visitors.

Thank you for taking the time to read our fashion industry event blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

The Ledge Streetwear Fashion Event September 2013

With a fantastic selection of brands, a killer mini ramp competition and an exceptional Streetwear Village, The Ledge continues to support the Action Sports and Streetwear industry providing a show that the UK has needed for years.

A well established and legitimate show, The Ledge offers a platform for over 200 action sport and streetwear brands to come together under one, iconic roof at Olympia Exhibition Centre in central London. Easily accessible and purpose built, Olympia is a prestigious venue offering a smooth and effective experience for exhibitors and buyers alike.

Taking place Sunday 1^st – Tuesday 3^rd of September, The Ledge’s trade show floor will once again boast the who’s who of the streetwear, skate and lifestyle industry with UK and international buyers descending in their droves to view the extensive selection of brands on offer.

Guided and advised by action sport and streetwear industry experts, the Ledge is tailored to the exact needs of the brands and retailers, frequently adapting to exhibitor feedback to insure the show continues to improve and develop year after year. This September, The Ledge has extensive development plans up its sleeves including plans for the much-loved mini ramp competition and the introduction of the UK Mini Ramp Championship to the show. Stay tuned for further news.

With an experienced and committed team behind it and close industry and organiser co-operation, this outstanding show is unique in its sole focus on the action sports and lifestyle industry insuring exceptional business-to-business results are achieved by all. This valued industry/organiser partnership is reflected in the recognition and support from some of action sports most influential media players including Sidewalk, Cooler, MOTO, rideukBMX , Surfers Path, Boardsport Source, Staf, Sport & Street, Transworld Biz and KIT to name a few.

Tailoring to the individual needs of each exhibitor, The Ledge supports a range of budgets and offers a variety of stand options. This gives up and coming brands the opportunity to exhibit and in turn offers a diverse brand list for buyers to view. This season The Ledge introduces the new Mini New-Brand Launch Stalls to sit alongside Ez-up options, Mini Action Sport Stalls, Shell Scheme Stands and Streetwear Stalls giving exhibitors the flexibility to dress their stand to suit individual brand images.

For companies looking for international business, The Ledge runs concurrently and is co-located with the LondonEdge show, an added bonus that has already benefited a significant amount of Ledge exhibitors.

The phenomenal brand list, exceptional entertainment and organiser hands on approach guarantees that The Ledge will be a trade show like no other.

Comments from Matt Law: Show Director:

“ The Ledge has continued to grow season on season and boasts a platform of solid action sports and streetwear brands. The Ledge is backed once again by an array of leading publications including Factory Media, which is Europe’s leading action sports publishing house. I feel that this kind of direct support really helps to legitimise what Ledge is about and shows its true core roots that we focus on within the industry from the ground up. We continually listen to our supporting brands and this September we have once again adapted the show to suit the needs of the industry. This is what The Ledge is really about, we are not just a start up show to try and manufacture a show within an industry we do not understand or claim to invent the wheel like so many before and now. We have proven over the last two years that we have a solid foundation and proven success buy the way of growth and the key brands involved. We are here to support the industry, listen to the needs of the brands and adapt at short notice to deliver, which is why The Ledge has been regarded as the only show of its kind in the UK that ticks all the boxes. No one else can really claim to do what we do For Our Industry, By Our Industry. Supporting Our Industry. We have the right industry people with over 20 years experience involved behind the scenes, great brands onboard and great industry and publication support. We are legit, which is what counts in todays market, as you know what you are getting. “

Brand confirmed so far

5boro NYC, 9/Five Eye wear, ACE Trucks, Actual Pain, Adio, Alien Workshop, Anti Hero, Any Forty, Bamboo Bay, Bassic Clothing, Bight Clothing, Birdhouse, Blacklabel, Blackout, Blazer Pro, Blueprint, Blvd, Bones, Brakeburn, Brixton, Capix, Carve, Chocolate, CLAN010, Crayon Skateboards, Create Fixed Gear Bikes, Creature, Dekline Footwear, Dephect Clothing, Destructo, DGK, Diamond Supply Co, Diamond Supply Co Footwear, Dusk Hats, Element, Enuff Skateboards, Eswic, Expedition one, Exquisite Empire, FKD, Flip, Form, Foundation, Fourstar Clothing, Fracture, Girl Skateboards, Glassy Sun haters, Gold, Grafika, Gravity Longboards, Grit Scooters, Grizzly Griptape, Ground Control, Habitat, Heel Bruise, Highbrow Skateboards, HUF, Hurley, Independent, Independent, Industrial, Iron Fist Athletics, Jessup, Karabu, Karma, King Apparel, Krooked, Krux, Lakai, Lovenskate, Lowlife of London, Lucky, Lucky Edge Decks, Magenta Skateboards, Mcarta Shoes, Mindless Longboards, Motive, Neff, Nike, No Good Life, Nomad Skateboards, Odessa, OJ, Organika, Osiris, Other, Oxbow, Paradise Wheels, Pass Port, Penny Skateboards, Penny Skateboards, Picture Wheels Co, Pig Wheel Co., Plan B, Polar Skate Co, Powell, PXL Clothing, Razors, Real, Represent Clothing, Retreat, Ricta, RIPNDIP Clothing, Roger Skateboards, Rush, San Clemente, Santa Cruz, Santa Cruz, Saut After Clothing, Science Skateboards, Silver, Sk8 Mafia, Skate Mental, Slamm Scooters, SML Wheels, Spitfire, Stateside Skates, Stereo, Studio Ochee, Swallows n Daggers, The Harmony, The Hundreds, The Riot Club, Theeve Trucks, Thrasher, Thunder, Toy Machine, TSG, Type - S urethane, Unit, Uppercut Deluxe, Venture, VIC Apparel, Victory, Vox Shoes, Witchcraft Hardware, Yoghurt Warrior, Z-Flex, Z-Flex Skateboards, Zoo York.

Here is a recap of the The Ledge from January 2013 (this was the previous event).

Here is a blog post about The Ledge Streetwear September 2012 (last year).

More relevant fashion news on Apparel Search about LondonEdge and The Ledge:
Introducing London Edge and The Ledge 

Ledge Skatewear Show September 2011

VintEdge the Vintage Section Launched at Londoncentral
Fashion Event Article Posted August 2, 2011

New Venue, New Exhibitors, Fresh Look at Londenedge Fashion Event

Fashion Event Article Posted July 22, 2010

London Fashion Shows Remain Strong in Midst of Credit Crunch
Fashion Event Article Posted September 27, 2008

LONDONEDGE PROVIDES HAVEN FOR ALTERNATIVE FASHIONISTAS
Fashion Event Article Posted August 13, 2008

ALTERNATIVE FASHION TRADESHOW SET TO ENTERTAIN : Londonedge New York (Leny)

Fashion Event Article Posted July 16, 2008

Learn more about LondonEdge here on Apparel Search.

You may also want to view our Action Sports Clothing Blog page to see if any new articles have been added on this subject.